Natural Sweeteners Market Outlook Report - Market Size, Share Analysis and Forecast (2025-2034)

The global natural sweeteners market attained a value of nearly USD 138.46 Million in 2024. The market is further expected to grow at a CAGR of 6.30% during the forecast period of 2025-2034 to reach a value of USD 255.07 Million by 2034.

It is further expected to grow at a CAGR of 10.7% in the forecast period of 2025-2034. The global stevia industry is projected to attain a value of USD 2.11 billion by 2032.

The rising health awareness among the consumers, with the shift towards low-calorie alternatives is the major factor aiding the global natural sweeteners industry growth. Sugar has high-calorie content which could lead to serious health issues and, thus, the consumers are preferring natural sweeteners like stevia over sugar. It was estimated that diabetes was the seventh leading cause of death in 2016, causing nearly 1.5 million deaths in the aforementioned year. The Asia-Pacific and Europe are the global leaders dominating the stevia market. The two regions, together, account for about 62% of the total industry share. The stevia use is accelerating in these two regions year by year, thus, providing a boost to the industry. Within the Asia-Pacific region, China is the largest producer of stevia while Japan is the leading consumer.

With the increase in the demand for sugar alternatives, the use of maple syrup in bakery products (such as waffles, pancakes, etc.), cereals, and dairy products have increased, contributing to the growth of global natural sweeteners industry. Canada, the world’s largest exporter of maple products, has witnessed a significant increase in the production of maple syrup for two consecutive years in the 2016-2017 period. In 2017, the production capacity of maple syrup in Canada reached 12.5 million gallons, showing a growth of 41% from 2016 and 3% from 2016. The growing consumer demand for natural products has provided a boost in the sales of maple syrup, thus, aiding the global natural sweeteners industry.

Market Segmentation

A natural sweetener is a sweetener obtained from plant or any other natural sources rather than the one prepared in a lab. They are obtained from different sources like:

Market Breakup by Type

• Low Intensity Sweeteners
• High Intensity Sweeteners
• Others

Market Breakup by Product

• Stevia
• Maple Syrup
• Honey
• Molasses
• Coconut Sugar
• Others

Market Breakup by Application

• Food
• Beverages
• Pharmaceuticals
• Personal Care
• Others

Market Breakup by Distribution Channel

• Hypermarkets/Supermarkets
• Convenience Stores
• Specialty Stores
• Online Retailers
• Others

Market Breakup by Region

• North America
• Europe
• Asia-Pacific
• Latin America
• Middle East and Africa

Market Analysis

The global natural sweeteners industry is being driven by the increasing health awareness among the consumers, resulting in a shift away from sugary products in their food habits. The demand for the lower calorie alternatives of sugar is on the rise. The consumers are demanding natural sweeteners over artificial ones, especially in soft drinks, thus, driving the industry further. The sales of food and beverage items that contained zero-calorie sweeteners and were free from artificial sweeteners, recorded a growth of 16% in 2017. With the increase in the consumption of sports and energy drinks in the beverage sector, the industry is making a further progress. The rising production of dietary foods and sports and energy drinks are aiding the growth the industry. The increase in the usage of natural sweeteners in the pharmaceutical sector is also emerging as a key factor, which is propelling the industry forward. Their use in the production of cosmetics has increased, which will further enhance the market growth in the coming years.

Countries such as Mexico and the U.S. are contributing to the growth of the market with their high production and export of non-alcoholic and ready-to-drink beverages. In the Asia-Pacific, the alternative sweetener industry has seen a healthy growth due to the increasing health problems, which is also contributing to the growth of the natural sweeteners industry. Also, Latin America and North America, the other significant markets are being driven by the growing rates of obesity and diabetes in the regions. The governments in these regions are discouraging the use of sugar by applying levies on sugar and other items produced from sugar, which is further aiding the industry growth.

Competitive Landscape

The report gives a detailed analysis of the following key players in the global natural sweeteners industry, covering their competitive landscape, capacity, and recent developments like mergers and acquisitions, investments, capacity expansions, and plant turnarounds:

• Ingredion Incorporated
• Tate & Lyle PLC
• Cargill, Incorporated
• Archer Daniels Midland Company
• Capilano Honey Ltd
• Roodin Group Co., Ltd.
• Pastili Limited
• PT. Coco Sugar Indonesia.
• Roquette Frères
• Sunwin Stevia International Inc
• GLG Life Tech Corporation
• K. K. Birla Group of Sugar Companies
• Others

On the basis of SWOT and Porter’s five forces analysis, the report provides an in-depth analysis of the market.