Live Streaming Market Report 2026

The live streaming market size has grown exponentially in recent years. It will grow from $2.09 billion in 2025 to $2.58 billion in 2026 at a compound annual growth rate (CAGR) of 23.1%. The growth in the historic period can be attributed to increasing internet penetration, rising smartphone adoption, growth of social media usage, expansion of content delivery networks, early adoption by gaming and e-sports platforms.

The live streaming market size is expected to see exponential growth in the next few years. It will grow to $5.92 billion in 2030 at a compound annual growth rate (CAGR) of 23.1%. The growth in the forecast period can be attributed to demand for immersive AR/VR streaming, growth of cloud computing infrastructure, rise of AI-driven content personalization, increasing adoption in education and corporate training, expansion of OTT platforms globally. Major trends in the forecast period include growth of social media live streaming, rise of interactive e-learning platforms, expansion of cloud-based streaming services, demand for low-latency and high-quality streams, monetization through ads and subscriptions.

The rise in mobile video consumption is anticipated to drive the expansion of the Live Streaming market in the coming years. Mobile video consumption refers to watching video content on portable devices such as smartphones or tablets instead of traditional TVs or desktop computers. This growth is fueled by wider access to high-speed mobile internet and cost-effective mobile devices, allowing consumers to view videos conveniently from anywhere. Live Streaming facilitates mobile video consumption by delivering real-time video content optimized for handheld devices, enhancing engagement and offering interactive experiences. For example, in January 2024, the Digital Entertainment and Retail Association (ERA), a UK-based trade body, reported that in 2023, the UK music, video, and games markets expanded for the eleventh consecutive year, increasing by 7% to reach a record $15.9 billion. Consequently, the growth in mobile video consumption is contributing to the expansion of the Live Streaming market.

Major companies operating in the live-streaming market are concentrating on creating advanced broadcasting solutions to reinforce their market position, enhance content delivery, and provide enterprise-grade live video experiences. Enterprise broadcasting tools allow organizations to stream high-quality live content across multiple channels while ensuring scalability, reliability, and user-friendliness for professional purposes. For example, in January 2023, International Business Machines Corporation, a US-based provider of virtual events and streaming platforms, introduced the IBM Video Streaming application, an enterprise-ready broadcasting solution available on the Google Play Store and Apple App Store. This solution enables users to broadcast multiple live videos, manage live and on-demand content, and deliver secure, high-quality streaming experiences for corporate communications, virtual events, and large-scale digital audiences.

In June 2024, MainStreaming S.p.A., a provider of intelligent media delivery platforms, collaborated with Fincons to improve live and on-demand streaming services across various industries. This collaboration allows MainStreaming to combine Fincons’ technical expertise with its edge-based video delivery technology, enabling broadcasters, OTT platforms, telecom operators, gaming companies, and enterprises to deliver high-quality content with enhanced personalization, scalability, and security. Fincons Group AG is a Switzerland-based global IT consulting and system integration firm that provides technology solutions to clients in media, financial services, and enterprise sectors worldwide.

Major companies operating in the live streaming market are ViacomCBS Inc, Movistar+, TF1, Rakuten TV, Maxdome, BritBox, Spiideo, Kinopoisk, Rutube, Amediateka, Okko, Romania TV, Antena3, Film Web, Empire Video Productions LLC, Flux Broadcast, Globant, Axented, RipenApps Technologies, Elevate Marketing Agency, Fasmedia.ae, Zapio Technology, Marketing Window, Gravity Production, Takkah Production, Dice, Rightclick, Livestreaming Kenya, Flash Forward Productions, Protel Studios, Streamlab ZA, Creatives RD, Calypso, Story Max, Zetenta.

Asia-Pacific was the largest region in the live-streaming market in 2025. North America is expected to be the fastest-growing region in the forecast period. The regions covered in the live streaming market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the live streaming market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The live streaming market includes revenues earned by entities through in-person, hybrid and virtual live streaming. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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