Augmented Reality in Automotive 2024 - Thematic Research

This report explains the Augmented Reality landscape across the automotive sector. It includes case studies, alternative datasets, value chains, sector scorecards, and an impact assessment. This report is useful to those wishing to understand how AR can be used across enterprise and consumer uses.

AR has broad uses for the automotive industry Augmented reality (AR) is a technology that allows users to see the real world overlaid with digital data. AR can enable the safer operation of vehicles through easily understandable head-up displays (HUDs). Unlike semi-autonomous or fully self-driving vehicles, the ability to see the outside world clearly is a safety-critical issue in vehicles where a human is driving. AR can also ensure faster training of automotive staff, create more immersive entertainment experiences, and help with vehicle manufacturing.

Scope

• This report is a thematic analysis of the augmented reality in the automotive sector: It covers OEMs and specialist vendors in automotive. It also covers augmented reality as a whole, providing value chains and forecasts, as well as company details.
• Whilst most investment research is underpinned by backwards looking company valuation models,. The thematic methodology identifies which companies are best placed to succeed in a future filled with multiple disruptive threats

Reasons to Buy

• Our thematic investment research product, supported by our thematic engine, is aimed at senior (C-Suite) executives in the corporate world as well as institutional investors.
• Corporations: helps CEOs in all industries understand the disruptive threats to their competitive landscape.
• Investors: helps fund managers focus their time on the most interesting investment opportunities in global TMT.
• Our unique differentiator, compared to all our rival thematic research houses, is that our thematic engine has a proven track record of predicting winners and losers.