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Augmented Reality in Travel and Tourism - Thematic Intelligence

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  • 55 Pages
  • April 2024
  • Region: Global
  • GlobalData
  • ID: 5960254
This thematic report provides details as to the impact of augmented reality technology (AR) on the travel and tourism industry. Included is an overview of the AR value chain and case studies detailing how the technology is already being employed.

This thematic report provides details as to the impact of augmented reality technology (AR) on the travel and tourism industry. The report analyzes the players impacted by the technology as well as the challenges faced by the industry and how AR can be used to help resolve them. Case studies are presented to show how the technology is being employed already by companies in different regions of the world before detailing with market predictions, the trends seen in the industry, and the value chain detailing all the technologies involved in AR. A description of travel and tourism companies involved in AR is offered alongside analysis of their competitive position and unique offerings.


As the travel and tourism industry continues along the path of mass digitalization, AR will play an important role; in fact, it already does. AR is increasingly helping tourists have a better experience while traveling. AR technology can perform many functions that reduce stress for travelers and enable a more informative journey. Translating signage, wayfinding, and checking luggage size are all ways that AR can improve the traveling experience.
The COVID-19 pandemic brought many challenges to the travel and tourism industry. Since the decline in its global impact, however, other challenges have taken its place. Travel and tourism operators and vendors have been forced to adapt to rapidly changing circumstances and have begun incorporating AR across various sectors.
AR technology has begun to be used across the entire travel and tourism industry. It is becoming increasingly evident that AR is not only a marketing tool but also a powerful technology on the enterprise side. For example, by supporting staff training. AR technology can help reduce costs during manufacturing or aircraft maintenance. Using AR headsets or smart glasses, engineers can diagnose issues quickly, efficiently, and with a reduced margin for error. As companies recognize AR’s powerful applications, they will seek strategic partnerships with leading AR vendors and hardware manufacturers.

Reasons to Buy

Understand the current augmented reality trends within the travel landscape today and how these will escalate in the near future.
Assess how travel and tourism companies such as tour operators, OTAs and DMOs are utilizing augmented reality to drive revenues.
Acknowledge the potential pitfalls of using augmented reality by understanding the social, cultural, and environmental effects on the destination.
Discover recommendations for businesses involved in augmented reality in the travel and tourism sector.
The analyst's thematic research ecosystem is a single, integrated global research platform that provides an easy-to-use framework for tracking all themes across all companies in all sectors. It has a proven track record of identifying the important themes early, enabling companies to make the right investments ahead of the competition, and secure that all-important competitive advantage. All across the travel and tourism supply chain, now have an opportunity to capitalize on augmented reality, and there are notable examples of this. Therefore, all should buy this report to fully understand how this theme will continue to be a key theme in the future travel landscape.

Table of Contents

  • Executive Summary
  • Players
  • Travel and Tourism Challenges
  • The Impact of AR on Travel and Tourism
  • Case Studies
  • Augmented Reality Timeline
  • Market Size and Growth Forecasts
  • Signals
  • M&A trends
  • Patent trends
  • Company filing trends
  • Hiring trends
  • Augmented Reality Value Chain
  • Semiconductors
  • Components
  • Devices
  • Platforms
  • Apps and content
  • Companies
  • Sector Scorecard
  • Attration operators sector scorecard
  • Glossary
  • Further Reading
  • Thematic Research Methodology
  • About the Publisher
  • Contact the Publisher
List of Tables
  • Table 1 p4: Key players in augmented reality
  • Table 2 pp6-7: Challenges in travel and tourism
  • Table 3 p13: Augmented reality timeline
  • Table 4 p14: Global AR Revenue 2018 - 2030
  • Table 5 p14: Global AR Revenue Share by End User in 2022
  • Table 6 p14: Global AR Revenue Share by End User in 2030
  • Table 7 p15: Global AR Revenue Share by Platform in 2022
  • Table 8 p15: Global AR Revenue Share by Platform in 2030
  • Table 9 p15: Global AR Software Revenue by End User 2018 - 2030
  • Table 10 p16: Global AR Hardware Revenue by Product Type 2018 - 2030
  • Table 11 p17: Global AR Hardware Revenue Share by End User 2030
  • Table 12 p18: M&A deals associated with the AR theme since January 2020
  • Table 13 p19: Total AR-related patent publications in travel and tourism by company 2021 - 2023
  • Table 14 p20: Total AR-related patent publications in travel and tourism by sector 2021 - 2023
  • Table 15 p21: AR-related mentions in company filings in travel and tourism 2020 - 2023
  • Table 16 p22: AR and metaverse-related hirings in travel and tourism 2021 - 2023
  • Table 17 p23: The augmented reality value chain
  • Table 18 p25: AR value chain - semiconductors
  • Table 19 p27: AR value chain - components
  • Table 20 p29: AR value chain - devices
  • Table 21 p31: AR value chain - platforms
  • Table 22 p32: AR value chain - platforms - AI
  • Table 23 p33: AR value chain - apps and content
  • Table 24 pp34 - 35: Leading augmented reality adopters in travel and tourism
  • Table 25 pp36 - 39: Leading augmented reality vendors
  • Table 26 pp40 - 41: Specialist augmented reality vendors in travel and tourism
  • Table 27 pp46 - 50: Glossary
  • Table 28 p51: Further Reading
  • Table 29 p52: Our five-sector approach for generating a sector scorecard
List of Figures
  • Figure 1 p5: Tech Sentiment Polls Q4 2023
  • Figure 2 p8: Thematic Investment Matrix
  • Figure 3 p11: Image of UNESCO World Heritage Site, Hegra, in the metaverse
  • Figure 4 p42: Who does what in the attraction operators space?
  • Figure 5 p43: Attraction operators thematic screen
  • Figure 6 p44: Attraction operators valuation screen
  • Figure 7 p45: Attraction operators risk screen

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • 3D Sound Labs
  • 8th Wall
  • AAC Technologies
  • Air France
  • Airbnb
  • Airport Authority Hong Kong
  • AITA
  • Alibaba
  • Alphabet (Google)
  • Amazon
  • AMD
  • Apple
  • Arm
  • Augmented.City
  • Bowmo
  • British Airways
  • ByteDance
  • Capital One
  • Cesium
  • Cognex
  • Dectraland
  • Disney
  • Dubai International Airport
  • Dubai Tourism
  • easyJet
  • Emirates
  • Epic Reality
  • Etihad Airways
  • FedEx
  • Glimpse Group
  • Goertek
  • Hamad International Airport
  • Huawei
  • IBM
  • Intel
  • Kinicho
  • KINS Technology
  • Knossos 3D Experience
  • LBE BidCo
  • LG Electonics
  • Lufthans
  • Lufthans Technik
  • Lumus
  • Magic Leap
  • Match Group
  • MediaTek
  • Meta
  • Microsoft
  • National Theatre
  • NexTech AR
  • Niantic
  • Nvidia
  • Oriental Land
  • Panasonic
  • Puy du Fou
  • Qatar Airways
  • Qualcomm
  • Royal Commission of AlUla
  • Samsung Electronics
  • Sennheiser
  • Singapore Changi Airport
  • Synopsys
  • Teamview (Upskill)
  • Tencent
  • Texas Instruments
  • TikTok
  • Tivoli
  • Uber
  • United Parks & Resorts
  • Unity
  • Usound
  • Visit Singapore
  • Vuzix
  • Zumoko