Field Force Automation Global Market Report 2024

The field force automation market size has grown exponentially in recent years. It will grow from $3.27 billion in 2023 to $3.94 billion in 2024 at a compound annual growth rate (CAGR) of 20.5%. The growth during the historical period can be credited to the increasing demand for workforce optimization, the necessity for real-time data access, expansion in mobile connectivity, heightened focus on customer satisfaction, and the widespread adoption of cloud computing technologies.

The field force automation market size is expected to see exponential growth in the next few years. It will grow to $8.35 billion in 2028 at a compound annual growth rate (CAGR) of 20.7%. The anticipated growth in the forecast period can be attributed to the expansion of 5G networks, a surge in remote working trends, an emphasis on sustainability initiatives, the rise of predictive analytics solutions, and the globalization of businesses. Key trends for the forecast period include the proliferation of augmented reality for field operations, a shift towards autonomous field robots, the rise of blockchain for supply chain transparency, increased adoption of edge computing, and a focus on data security and privacy.

The increasing utilization of cloud-based solutions is set to drive growth in the field force automation market. Cloud-based solutions, which entail software or services accessible remotely via the internet, offer scalability, flexibility, and cost efficiency. Field force automation enhances the adoption of these solutions by facilitating remote access, real-time data management, and seamless system integration, thereby boosting operational efficiency and scalability in field operations. As reported by the European Commission in December 2023, cloud-based solution adoption within the EU has seen a significant uptick, rising by 4.2 percentage points in 2023, with 45.2% of enterprises adopting cloud computing services, an increase from previous years. This trend underscores the growing influence of cloud-based solutions on the expansion of the field force automation market.

Leading companies in the field force automation sector are increasingly incorporating advanced technologies such as artificial intelligence (AI) to enhance their competitive standing. AI in the mobile workforce empowers employees by providing them with AI-driven tools and real-time data, which enhances their ability to efficiently manage tasks, reduce time spent on administrative duties, and focus on delivering services that generate revenue. For example, in August 2023, Salesforce Inc., a US-based cloud software company, launched an AI-powered field service platform. This platform integrates AI-driven self-service options, workforce efficiency tools, augmented reality features, mobile quoting, and payment functionalities, thereby transforming field operations. These innovations not only streamline processes and boost efficiency but also improve service delivery, thereby enhancing customer experiences and boosting productivity within the field force automation market.

In August 2023, Accenture, a professional services firm based in Ireland, acquired ATI Solutions Group (ATI), an Australian consulting company, for an undisclosed amount. This acquisition enhances Accenture's capabilities in operational technology, automation, and remote operations, particularly bolstering its presence in West Australia, a region with a substantial demand for specialized digital and industrial skills. ATI Solutions Group Pty Ltd. specializes in providing services to the mining, energy, and rail sectors, including field force automation products, further strengthening Accenture’s offerings in the field force automation sector.

Major companies operating in the field force automation market are Microsoft Corporation, Verizon Communications, AT&T, General Electric (GE), Oracle Corporation, SAP SE, Salesforce.com Inc., Ericsson, BT Global Services, CGI Inc., Zebra Technologies, Trimble Inc., PTC Inc., Channelplay Limited, Industrial and Financial Systems (IFS) AB, Accruent, LeadSquared, Folio3 Software Inc., ServiceMax, ClickSoftware, Astea International Inc., Nimap Infotech, IBCS Group, Mize Inc., MACmobile Pty Ltd., Acumatica Inc., Kloudq Technologies Ltd., Retriever Communications, Appobile Labs, FieldEZ Technologies.

North America was the largest region in the field force automation market in 2023. Asia Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the field force automation market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the field force automation market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Field force automation refers to the strategic deployment of digital technologies to streamline and enhance the management and operational aspects of a mobile workforce. This encompasses automating task scheduling, optimizing route planning, facilitating real-time communication, and simplifying data collection and analysis. Industries including manufacturing, utilities, telecommunications, healthcare, and transportation employ these solutions to boost operational efficiency, enhance customer satisfaction, improve productivity, and streamline overall workflows. These automation tools are integral in transforming field operations into more dynamic, efficient, and responsive components of the business.

Field force automation components fall into two main categories such as solutions and services. The solutions component encompasses software applications or platforms aimed at optimizing various field operations activities such as workforce management, task scheduling, data gathering, and communication. These solutions are implemented via on-premise or cloud-based deployment options. These field force automation solutions cater to businesses of all sizes, from small and medium enterprises (SMEs) to large enterprises. They are extensively utilized across multiple industry verticals including IT and telecom, healthcare and life sciences, manufacturing, transportation and logistics, construction and real estate, and energy and utilities, among others.

The field force automation market research report is one of a series of new reports that provides field force automation market statistics, including field force automation industry global market size, regional shares, competitors with a field force automation market share, detailed field force automation market segments, market trends and opportunities, and any further data you may need to thrive in the field force automation industry. This field force automation market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The field force automation market consists of revenues earned by entities by providing services such as real-time communication, analytics, integration, and automation solutions, etc. The market value includes the value of related goods sold by the service provider or included within the service offering. The field force automation market also includes sales of technologies such as mobile applications, global positioning system (GPS) tracking systems, Internet of Things (IoT) devices, real-time data analytics tools, integrated software, etc. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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