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Motorcycles in Japan

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    Report

  • 49 Pages
  • May 2025
  • Region: Japan
  • MarketLine
  • ID: 5979193
Motorcycles in Japan industry profile provides top-line qualitative and quantitative summary information including: market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

  • Motorcycles market includes all on- and off-road motorcycles including scooters and mopeds. Mopeds are two-wheeled vehicles with an engine capacity of less than 50cc. They are generally equipped for both motorized and non-motorized propulsion and have a restricted maximum speed. Any powered two-wheeler that is not a moped is classified as a motorcycle (The term 'scooter' refers to a two-wheeler of any capacity that has its engine as part of the rear suspension and/or has a step-through chassis. Depending on its engine capacity, a scooter may be classified as either a moped or a motorcycle).
  • The Japanese motorcycles market recorded revenues of $1.53 billion in 2024, representing a compound annual growth rate (CAGR) of 3.2% between 2019 and 2024.
  • Market consumption volumes declined with a negative CAGR of 0.7% between 2019 and 2024, reaching a total of 319.7 thousand units in 2024.
  • In 2024, Japan motorcycle market faced a contraction by 15.1% in volume, primarily due to elevated interest rates, which reduced consumer spending on non-essential items such as motorcycles. According to the Bank of Japan, the average contract interest rate on loans and discounts increased to 1.625% per annum in February 2025, up from 1.375% in July 2006, indicating a tightening of credit conditions.

Scope

  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the motorcycles market in Japan
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the motorcycles market in Japan
  • Leading company profiles reveal details of key motorcycles market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Japan motorcycles market with five year forecasts

Reasons to Buy

  • What was the size of the Japan motorcycles market by value in 2024?
  • What will be the size of the Japan motorcycles market in 2029?
  • What factors are affecting the strength of competition in the Japan motorcycles market?
  • How has the market performed over the last five years?
  • What are the main segments that make up Japan's motorcycles market?

Table of Contents

1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
3.2. Market volume
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
5.2. Market volume forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Market share
7.2. Who are the leading players in the market?
7.3. What strategies do the leading players follow?
7.4. What are the strengths of the leading players?
7.5. What are the recent developments in the market?
8 Company Profiles
8.1. Honda Motor Co Ltd
8.2. Yamaha Motor Co Ltd
8.3. Kawasaki Heavy Industries Ltd
8.4. Suzuki Motor Corp
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related research
10.4. About the Publisher
List of Tables
Table 1: Japan motorcycles market value: $ million, 2019-24
Table 2: Japan motorcycles market volume: thousand units, 2019-24
Table 3: Japan motorcycles market category segmentation: % share, by value, 2019-24
Table 4: Japan motorcycles market category segmentation: $ million, 2019-24
Table 5: Japan motorcycles market geography segmentation: $ million, 2024
Table 6: Japan motorcycles market value forecast: $ million, 2024-29
Table 7: Japan motorcycles market volume forecast: thousand units, 2024-29
Table 8: Japan motorcycles market share: % share, by value, 2024
Table 9: Honda Motor Co Ltd: Key Facts
Table 10: Honda Motor Co Ltd: Annual Financial Ratios
Table 11: Honda Motor Co Ltd: Key Employees
Table 12: Yamaha Motor Co Ltd: Key Facts
Table 13: Yamaha Motor Co Ltd: Annual Financial Ratios
Table 14: Yamaha Motor Co Ltd: Key Employees
Table 15: Yamaha Motor Co Ltd: Key Employees Continued
Table 16: Kawasaki Heavy Industries Ltd: Key Facts
Table 17: Kawasaki Heavy Industries Ltd: Annual Financial Ratios
Table 18: Kawasaki Heavy Industries Ltd: Key Employees
Table 19: Kawasaki Heavy Industries Ltd: Key Employees Continued
Table 20: Suzuki Motor Corp: Key Facts
Table 21: Suzuki Motor Corp: Annual Financial Ratios
Table 22: Suzuki Motor Corp: Key Employees
Table 23: Japan Size of Population (Million), 2020-24
Table 24: Japan Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 25: Japan GDP (Current Prices, $ Billion), 2020-24
Table 26: Japan Inflation, 2020-24
Table 27: Japan Consumer Price Index (Absolute), 2020-24
Table 28: Japan Exchange Rate, 2019-24
List of Figures
Figure 1: Japan motorcycles market value: $ million, 2019-24
Figure 2: Japan motorcycles market volume: thousand units, 2019-24
Figure 3: Japan motorcycles market category segmentation: $ million, 2019-24
Figure 4: Japan motorcycles market geography segmentation: % share, by value, 2024
Figure 5: Japan motorcycles market value forecast: $ million, 2024-29
Figure 6: Japan motorcycles market volume forecast: thousand units, 2024-29
Figure 7: Forces driving competition in the motorcycles market in Japan, 2024
Figure 8: Drivers of buyer power in the motorcycles market in Japan, 2024
Figure 9: Drivers of supplier power in the motorcycles market in Japan, 2024
Figure 10: Factors influencing the likelihood of new entrants in the motorcycles market in Japan, 2024
Figure 11: Factors influencing the threat of substitutes in the motorcycles market in Japan, 2024
Figure 12: Drivers of degree of rivalry in the motorcycles market in Japan, 2024
Figure 13: Japan motorcycles market share: % share, by value, 2024

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Honda Motor Co Ltd
  • Yamaha Motor Co Ltd
  • Kawasaki Heavy Industries Ltd
  • Suzuki Motor Corp