Key Highlights
- Personal hygiene market includes retail sales of anti-perspirants & deodorants, soap, and bath & shower products. Anti-perspirants & deodorants segment covers all antiperspirants and deodorants in spray, stick, roll-on, cream, gel and solid formats. Soap segment includes both bar soap and liquid soaps. Bath & shower products segment includes bubble baths, as well as bath-time washing gels and lotions. It also covers non-liquid bath additives such as bath bombs, beads, and salts. The market is valued according to retail selling price (RSP) and includes any applicable taxes.
- The global personal hygiene market recorded revenues of $72.38 billion in 2024, representing a compound annual growth rate (CAGR) of 4.0% between 2019-24.
- Market consumption volume increased with a CAGR of 3.2% between 2019-24, reaching a total of 34.68 billion units in 2024.
- The global personal hygiene market experienced moderate growth during the review period (2019-24), driven by rising disposable incomes and heightened personal hygiene awareness, especially due to the COVID-19 pandemic. For instance, according to Eurostat, net disposable income per household in the UK increased to $67,043.9 in 2024, from $64,020.3 in 2019.
Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the personal hygiene market in the global
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global personal hygiene market
- Leading company profiles reveal details of key personal hygiene market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Global personal hygiene market with five year forecasts by both value and volume
Reasons to Buy
- What was the size of the Global personal hygiene market by value in 2024?
- What will be the size of the Global personal hygiene market in 2029?
- What factors are affecting the strength of competition in the Global personal hygiene market?
- How has the market performed over the last five years?
- Who are the top competitors in the global's personal hygiene market?
Table of Contents
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Unilever Plc
- The Procter & Gamble Co
- Colgate-Palmolive Co
- Beiersdorf AG

