Hair Growth Serum Market Report 2026

The hair growth serum market size has grown strongly in recent years. It will grow from $1.84 billion in 2025 to $1.98 billion in 2026 at a compound annual growth rate (CAGR) of 8%. The growth in the historic period can be attributed to increasing hair loss cases, rising cosmetic awareness, growth of premium hair care solutions, expansion of beauty retail channels, early availability of topical regrowth products.

The hair growth serum market size is expected to see strong growth in the next few years. It will grow to $2.69 billion in 2030 at a compound annual growth rate (CAGR) of 7.9%. The growth in the forecast period can be attributed to rising demand for targeted scalp serums, increasing preference for clinically effective ingredients, growing male and female grooming consciousness, expansion of e commerce distribution, increasing focus on hair wellness solutions. Major trends in the forecast period include rising demand for hair regrowth and strengthening formulations, increasing use of nutrient enriched and clinically backed serums, growing consumer focus on scalp health improvement products, expansion of premium hair care and cosmetic treatment solutions, rising popularity of gender specific hair regrowth solutions.

The increasing incidence of hair loss is expected to propel the growth of the hair growth serum market going forward. Hair loss refers to the partial or complete loss of hair from the scalp or other body parts and is commonly associated with nutritional deficiencies, hormonal changes, genetics, and increased stress. Hair growth serums help address hair loss and thinning by nourishing the scalp, stimulating hair follicles, and promoting stronger, healthier hair growth. For instance, in 2024, according to the National Health Service, a UK-based government agency, approximately 8 million women and 6.5 million men in the UK are affected by hair loss. Additionally, more than 650,000 hair transplants are performed each year. Therefore, the increasing incidence of hair loss is driving the growth of the hair growth serum market.

Major companies operating in the hair growth serum market are focusing on developing innovative solutions such as hair thinning and scalp health serums to strengthen hair follicles and improve overall scalp condition. Hair thinning and scalp health serums are specialized formulations designed to reduce hair density loss and enhance scalp health by nourishing follicles, improving hydration, reducing inflammation, and creating an optimal environment for thicker, stronger hair growth. For instance, in October 2025, Obagi Medical Products Inc., a US-based skincare company, launched the Nu-Cil BioStim Scalp Serum. This advanced leave-in serum adopts a skin-first scientific approach and features a proprietary BioStim Complex containing biotin, amino acids, peptides, 18 essential nutrients, B vitamins, and phytoactives. The fast-absorbing, non-greasy formula is designed to hydrate, soothe, and balance the scalp, strengthen hair follicles at the root, reduce breakage, and support denser, fuller-looking hair. Clinical testing demonstrated a 74% reduction in dry fallen hair within three months and an increase in hair volume of over 50% in under six months.

In June 2024, Megalabs, a Uruguay-based pharmaceutical company, acquired a majority stake in DS Laboratories for $100 million. This acquisition will enable DS Laboratories to expand its global e-commerce capabilities while providing Megalabs access to DS Laboratories' medical advisory board and dermatology expertise. DS Laboratories, a US-based cosmetics company, specializes in developing hair growth products, including hair growth serums.

Major companies operating in the hair growth serum market report are L'Oréal S.A., Kao Corporation, Wella AG, Revlon Inc, Aveda Corporation, Hims & Hers Health Inc., Lanza, Strength of Nature LLC, Vegamour Inc., iRestore, Artnaturals Co., Nutraceutical Wellness Inc., Kerotin Inc., Eufora International, Keranique, DS Healthcare Group Inc., BosleyMD, DrFormulas LLC, Nulastin Inc., Ustra LLC, Finally Hair, Luseta Beauty Inc., Pura d'Or, Briogeo Hair, TreeActiv.

North America was the largest region in the hair growth serum market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the hair growth serum market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the hair growth serum market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The hair growth serum market consists of sales of minoxidil-based serums, caffeine-infused serums, keratin and protein-based serums, scalp massagers, laser combs and helmets, scalp brushes, and hair steamers. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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