Media in North America

Key Highlights

• The media industry is segmented into advertising, broadcasting & cable TV, publishing, and movies & entertainment.
• The North American media industry recorded revenues of $588.6 billion in 2024, representing a negative compound annual growth rate (CAGR) of 0.05% between 2019 and 2024.
• The advertising segment accounted for the industry's largest proportion in 2024, with total revenues of $349.8 billion, equivalent to 59.4% of the industry's overall value.
• In 2024, the US held a 92.2% share of the North American media industry, followed by Canada at 5.2%, and Mexico at 2.6%.

Report Scope

• Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in North America
• Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in North America
• Leading company profiles reveal details of key media market players’ global operations and financial performance
• Add weight to presentations and pitches by understanding the future growth prospects of the North America media market with five year forecasts by both value and volume

Reasons to Buy

• What was the size of the North America media market by value in 2024?
• What will be the size of the North America media market in 2029?
• What factors are affecting the strength of competition in the North America media market?
• How has the market performed over the last five years?
• What are the main segments that make up North America's media market?