Dynamic Creative Optimization (DCO) Market Report 2026

The dynamic creative optimization (dco) market size has grown rapidly in recent years. It will grow from $1.02 billion in 2025 to $1.16 billion in 2026 at a compound annual growth rate (CAGR) of 13.7%. The growth in the historic period can be attributed to growth in digital advertising spend, rise of programmatic advertising, increased consumer demand for personalized ads, expansion of mobile and social media platforms, availability of user behavior data.

The dynamic creative optimization (dco) market size is expected to see rapid growth in the next few years. It will grow to $1.92 billion in 2030 at a compound annual growth rate (CAGR) of 13.4%. The growth in the forecast period can be attributed to advancements in real-time data processing, increasing adoption of AI-driven marketing tools, stricter data privacy regulations shaping creative strategies, growth of omnichannel marketing, rising focus on ROI-driven advertising. Major trends in the forecast period include real-time personalization at scale, data-driven creative decisioning, cross-channel creative consistency, automated creative testing and optimization, privacy-first creative targeting.

The rising population of internet users is anticipated to drive the expansion of the dynamic creative optimization (DCO) market in the coming years. The growth in online users is occurring for several reasons, including improved accessibility, the effects of the COVID-19 pandemic, the rise of social media, the expansion of e-commerce, and the availability of digital services. Dynamic creative optimization supports this growth by providing real-time, customized advertising content that boosts user engagement and increases conversion rates. For example, in November 2024, a report released by the Office of Communications (Ofcom), a UK-based government agency, noted that in May 2024, UK adults spent an average of 4 hours and 20 minutes online each day. A July survey showed that 57% of people aged 16-24 shared disappearing messages on Snapchat. Features for disappearing media on WhatsApp and Telegram were used by 9% and 12% of adults, respectively. WhatsApp remained the leading messaging platform, reaching 87% of online adults, with 64% using it daily, up from 58% in 2023. Therefore, the growing number of internet users is fueling the expansion of the dynamic creative optimization (DCO) market.

Key players in the dynamic creative optimization (DCO) market are focusing on advanced solutions, such as direct advertising, to gain a competitive edge. Direct advertising involves promoting products or services directly to consumers through various channels, bypassing traditional mass media. For example, in March 2024, Jivox Corporation, a US-based firm specializing in personalized advertising and marketing, launched the IQ DaVinci platform. This platform aims to balance convenience and control for advertisers by enhancing dynamic creative optimization (DCO). The IQ DaVinci platform offers a self-service commerce media activation tool designed to simplify the creative process and maximize the effectiveness of advertising campaigns through advanced DCO capabilities.

In July 2024, The COOL Company SAS, a technology company based in Saudi Arabia, acquired ADventori for an undisclosed sum. With this acquisition, The COOL Company aims to strengthen its Dynamic Creative Optimization (DCO) capabilities, enabling more automated and personalized advertising solutions across digital platforms while reinforcing its role as a vertically integrated adtech provider. ADventori SAS is a France-based company that specializes in providing dynamic creative optimization services.

Major companies operating in the dynamic creative optimization (dco) market are Google LLC, Adobe Inc., Dentsu Inc., Criteo S.A., The Trade Desk Inc., Zeta Global Holdings Corp., AdRoll Inc., MediaMath Inc., Quantcast Corporation, Sizmek Inc., Flashtalking Inc., Innovid Inc., Adform A/S, Jivox Corporation, SmartyAds Inc., Celtra Inc., RevJet Inc., Bannerflow AB, Beeswax, Thunder Experience Cloud, Creatopy Inc., Clinch, Spongecell.

North America was the largest region in the dynamic creative optimization (DCO) market in 2025. The regions covered in the dynamic creative optimization (dco) market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the dynamic creative optimization (dco) market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The dynamic creative optimization (DCO) market includes revenues earned by entities by providing services such as creative personalization, automated creative variations, ad delivery optimization, and cross-channel consistency. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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