The global vitamins and dietary supplements sector was valued at $138.2 billion in 2024 and will reach $188.7 billion in 2029, at a compound annual growth rate (CAGR) of 6.4%. Thanks to the popularity of supplements in China, Asia-Pacific was the leading region in terms of value, accounting for a share of 46.1%. Increasing health consciousness and premiumization will enable the Americas region to register the fastest CAGR at 6.9% during 2024-29. The top five companies accounted for a combined value share of 12.6% in 2024. Traditional retail was the leading distribution channel globally for vitamins and dietary supplements in 2024, with a value share of 37.7%.
Provides an overview of the current sector scenarios in terms of ingredients, manufacturer claims, and labeling. The analysis also provides a regional overview across five regions-Asia-Pacific, Middle East and Africa (MEA), the Americas, Western Europe, and Eastern Europe-highlighting sector size, growth drivers, the latest developments, and future challenges for each region.
Provides an overview of the current sector scenarios in terms of ingredients, manufacturer claims, and labeling. The analysis also provides a regional overview across five regions-Asia-Pacific, Middle East and Africa (MEA), the Americas, Western Europe, and Eastern Europe-highlighting sector size, growth drivers, the latest developments, and future challenges for each region.
Key Highlights
- Consumers are increasingly recognizing the link between diet and overall health. This growing awareness is leading to a greater emphasis on incorporating vitamins and minerals into daily routines, significantly contributing to the sector’s growth.
- The digitalization of shopping platforms supports health-conscious consumers in making more informed, health-driven choices. Ecommerce extends the market reach of dietary supplements by making them accessible to a broader audience.
- Plant-based and natural ingredients are becoming increasingly important as consumers seek nutritious choices.
- The dietary supplements category held a value share of 67.9% in the global vitamins and dietary supplements sector in 2024, while the vitamins and minerals category accounted for a 32.1% share.
Scope
This report brings together multiple data sources to provide a comprehensive overview of the global vitamins and dietary supplements sector, analyzing data from 108 countries. It includes analysis on the following:- Global snapshot: Includes executive summary, current sector scenarios in terms of ingredients, manufacturer claims, and labeling. The section also touches on the key growth enablers and inhibitors for the vitamins and dietary supplements sector.
- Sector snapshot: The analysis provides a global overview, along with regional and category-level data and analysis. It also includes regional overview across five regions-Americas, Asia-Pacific, Eastern Europe, Middle East and Africa (MEA), and Western Europe-highlighting sector size and evolution, value and volume shares by category, and growth drivers for each region.
- Consumer trends: Provides an overview of evolving consumer trends, supported by the analyst’s in-house consumer surveys, and product examples.
- Country deep-dive: Provides risk-reward analysis of the top high-potential countries in each region based on market assessment, economic development, governance indicators, sociodemographic factors, and technological infrastructure. Provides a deep-dive analysis of 10 high-potential countries covering value growth during 2024-29, consumer demographics, and key trends. It also includes regional analysis covering the outlook for each region.
- Competitive environment and brand shares: Provides an overview of the leading companies and brands at global and regional levels. Market shares of brands and private labels in each region are also detailed.
- Distribution overview: Provides an analysis of the leading distribution channels in the global vitamins and dietary supplements sector in 2024. It covers modern retail, traditional retail, specialist retail, direct sellers, cash and carriers and warehouse clubs, and others.
- Select industry metrics: The section provides topline statistics and analysis for different alternate datasets, such as patent filings, job analytics, and deals in 2024.
Reasons to Buy
- Manufacturers and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region
- The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances
- The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
- To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates
Table of Contents
- Global Snapshot
- Executive Summary
- Market Outlook
- Enablers and Inhibitors
- Sector Snapshot
- Global Overview
- Regional Overview
- Consumer Trends
- Country Deep Dive
- Identifying High-Potential Countries by Region
- Americas
- US
- Brazil
- Regional Overview
- Asia-Pacific
- Malaysia
- South Korea
- Regional Overview
- Eastern Europe
- Slovakia
- Hungary
- Regional Overview
- Middle East and Africa
- Saudi Arabia
- South Africa
- Regional Overview
- Western Europe
- UK
- Spain
- Regional Overview
- Competitive Environment
- Competitive Landscape - Sector Analysis
- Competitive Landscape - Category Analysis
- Distribution Overview
- Select Industry Metrics
- Global Patent Filings
- Global Job Analytics
- Global Deals
- Appendix
- Definitions
- About the Analyst
- Company and Brand Share Analysis - Global
- Private label value and share by region, 2019-24
- Company and Brand Share Analysis - Asia-Pacific
- Company and Brand Share Analysis - Asia-Pacific
- Company and Brand Share Analysis - Americas
- Company and Brand Share Analysis - Western Europe
- Company and Brand Share Analysis - Eastern Europe
- Private label value and share by category, 2024
- Key Brands - Dietary supplenments
- Key Brands - Vitamins and minerals
- Leading distribution channels by region (% share by value), 2024
- Global market sales - value ($ million)
- Global vitamins and dietary supplements - sales, by region - value ($ million)
- Global - vitamins and dietary supplements distribution ($ million) in 2019 vs. 2024
- Americas - vitamins and dietary supplements distribution ($ million) in 2019 vs. 2024
- Asia-Pacific - vitamins and dietary supplements distribution ($ million) in 2019 vs. 2024
- Eastern Europe - vitamins and dietary supplements distribution ($ million) in 2019 vs. 2024
- Middle East and Africa - vitamins and dietary supplements distribution ($ million) in 2019 vs. 2024
- Western Europe - vitamins and dietary supplements distribution ($ million) in 2019 vs. 2024
- Global value share, dietary supplemets (2024, $ million)
- Global value share,vitamins and minerals (2024, $ million)
- Global - brands vs. private label value (2024, $ million)
- Asia-Pacific - brands vs. private label value (2024, $ million)
- Americas - brands vs. private label value (2024, $ million)
- Western Europe - brands vs. private label value (2024, $ million)
- Middle East and Africa - brands vs. private label value (2024, $ million)
- Eastern Europe - brands vs. private label value (2024, $ million)
- The 108 countries analyzed to identify the high-potential countries in different regions
- Global: value and volume consumption, 2019-29
- Global value sales by region ($ billion), 2019, 2024, and 2029
- Global vitamins and dietary supplements value share by region, 2024 vs. 2029
- Global value sales by category ($ billion), 2019, 2024, and 2029
- Global vitamins and dietary supplements value share by category, 2024 vs. 2029
- Americas value sales by category ($ billion), 2019, 2024, and 2029
- Americas vitamins and dietary supplements value share by category, 2024 vs. 2029
- Asia-Pacific value sales by category ($ billion), 2019, 2024, and 2029
- Asia-Pacific vitamins and dietary supplements value share by category, 2024 vs. 2029
- Eastern Europe value sales by category ($ billion), 2019, 2024, and 2029
- Eastern Europe vitamins and dietary supplements value share by category, 2024 vs. 2029
- Middle East and Africa value sales by category ($ billion), 2019, 2024, and 2029
- Middle East and Africa vitamins and dietary supplements value share by category, 2024 vs. 2029
- Western Europe value sales by category ($ billion), 2019, 2024, and 2029
- Western Europe vitamins and dietary supplements value share by category, 2024 vs. 2029
- US Market size ($B) and growth
- US Distribution value share (2024)
- US Category value share (2024)
- US Company value share (2024)
- Brazil Market size ($B) and growth
- Brazil Distribution value share (2024)
- Brazil Category value share (2024)
- Brazil Company value share (2024)
- Malaysia Market size ($B) and growth
- Malaysia Distribution value share (2024)
- Malaysia Category value share (2024)
- Malaysia Company value share (2024)
- South Korea Market size ($B) and growth
- South Korea Distribution value share (2024)
- South Korea Category value share (2024)
- South Korea Company value share (2024)
- Slovakia Market size ($B) and growth
- Slovakia Distribution value share (2024)
- Slovakia Category value share (2024)
- Slovakia Company value share (2024)
- Hungary Market size ($B) and growth
- Hungary Distribution value share (2024)
- Hungary Category value share (2024)
- Hungary Company value share (2024)
- Saudi Arabia Market size ($B) and growth
- Saudi Arabia Distribution value share (2024)
- Saudi Arabia Category value share (2024)
- Saudi Arabia Company value share (2024)
- South Africa Market size ($B) and growth
- South Africa Distribution value share (2024)
- South Africa Category value share (2024)
- South Africa Company value share (2024)
- UK Market size ($B) and growth
- UK Distribution value share (2024)
- UK Category value share (2024)
- UK Company value share (2024)
- Spain Market size ($B) and growth
- Spain Distribution value share (2024)
- Spain Category value share (2024)
- Spain Company value share (2024)
- Leading companies in the global vitamins and dietary supplements sector (% share by value), 2024
- Consumer health industry patent filings by leading companies, global, 2024
- Total Consumer health industry patent filings for key markets, 2024
- Total job postings in vitamins and dietary supplements sector by company, 2024
- Job postings invitamins and dietary supplements sector by theme, 2024
- Deals in the vitamins and dietary supplements sector by geography, 2024
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Amway Corporation
- Nestlé
- Haleon
- Bayer Group
- Herbalife International
- Dr Willmar Schwabe
- BYHEALTH
- Sanofi-Aventis Groupe
