Sushi Restaurants & Kiosks Market - Global Forecast 2025-2030

The U.S. sushi restaurants and kiosks market is transitioning rapidly as operators respond to shifting consumer demands and technological advancements. Senior executives must remain agile and informed to sustain competitive advantage and lead successful strategy execution in this evolving space.

Market Snapshot: Sushi Restaurants & Kiosks Market Overview

The Sushi Restaurants & Kiosks Market in the United States grew from USD 11.52 billion in 2024 to USD 12.07 billion in 2025. With a projected compound annual growth rate of 4.94%, the market value is anticipated to reach USD 15.39 billion by 2030.

Scope & Segmentation

This research delivers actionable insights for C-suite leaders, outlining major drivers, segment trends, and technology applications across the U.S. sushi restaurants and kiosks market. The comprehensive coverage supports decision-makers in optimizing portfolio expansion, investment, and operational efficiency.

• Sushi Type: Chirashi, Nigiri, Sashimi, Temaki, and Uramaki, reflecting the diversity of styles that cater to a spectrum of taste preferences, from traditional to modern consumers.
• Cuisine Style: Fusion/Contemporary, Plant-Based and Vegan, and Traditional Japanese, balancing authentic and innovative culinary offerings for a wide range of dietary expectations and experience seekers.
• Dining Experience: All-You-Can-Eat, Conveyor Belt, High-End, Standing Bars, and Take-Out formats, giving operators options to adapt service strategies from informal to premium settings.
• Occasion Type: Casual gatherings, corporate events, dinners, lunches, and snacks, providing strategy input for meeting demand throughout the daily consumer cycle.
• Business Model: Franchise operations and independent establishments, each analyzed for their market potential, scalability, menu differentiation, and branding opportunities.
• Regions: Americas, Europe, Middle East, Africa, and Asia-Pacific, highlighting diverse regulatory landscapes, consumer behaviors, and market maturity, allowing leaders to assess regional expansion feasibility.
• Leading Companies: Benihana Inc., Blue Ribbon Group Holdings, Inc., Blufin S.p.A., Food and Life Companies Ltd., Kura Sushi, Inc., Sumo Sushi & Bento, Umi Sushi Express, and Zensho Holdings Co., Ltd., serving as industry benchmarks and sources of best-practice innovation.
• Technologies: Digital ordering platforms, mobile applications, artificial intelligence for inventory and demand forecasting, contactless payments, eco-friendly packaging, and sustainability-tracking solutions, all evaluated for their role in supporting operational resilience, compliance, and efficiency.

Sushi Restaurants & Kiosks Market: Key Takeaways

• Consumer preference for both convenience and authenticity keeps quick-service kiosks and full-service dining models equally relevant among broad customer demographics.
• Technology adoption, including digital ordering and AI-driven inventory, empowers operators to streamline processes and enhance engagement regardless of scale.
• Sustainability initiatives, such as eco-conscious sourcing and transparent supply chains, are gaining prominence in stakeholder trust-building and regulatory compliance.
• Innovative menu development, featuring plant-based options and global fusion, attracts younger audiences and promotes inclusive dietary choices.
• Franchise models benefit from scalable operational standards, while independents leverage local sourcing and custom menus to create loyal communities and distinct brand experiences.

United States Tariff Impact on Ingredient Sourcing and Pricing

Tariffs on imported seafood and select specialty ingredients are increasing supply chain costs for U.S. sushi businesses. In response, operators are strengthening ties with domestic suppliers, renegotiating contracts, and using tiered pricing and menu engineering to maintain margins. Innovation in cost management technology and integrated supply chain tools helps mitigate risks related to import volatility and regulatory shifts.

Methodology & Data Sources

Findings leverage interviews with sector executives, direct outlet observation, and a review of leading industry and financial publications. This approach ensures balanced quantitative and qualitative insights for reliable strategic planning.

Why This Report Matters

• Enables leadership teams to set initiatives for operational efficiency and sustainable expansion in the U.S. sushi restaurants and kiosks market.
• Delivers granular segmentation and regional context to facilitate deliberate capital deployment, risk evaluation, and international growth planning.
• Highlights the crucial influence of technological advancement and sustainability for reducing operational risks and improving client retention.

Conclusion

Executive teams can use these insights to refine business models, improve resilience, and capitalize on emerging opportunities as the market continues to evolve.