Sushi Restaurants Global Market Opportunities And Strategies To 2034

This report describes and explains the sushi restaurants market and covers 2019-2024, termed the historic period, and 2024-2029, 2034F termed the forecast period. The report evaluates the market across each region and for the major economies within each region.

The global sushi restaurants market reached a value of nearly $15.83 billion in 2024, having grown at a compound annual growth rate (CAGR) of 4.79% since 2019. The market is expected to grow from $15.83 billion in 2024 to $22.46 billion in 2029 at a rate of 7.25%. The market is then expected to grow at a CAGR of 6.77% from 2029 and reach $31.18 billion in 2034.

Growth in the historic period resulted from the increase in consumption of seafood, increasing popularity of Japanese cuisine, rising popularity of food festivals and events and expansion and development of restaurants and food outlets. Factors that negatively affected growth in the historic period were seasonal fluctuations in fish availability and limited availability of skilled sushi chefs.

Going forward, the rising e-commerce and online food delivery, rising demand of the franchisee-based service model, increasing health consciousness and influence of marketing and digital presence will drive the growth. Factor that could hinder the growth of the sushi restaurants market in the future include stringent regulations, strict food safety and hygiene regulation and impact of trade war and tariff.

The sushi restaurants market is segmented by type into single sushi restaurant and conveyor belt sushi restaurant. The single sushi restaurant market was the largest segment of the sushi restaurants market segmented by type, accounting for 57.81% or $9.15 billion of the total in 2024. Going forward, the conveyor belt sushi restaurant segment is expected to be the fastest growing segment in the sushi restaurants market segmented by type, at a CAGR of 9.35% during 2024-2029.

The sushi restaurants market is segmented by restaurant size into small and medium sushi bars, large scale restaurants, boutique sushi cafes and fine dining. The small and medium sushi bars market was the largest segment of the sushi restaurants market segmented by restaurant size, accounting for 42.88% or $6.79 billion of the total in 2024. Going forward, the boutique sushi cafes segment is expected to be the fastest growing segment in the sushi restaurants market segmented by restaurant size, at a CAGR of 7.98% during 2024-2029.

The sushi restaurants market is segmented by application into local market and international chain market. The local market was the largest segment of the sushi restaurants market segmented by application, accounting for 66.25% or $10.49 billion of the total in 2024. Going forward, the international chain market segment is expected to be the fastest growing segment in the sushi restaurants market segmented by application, at a CAGR of 8.96% during 2024-2029.

The sushi restaurants market is segmented by end-user into residential and commercial. The commercial market was the largest segment of the sushi restaurants market segmented by end-user, accounting for 72.12% or $11.41 billion of the total in 2024. Going forward, the commercial segment is expected to be the fastest growing segment in the sushi restaurants market segmented by end-user, at a CAGR of 8.65% during 2024-2029.

The sushi restaurants market is segmented by consumer preferences into dine-in, takeaway and delivery. The dine-in market was the largest segment of the sushi restaurants market segmented by consumer presence, accounting for 68.79% or 10.89 billion of the total in 2024. Going forward, the delivery segment is expected to be the fastest growing segment in the sushi restaurants market segmented by consumer preferences, at a CAGR of 9.61% during 2024-2029.

Asia Pacific was the largest region in the sushi restaurants market, accounting for 52.80% or $8.36 billion of the total in 2024. It was followed by North America, Western Europe and then the other regions. Going forward, the fastest-growing regions in the sushi restaurants market will be North America and Asia Pacific where growth will be at CAGRs of 7.84% and 7.51% respectively. These will be followed by Middle East and Africa where the markets are expected to grow at CAGRs of 7.44% and 6.80% respectively.

The global sushi restaurants market is concentrated, with large players operating in the market. The top ten competitors in the market made up to 46.49% of the total market in 2024. Food & Life Companies Ltd. (formerly Sushiro Global Holdings Ltd) was the largest competitor with a 15.07% share of the market, followed by Zensho Holdings Co., Ltd. (Hamazushi Co. Ltd.) with 10.37%, Kura Sushi, Inc with 9.80%, COLOWIDE CO., LTD (Kappa Create Co., Ltd. (Kappa Sushi)) with 3.05%, Genki Sushi Co. Ltd with 2.81%, Sushi Daily with 2.50%, Itsu Ltd with 1.00%, Wasabi Co. Limited with 0.74%, Yo! Sushi Ltd with 0.71% and Sushi Tei Pte Ltd with 0.44%.

The top opportunities in the sushi restaurants market segmented by type will arise in the conveyor belt sushi restaurant segment, which will gain $3.76 billion of global annual sales by 2029. The top opportunities in the sushi restaurants market segmented by restaurant size will arise in the small and medium sushi bars segment, which will gain $2.91 billion of global annual sales by 2029. The top opportunities in the sushi restaurants market segmented by consumer preferences will arise in the dine-in segment, which will gain $3.96 billion of global annual sales by 2029. The top opportunities in the sushi restaurants market segmented by application will arise in the local market segment, which will gain $3.76 billion of global annual sales by 2029. The top opportunities in the sushi restaurants market segmented by end user will arise in the commercial segment, which will gain $5.87 billion of global annual sales by 2029. The sushi restaurants market size will gain the most in Japan at $2.09 billion.

Market-trend-based strategies for the sushi restaurants market include focus on commitment to responsible and traceable seafood sourcing across supply chains, focus on acceleration of digital ordering and delivery platforms to expand reach and efficiency, focus on enhancing sustainability in sushi menus through certified and responsible seafood sourcing and focus on growth in plant-based and vegan sushi offerings for health-conscious consumers.

Player-adopted strategies in the sushi restaurants market include focus on expanding business capabilities through strategic innovations to expand its operational capabilities.

To take advantage of the opportunities, the analyst recommends the sushi restaurants market companies to focus on technology-driven operational efficiency, focus on digital ordering and contactless convenience, focus on sustainable and ethical seafood sourcing, focus on expanding plant-based menu offerings, focus on expanding conveyor belt sushi restaurants, focus on expanding boutique sushi cafes, focus on expanding delivery services, expand in emerging markets, continue to focus on developed markets, focus on expanding distribution channels, focus on strategic pricing for competitive advantage, focus on digital engagement to drive customer acquisition, focus on experiential promotions to enhance brand loyalty, focus on expanding international chain operations and focus on expanding commercial sushi services.

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