Sushi Restaurants Market Report 2026

The sushi restaurants market size has grown strongly in recent years. It will grow from $17.03 billion in 2025 to $18.28 billion in 2026 at a compound annual growth rate (CAGR) of 7.3%. The growth in the historic period can be attributed to global popularity of japanese cuisine, urban dining culture growth, premium dining demand, expansion of food delivery platforms, international restaurant chains.

The sushi restaurants market size is expected to see strong growth in the next few years. It will grow to $24.1 billion in 2030 at a compound annual growth rate (CAGR) of 7.2%. The growth in the forecast period can be attributed to robotic sushi preparation adoption, traceable seafood sourcing, experiential dining formats, health-conscious menu innovation, global expansion of sushi brands. Major trends in the forecast period include premium and omakase dining, automation in food preparation, sustainable seafood sourcing, digital ordering and delivery, global sushi fusion menus.

The growing global popularity of Japanese cuisine is expected to drive the expansion of the sushi restaurant market in the coming years. Japanese cuisine encompasses the traditional foods and culinary practices of Japan, known for their focus on fresh, seasonal ingredients, balanced flavors, and visually refined presentation. Rising interest in Japanese cuisine is largely influenced by globalization, which increases exposure to different cultures, encourages the sharing of culinary traditions, and improves global access to ingredients and authentic dining experiences. Sushi restaurants contribute to cultural exchange by maintaining traditional preparation methods while introducing regional Japanese variations to international consumers. For example, in May 2024, according to the Japan National Tourism Organization (JNTO), a Japan-based government tourism promotion agency, Japan received approximately 36.87 million international visitors, up from 25.07 million in 2023, reflecting a 46.9% year-on-year increase in inbound tourism. Therefore, the expanding global appeal of Japanese cuisine is supporting the growth of the sushi restaurant market.

Major companies operating in the sushi restaurant market are increasingly focusing on innovative approaches such as brand extension strategies to broaden their market reach, attract diverse customer segments, and strengthen brand loyalty. Brand extension strategies involve using the established reputation of an existing brand to introduce new products, services, or restaurant formats across different categories or regions. For instance, in May 2024, Food & Life Companies Ltd., a Japan-based food service and restaurant management company, launched its first U.S.-based sushi izakaya restaurant, Sakabayashi Sushi Tavern Back Bay, in Boston. The restaurant delivers an authentic izakaya-style dining experience, offering around 30 varieties of sushi, approximately 50 à la carte dishes including sashimi, tempura, and ramen, along with nearly 40 beverage options such as sake and sake-based cocktails designed for U.S. consumers. The 82-seat establishment combines traditional Japanese izakaya design elements with Boston-inspired interior features, creating an authentic yet accessible dining atmosphere.

In February 2024, McWin Capital Partners Limited, a UK-based investment management firm specializing in fund management activities, acquired Sticks ’N’ Sushi UK Limited for an undisclosed amount. Through this acquisition, the McWin Food Ecosystem Fund seeks to accelerate the global expansion of the Sticks’n’Sushi brand by utilizing its strategic expertise, operational capabilities, and industry network to reinforce the brand’s presence in existing markets and enter new regions, while maintaining its distinctive blend of Japanese and Nordic culinary concepts. Sticks ’N’ Sushi UK Limited is a Denmark-based restaurant and takeaway group focused on sushi and yakitori offerings.

Major companies operating in the sushi restaurants market are Genki Sushi Co. Ltd., RA Sushi Bar Restaurant LLC, Kura Sushi USA Inc., Hamazushi Co. Ltd., Nobu Hospitality LLC, Sushi-Tei Pte Ltd., Sushi Zushi LLC, Sushi Samba, Itacho Sushi, Morimoto Management LLC, Sushi Itto S.A. de C.V., Sakae Sushi, Blue Ribbon Restaurants, Sushi Nakazawa LLC, Akindo Sushiro Co. Ltd., Fuji Sushi Inc., Innovative Dining Group LLC, Pisces Sushi Bistro Inc., Sukiyabashi Jiro Co. Ltd., Wasabi Sushi Bento Limited.

North America was the largest region in the sushi restaurants market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the sushi restaurants market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the sushi restaurants market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The sushi restaurants market includes revenues earned by entities by providing services such as dine-in service, sushi bar experience, custom sushi orders, special menu services, online ordering, and cooking classes or sushi workshops. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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