Optimal Channels for Promoting New Games: Preferred Social Media & Messaging Platforms

Social media has become an integral part of the daily lives of Asians, especially among the gaming community. 62% of SEA gamers turn to social media for information about new game releases More than just a platform for marketing and community engagement, it fosters connection and is seen as a trusted source of information. Understanding the pivotal role of social media is crucial for successfully leveraging these platformsto increase brand awareness and loyalty among gamers.

This Knowledge Brief dives deep into two key themes that can support your social media strategy: First, it explores the significance of community building, highlighting how strong, engaged communities can propel a gaming brand forward. Second, it examines the most influential social media and messaging platforms by country.

Niko Knowledge Briefs are timely short-form topic reports written by Niko’s senior analysts using Niko’s proprietary data on Asia and MENA. Based on Niko's proprietary data and insights, we write and publish a new Knowledge Brief every two weeks. These short-form reports empower companies to access Niko's high-integrity data, insights, and research in a bite-sized format.