Hummus - Global Strategic Business Report

The global market for Hummus was estimated at US$4.2 Billion in 2024 and is projected to reach US$7.6 Billion by 2030, growing at a CAGR of 10.6% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions. The report includes the most recent global tariff developments and how they impact the Hummus market.

Global Hummus Market - Key Trends & Drivers Summarized

Why Is Hummus Experiencing Widespread Adoption Across Global Diets and Consumer Segments?

Hummus, a Middle Eastern staple traditionally made from chickpeas, tahini, olive oil, lemon juice, and garlic, has evolved into a globally embraced food product, benefiting from its alignment with contemporary dietary preferences. Its growing popularity is largely driven by the rise of plant-based, high-protein, and clean-label eating habits. Hummus delivers a nutrient-dense, fiber-rich, and naturally gluten-free profile, which resonates strongly with consumers seeking healthier snacking alternatives. As interest in Mediterranean diets continues to rise due to their association with heart health and longevity, hummus is finding widespread acceptance not just as a dip, but also as a sandwich spread, salad enhancer, and meal complement across various cuisines and geographies.

The product’s appeal is further reinforced by its versatility and adaptability to diverse flavor preferences, meal formats, and regional taste profiles. From traditional garlic or lemon variants to modern innovations like roasted red pepper, beetroot, avocado, jalapeño, or chocolate dessert hummus, the range of offerings has grown significantly. This flavor innovation, combined with convenient packaging formats - such as snack-size tubs, multi-packs, and single-serve pouches - is helping brands position hummus as both an indulgent and functional food suitable for anytime consumption. As global consumers seek balance between nutrition and taste, hummus is fast becoming a mainstream product in retail, foodservice, and meal-kit channels across age groups and lifestyle categories.

How Are Product Innovation and Clean-Label Trends Reshaping Hummus Development and Positioning?

Innovation in hummus formulation is a key growth lever as manufacturers aim to cater to evolving consumer expectations around health, taste, and functionality. Clean-label and minimal-ingredient formulations are being prioritized, with many products marketed as non-GMO, organic, preservative-free, or made with cold-pressed oils. Some brands are reducing sodium or using natural acidulants like lemon juice to replace synthetic preservatives, aligning with broader consumer interest in transparency and wellness. Moreover, the growing demand for allergen-free and vegan products is reinforcing hummus’s position as a suitable option for individuals avoiding dairy, soy, or gluten.

Functional ingredient integration is also gaining traction, with fortified hummus variants incorporating superfoods such as turmeric, flaxseed, kale, or high-fiber legumes like black beans and lentils. Some manufacturers are exploring high-protein formulations using added plant proteins or chickpea concentrates to target the fitness and active lifestyle segment. Texture variations, such as whipped or chunky hummus, are enhancing the sensory appeal of the category, making it suitable for diverse culinary applications. Additionally, cold-pressed and high-pressure processing (HPP) techniques are being employed to extend shelf life without compromising freshness or nutrient content. These innovations are broadening market appeal and enhancing differentiation in an increasingly crowded shelf space.

What Distribution and Branding Strategies Are Supporting Market Expansion Across Retail and Foodservice Channels?

The distribution landscape for hummus is rapidly diversifying, driven by rising product visibility and placement across both traditional and modern trade formats. Supermarkets, hypermarkets, specialty health stores, and convenience outlets continue to be key sales channels, but the rise of e-commerce and direct-to-consumer (D2C) models is creating new pathways for emerging and niche hummus brands to gain market traction. Refrigerated logistics infrastructure is improving in key regions, allowing wider reach and better shelf stability for perishable hummus variants. Subscription boxes and meal delivery services are increasingly including hummus as part of health-focused snack kits or ready-to-eat meals, reinforcing its image as a fresh, high-protein convenience food.

Foodservice penetration is also expanding, particularly in casual dining chains, cafes, delis, and institutional catering. Hummus is being adopted as a plant-based protein component in wraps, bowls, and Mediterranean platters, aligning with the rise of flexitarianism and meat-reduction initiatives. Strategic branding efforts are emphasizing provenance (e.g., traditional Levantine recipes), ingredient sourcing, and community-based production stories to build authenticity and consumer trust. Social media and influencer marketing play a strong role in reinforcing hummus’s identity as a “smart snack,” helping brands position themselves as aspirational yet accessible lifestyle choices. This multifaceted distribution and branding strategy is key to sustaining growth momentum and fostering consumer loyalty across channels.

What Is Driving the Growth of the Hummus Market Across Regions and Consumer Demographics?

The growth in the hummus market is driven by increasing global health consciousness, cross-cultural culinary exposure, and the mainstreaming of plant-based diets. In North America, hummus consumption has surged as consumers shift toward cleaner, protein-rich snacking and reduce intake of processed dips and dairy-based spreads. The U.S. market remains a key growth engine, supported by flavor innovation, private-label expansion, and category integration into mainstream grocery assortments. In Europe, the U.K., Germany, and France are seeing rising hummus demand amid the broader Mediterranean diet trend and growing vegan and vegetarian consumer bases. Additionally, the Middle East - where hummus is a cultural staple - continues to offer stable demand and supply chain advantages for export-oriented manufacturers.

In Asia-Pacific and Latin America, awareness is rapidly increasing through global QSR chains, health-focused retailers, and food tourism. Urban millennials and Gen Z consumers are the primary adopters, driven by interest in world cuisines, fitness-oriented nutrition, and ethical consumption. The demand for convenience food in these regions - alongside rising disposable incomes - is creating favorable conditions for market entry and growth. As retailers expand chilled and fresh food sections, and consumers seek diverse, health-forward alternatives to traditional condiments, hummus is positioned to benefit. These macro and micro-level forces are ensuring continued expansion of the global hummus market as a dynamic, culturally resonant, and nutritionally aligned food category.

Report Scope

The report analyzes the Hummus market, presented in terms of market value (US$ Thousand). The analysis covers the key segments and geographic regions outlined below.

Segments: Product Type (Classic Hummus, Roasted Garlic Hummus, White Bean Hummus, Black Olive Hummus, Others); Packaging (Tubs & Cups, Jars & Bottles, Others); Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Grocery Stores, Online Retailers)

Geographic Regions/Countries: World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Key Insights:

• Market Growth: Understand the significant growth trajectory of the Classic Hummus segment, which is expected to reach US$2.8 Billion by 2030 with a CAGR of a 12.3%. The Roasted Garlic Hummus segment is also set to grow at 8.5% CAGR over the analysis period.
• Regional Analysis: Gain insights into the U.S. market, estimated at $1.1 Billion in 2024, and China, forecasted to grow at an impressive 14.7% CAGR to reach $1.6 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.

Why You Should Buy This Report:

• Detailed Market Analysis: Access a thorough analysis of the Global Hummus Market, covering all major geographic regions and market segments.
• Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
• Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Hummus Market.
• Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.

Key Questions Answered:

• How is the Global Hummus Market expected to evolve by 2030?
• What are the main drivers and restraints affecting the market?
• Which market segments will grow the most over the forecast period?
• How will market shares for different regions and segments change by 2030?
• Who are the leading players in the market, and what are their prospects?

Report Features:

• Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
• In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
• Company Profiles: Coverage of players such as Bakkavor Group Plc, Boar’s Head Brand, Cedar’s Mediterranean Foods, Inc., Conagra Brands, Inc., Deldiche N.V. and more.
• Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.

Select Competitors (Total 42 Featured):

• Bakkavor Group Plc
• Boar’s Head Brand
• Cedar’s Mediterranean Foods, Inc.
• Conagra Brands, Inc.
• Deldiche N.V.
• Haliburton International Foods, Inc.
• Hope Foods, LLC
• Hormel Foods Corporation
• Hummus Gourmet, LLC (Lantana Foods)
• Labeyrie Fine Foods
• McCormick & Company, Inc.
• Moorish
• Nestlé S.A.
• Obela
• PepsiCo, Inc.
• Sabra Dipping Company, LLC
• Strauss Group Ltd.
• The Kraft Heinz Company
• Tribe Mediterranean Foods, Inc.
• Unilever PLC

Tariff Impact Analysis: Key Insights for 2025

Global tariff negotiations across 180+ countries are reshaping supply chains, costs, and competitiveness. This report reflects the latest developments as of April 2025 and incorporates forward-looking insights into the market outlook.

The analysts continuously track trade developments worldwide, drawing insights from leading global economists and over 200 industry and policy institutions, including think tanks, trade organizations, and national economic advisory bodies. This intelligence is integrated into forecasting models to provide timely, data-driven analysis of emerging risks and opportunities.

What’s Included in This Edition:

• Tariff-adjusted market forecasts by region and segment
• Analysis of cost and supply chain implications by sourcing and trade exposure
• Strategic insights into geographic shifts

Buyers receive a free July 2025 update with:

• Finalized tariff impacts and new trade agreement effects
• Updated projections reflecting global sourcing and cost shifts
• Expanded country-specific coverage across the industry