Social media is part of life, and most of our employees will have personal social media accounts. Are you aware of the risk that an employee could post something on their personal account that brings the employer into disrepute, or goes against company policy in some way? Do you know what you can do about it?
If an employee is posting about your company on their personal social media account in their own time, can we do anything about this? What's the best way to manage this situation legally and fairly?
Part one of this webinar starts by exploring this issue, looking at a number of the many cases relating to social media abuse that have been brought to the Employment Tribunal. The expert trainer will identify what an employer can and cannot do, and what should be put into a social media workplace policy.
We will also explore the question of monitoring. To what extent can employers check what employees are doing? In exploring this, we will also consider the use of company internet and emails.
Part two moves on to think about the way that the employer can use social media in the recruitment process. Is it acceptable to check a job applicant against an internet search? If that does identify something of concern, what can we do? Again, the expert trainer will explore what should go into a company social media account.
Case studies and real-life examples will be used throughout this course to help embed the learning. There will also be time for you to ask your specific questions.
Benefits of attending
By attending this course you will:
- Understand the limitations of the employer in relation to personal social media use
- Learn how to address breaches of social media policy
- Examine the impact of latest case law and damage to reputation
- Explore ways to legally monitor employee online activities
- Get to grips how to use social media for recruitment
- Consider the contents of your social media policy and its relevance
Certifications:
- CPD: 3 hours for your records
- Certificate of completion
Course Content
What the employer can, and cannot, ask the employee to do with reference to their personal social media use
- Social media policy compliance
- Access to personal accounts?
- Public and private posts
What is meant by ‘damage to reputation’?
- Perception and impact
- Legal and ethical violations
Addressing breaches of the social media policy - when to dismiss
- Severity of the breach and impact on the workplace
- Consistency of policy enforcement
An exploration of relevant case law
Monitoring the online activities of employees
- Legal compliance
- Policy clarity
- Balanced approach
Using social media in the recruitment process
- Candidate screening
- Brand promotion and attracting candidates
- Legal and ethical considerations
The content of a social media policy
- Clear guidance for employees
- Ways to mitigate against the risks associated with social media use
- Promoting responsible use
