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The Arts and Crafts Market was valued at USD 47.21 Billion in 2024, and is expected to reach USD 78.31 Billion by 2030, rising at a CAGR of 8.80%.
The Global arts and crafts market was valued at USD 47.21 Billion in 2024 and is expected to reach USD 78.31 Billion by 2030 with a CAGR of 8.8% during the forecast period. The global Arts and Crafts market is poised for substantial growth during the forecast period 2020-2030F, driven by rising consumer interest in do-it-yourself (DIY) activities, increasing awareness around mental well-being through creative expression, and growing demand for personalized and sustainable handmade products.
The market encompasses a wide array of materials segmented into Traditional Materials (such as paper, fabric, wood, and clay), Recycled and Upcycled Materials (including eco-friendly and repurposed items), and Mixed Media, which combines multiple artistic techniques and substances. Among these, the demand for sustainable and recycled materials is witnessing significant momentum due to global sustainability trends and increasing eco-conscious consumer behavior. In terms of target audience, the market is bifurcated into Children’s Crafts and Adult Crafts, with adult participation surging due to increased interest in therapeutic hobbies, home décor customization, and craft-based entrepreneurial ventures.
The market is also shaped by intense competition among key players and a large number of small-scale artisans, local brands, and niche startups leveraging digital tools to reach global audiences. Overall, the market is buoyed by trends such as personalization, sustainability, and digital engagement, making arts and crafts not only a hobby but also a viable small business avenue across the globe.
Market Drivers
Rising DIY Culture and Creative Expression
The growing Do-It-Yourself (DIY) culture across the globe has significantly contributed to the expansion of the arts and crafts market. Driven by a desire for personalization and self-expression, consumers are increasingly engaging in creative activities as a hobby or therapeutic practice. Platforms such as Pinterest, Instagram, and YouTube have fueled this trend by offering easy access to tutorials, project inspirations, and step-by-step guidance, enabling even novices to participate. The trend is especially prevalent among millennials and Gen Z, who value handmade and customized items as unique alternatives to mass-produced goods. This surge in interest has created strong demand for traditional and innovative crafting materials, boosting market growth.
Key Market Challenges
Fragmented Market and Informal Economy
One of the most significant challenges facing the global arts and crafts market is its highly fragmented nature, characterized by many small-scale and home-based artisans, informal players, and niche vendors with limited brand visibility and financial resources. This fragmentation hinders the ability to implement standardized quality control, pricing consistency, and cohesive marketing strategies across the industry.
Moreover, a substantial portion of the market operates informally, without formal registration or adherence to taxation norms, making it difficult to track actual market size and consumer behaviour accurately. This lack of structure poses barriers to scaling up, limits access to institutional funding and investment and reduces trust among global consumers seeking consistent product quality and reliable service. Additionally, without organized representation, small artisans often struggle to participate in international trade fairs, digital marketplaces, or government support programs aimed at promoting creative economies.
Key Market Trends
Rise of Hybrid and Mixed Media Crafts
One of the most notable trends in the arts and crafts market is the growing popularity of hybrid and mixed media crafts. Enthusiasts are increasingly blending traditional techniques with modern elements, such as combining painting with embroidery, or integrating digital printing into scrapbooking and paper crafts. This experimentation has given rise to a new category of craft that defies conventional boundaries, appealing to a wide demographic from amateur hobbyists to professional artists. The versatility of mixed media allows for greater creativity and personalization, which resonates with the modern consumer’s desire for unique and expressive creations. As a result, manufacturers and retailers are diversifying their offerings to include kits and tools designed specifically for these fusion crafts, fueling further innovation and market growth.
Key Market Players
- Beifa Group
- Laizhou Zhonghe Arts and Crafts Co. Ltd.
- CREA INNOVATIONS
- Faber-Castell
- IG Design Group PLC
- Newell Brands
- Arteza
- Crayola LLC
- Epiphany Studios
- Asian Handicrafts Pvt. Ltd.
Report Scope:
- In this report, the global arts and crafts market has been segmented into the following categories, in addition to the industry trends which have also been detailed below.
Arts and Crafts Market, By Material:
- Traditional Materials
- Recycled and Upcycled Materials
- Mixed Media
Arts and Crafts Market, By Target Audience:
- Children’s Crafts
- Adult Crafts
Arts and Crafts Market, By Distribution Channel:
- Offline
- Online
Arts and Crafts Market, By Region:
- North America
- United States
- Canada
- Mexico
- Europe
- France
- Germany
- Spain
- Italy
- United Kingdom
- Asia-Pacific
- China
- Japan
- India
- Vietnam
- South Korea
- Middle East & Africa
- South Africa
- Saudi Arabia
- UAE
- Turkey
- Kuwait
- Egypt
- South America
- Brazil
- Argentina
- Colombia
Competitive Landscape
Company Profiles:
Detailed analysis of the major companies present in the global arts and crafts market.
Available Customizations
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- Company Information
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Table of Contents
Companies Mentioned
- Beifa Group
- Laizhou Zhonghe Arts and Crafts Co. Ltd.
- CREA INNOVATIONS
- Faber-Castell
- IG Design Group PLC
- Newell Brands
- Arteza
- Epiphany Studios
- Asian Handicrafts Pvt. Ltd.
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 182 |
| Published | April 2025 |
| Forecast Period | 2024 - 2030 |
| Estimated Market Value ( USD | $ 47.21 Billion |
| Forecasted Market Value ( USD | $ 78.31 Billion |
| Compound Annual Growth Rate | 8.8% |
| Regions Covered | Global |
| No. of Companies Mentioned | 7 |
