Augmented Reality (AR) in Retail Market Report 2025

This Augmented Reality (AR) in Retail Market report delivers an in-depth analysis of the market’s key characteristics, including size, growth potential, and segmentation. It provides a detailed breakdown of the market across major regions and leading countries, highlighting historical data and future growth projections. The report also examines the competitive landscape, market share insights, emerging trends, and strategic developments shaping the market.

The augmented reality (AR) in retail market size has grown exponentially in recent years. It will grow from $2.68 billion in 2024 to $3.53 billion in 2025 at a compound annual growth rate (CAGR) of 31.7%. The growth during the historic period can be attributed to increased research and development, greater comfort and interest from customers, heightened competition in e-commerce, the adoption of AR in online shopping, and the increased penetration of smartphones.

The augmented reality (AR) in retail market size is expected to see exponential growth in the next few years. It will grow to $10.5 billion in 2029 at a compound annual growth rate (CAGR) of 31.3%. The growth during the forecast period can be attributed to a rising number of AR users, increased investments in AR technology, greater convenience and satisfaction for consumers, the ongoing adoption of digitalization, and higher user engagement in the retail sector. Key trends in the forecast period include technological advancements, strategic collaborations and partnerships, improvements in computer vision, and the use of advanced analytics and machine learning algorithms.

The growing demand for e-commerce is expected to drive the adoption of augmented reality (AR) in the retail market in the future. E-commerce refers to the buying and selling of goods or services over the internet, encompassing online shopping, digital transactions, and electronic payment processing. The rise in e-commerce is fueled by factors such as convenience, wider product choices, competitive pricing, mobile shopping growth, technological advancements, and changing consumer behavior. AR in e-commerce enhances the online shopping experience by offering features such as virtual product try-ons, interactive 3D product visualization, immersive store experiences, and personalized recommendations, which help customers make informed purchasing decisions. For example, in November 2024, the United States Census Bureau reported that U.S. retail e-commerce sales for the third quarter of 2024 were estimated at $300.1 billion, marking a 2.6% increase from the second quarter of 2024. As such, the growing demand for e-commerce is driving the expansion of AR in retail.

Leading companies in the augmented reality retail market are focusing on developing advanced solutions, such as in-store AR technologies, to improve customer experiences and streamline shopping processes. In-store AR solutions involve using AR technology within physical retail stores to offer interactive experiences such as virtual product try-ons, 3D product visualizations, and real-time information, enhancing customer engagement and decision-making. For example, in February 2023, Vyking, Inc., a UK-based 3D and virtual try-on technology company, launched the Magic Mirror, an augmented reality solution that enables customers to try on footwear virtually in-store. By approaching the smart mirror and selecting shoes from a nearby tablet, customers can see how various styles look on their feet without physically trying them on. This innovative technology improves the shopping experience by reducing wait times, alleviating pressure on store staff, and allowing retailers to display a broader product range without requiring extra physical space.

In May 2024, Stayinfront Inc., a US-based provider of retail optimization tools and digital transformation solutions, acquired SAS Augment for an undisclosed sum. Through this acquisition, Stayinfront aims to enhance its Retail Optimization Platform by integrating AR technology, enabling store managers to visualize product displays and boost sales through improved merchandising strategies. SAS Augment is a France-based AR software company offering AR solutions for various applications, including retail.

Major players in the augmented reality (ar) in retail market are Amazon com Inc., Apple Inc., Microsoft Corporation, Meta Platforms inc., Lowe's Companies Inc., Sony Group Corp., Lenovo Group Ltd., HP Inc., Qualcomm Inc., L'Oréal S.A., NVIDIA Corporation., Wayfair Inc., Snap Inc., Burberry Group plc., MAXST Co. Ltd., PTC Inc., Magic Leap Inc., Samsung Electronics Co. Ltd., HTC Corp., Kopin Corp., RealWear Inc., Vuzix Corp., Kudan Inc., NexTech AR Solutions Corp., VR Vision Inc., Blippar Limited.

North America was the largest region in the augmented reality (AR) in retail market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in augmented reality (AR) in retail report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the augmented reality (AR) in retail market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Augmented reality (AR) in retail refers to the use of digital technology to overlay computer-generated images, sounds, or other sensory stimuli onto the physical world in real-time, enhancing the shopping experience. This technology enables consumers to interact with products virtually, view them in 3D, and even try them on or visualize them in their environment before making a purchase.

The main components of augmented reality (AR) in retail are hardware, software, and services. Hardware refers to the physical components of a computer or electronic device, such as the CPU, memory, storage, and input/output devices, which allow it to function. It includes various AR technologies such as marker-based augmented reality, markerless augmented reality, projection-based augmented reality, superimposition augmented reality, and location-based augmented reality. These technologies are applied in areas such as product visualization, virtual try-on, interactive marketing, in-store navigation, and customer service. The end users of AR in retail include retailers, consumers, and content creators.

The augmented reality (AR) in retail market research report is one of a series of new reports that provides augmented reality (AR) in retail market statistics, including augmented reality (AR) in retail industry global market size, regional shares, competitors with augmented reality (AR) in retail market share, detailed augmented reality (AR) in retail market segments, market trends and opportunities, and any further data you may need to thrive in the augmented reality (AR) in retail industry. This augmented reality (AR) in retail market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The augmented reality (AR) in retail market includes revenues earned by entities by providing services such as product visualization, enhanced product information, personalized recommendations, and contactless shopping. The market value includes the value of related goods sold by the service provider or included within the service offering. The augmented reality in reality (AR) market also consists of sales of AR smart mirrors, AR mobile apps, virtual product catalogs, and AR headsets or glasses. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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