Augmented Reality (AR) Shopping Market Report 2025

This Augmented Reality (AR) Shopping Market report delivers an in-depth analysis of the market’s key characteristics, including size, growth potential, and segmentation. It provides a detailed breakdown of the market across major regions and leading countries, highlighting historical data and future growth projections. The report also examines the competitive landscape, market share insights, emerging trends, and strategic developments shaping the market.

The augmented reality (AR) shopping market size is expected to see exponential growth in the next few years. It will grow to $24.54 billion in 2029 at a compound annual growth rate (CAGR) of 32%. The growth in the forecast period will be driven by the increasing spending power of Millennials and Gen Z, the growth of AI for AR shopping personalization, the rising importance of sustainable shopping, the surge in direct-to-consumer retail channels, and the increasing penetration of smartphones. Key trends include partnerships between tech firms and retail brands, the integration of AR in e-commerce platforms, the development of AR glasses for hands-free shopping, the introduction of gamification in AR shopping, and the creation of 3D product catalogs with AR technology.

The growing accessibility of smartphones is anticipated to drive the expansion of the augmented reality (AR) shopping market. High smartphone adoption is attributed to their affordability, multifunctionality, and seamless connectivity, catering to diverse consumer needs within a single compact device. Smartphones facilitate AR shopping by enabling users to visualize products in real-time, enhancing online shopping experiences with interactive and immersive features. For example, in February 2024, Uswitch Limited, a UK-based provider of comparison and switching services, reported that the UK had 71.8 million mobile connections at the start of 2022, surpassing the population by 4.2 million and reflecting a 3.8% increase (approximately 2.6 million) from 2021. By 2025, the UK population is projected to reach 68.3 million, with an estimated 95% (around 65 million people) expected to be smartphone users. As a result, the increasing availability of smartphones will continue to drive growth in the AR shopping market.

Leading companies in the AR shopping market are focusing on the development of advanced technological solutions, such as AR shopping tools, to enhance immersive and interactive shopping experiences. AR shopping tools leverage augmented reality to overlay digital information or virtual product representations onto real-world environments, allowing for interactive visualization and customization. For instance, in June 2022, Burberry, a UK-based luxury fashion house, introduced an AR viewer as part of its augmented reality shopping experience. The AR feature on Burberry.com enables customers to engage with the brand’s signature bag by virtually placing a true-to-scale 3D model within their surroundings. Using a smartphone, shoppers can scan their environment to position the bag in real-world settings, such as on a table next to personal items for size comparison or against an outfit to assess color contrast, replicating an in-store shopping experience.

In November 2022, Snap Inc., a US-based technology company, partnered with Amazon to enhance AR shopping through the Snapchat app. This collaboration brings augmented reality-powered Virtual Try-On to Snapchat’s 363 million daily active users, allowing them to digitally try on eyewear from brands such as Maui Jim, Persol, Oakley, Ray-Ban, and Costa Del Mar. Leveraging Snap’s Lens Web Builder and Amazon’s 3D models, the partnership enables scalable AR asset creation, improving the shopping experience for Amazon Fashion within Snapchat. Amazon Inc. is a US-based provider of augmented reality (AR) shopping solutions.

Major players in the augmented reality (ar) shopping market are Amazon.com Inc., Apple Inc., Google LLC, Microsoft Corporation, Meta Platforms Inc., Inter Ikea Systems BV, Qualcomm Technologies, Inc., Wayfair Inc., Seiko Epson Corporation, Burberry Group Plc, PTC Inc., Converse Inc., Warby Parker Inc., Houzz Inc., Magic Leap Inc., Rebecca Minkoff LLC, StayinFront Inc., 3D Cloud by Marxent (Marxent Labs LLC), Blippar Ltd., Vuzix Corporation, Wikitude GmbH, Holition Ltd., ViewAR GmbH, Zugara Inc., and Imaginate Technologies.

North America was the largest region in the augmented reality (AR) shopping market in 2024. The regions covered in augmented reality (AR) shopping report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the augmented reality (AR) shopping market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Augmented reality (AR) shopping leverages AR technology to enhance the consumer shopping experience by merging virtual elements with the real world. It enables users to visualize products in 3D, try on items virtually, and interact with digital features through smartphones or AR glasses, creating a more immersive, personalized, and engaging shopping journey, particularly in eCommerce and retail settings.

The key offerings in AR shopping include hardware, software, and services. Hardware encompasses devices such as headsets, smart mirrors, and handheld devices that facilitate AR experiences. The technology is categorized into marker-based AR and markerless AR and is applied across various industries, including automotive, home goods and furniture, beauty and cosmetics, apparel fittings, grocery shopping, and footwear. AR shopping is utilized in both retail and in-store settings as well as in eCommerce and out-of-store experiences.

The augmented reality (AR) shopping market research report is one of a series of new reports that provides augmented reality (AR) shopping market statistics, including augmented reality (AR) shopping industry global market size, regional shares, competitors with a augmented reality (AR) shopping market share, detailed augmented reality (AR) shopping market segments, market trends and opportunities, and any further data you may need to thrive in the augmented reality (AR) shopping industry. This augmented reality (AR) shopping market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The augmented reality (AR) shopping market consists of revenues earned by entities by providing services such as personalized recommendations, customer support, and gamification of shopping experiences. The market value includes the value of related goods sold by the service provider or included within the service offering. The augmented reality (AR) shopping market also includes sales of interactive product customization tools, shopping apps, advertising displays, and navigation tools for retail stores. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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