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Account-based Marketing Market Size, Share & Trends Analysis Report by Account Type (Strategic Account-based Marketing, Account-based Marketing Lite), Organization Size, End-use, Region, with Growth Forecasts, 2025-2030

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  • 140 Pages
  • April 2025
  • Region: Global
  • Grand View Research
  • ID: 6085732
Description Jump to:
The Account-based Marketing Market was valued at USD 1.41 Billion in 2024, and is projected to reach USD 3.81 Billion by 2030, rising at a CAGR of 17.90%. The account-based marketing (ABM) market is growing rapidly, driven by the demand for personalized B2B marketing strategies. Companies are shifting from broad lead generation to high-value accounts for better ROI and long-term relationships. AI and machine learning enhance customer insights, predictive analytics, and automation, improving campaign effectiveness. Seamless CRM integration and real-time data synchronization strengthen sales and marketing alignment. As data privacy regulations tighten, ABM’s precise targeting minimizes large-scale data collection, ensuring compliance. Digital transformation and remote work further fuel the need for scalable, digital-first ABM platforms, making ABM a key driver of efficiency, personalization, and revenue growth.

Behavioral signals to identify high-value accounts actively exploring relevant solutions, enabling timely and precise engagement. By integrating first-party and third-party intent data, ABM strategies become more data-driven and conversion-focused, minimizing resource waste while improving lead qualification and overall effectiveness.

Additionally, the shift toward multichannel strategies is expanding ABM’s reach. Practitioners now use a mix of email, social platforms, targeted ads, personalized websites, live events, and direct mail to ensure cohesive messaging across every buyer touchpoint. This diversified approach enhances visibility and engagement, making multichannel execution essential for scalable and impactful ABM. Consequently, the ABM market is experiencing robust growth, driven by data-driven targeting and integrated engagement frameworks.

The integration of predictive analytics is emerging as a core enabler of growth in the account-based marketing industry. ABM platforms increasingly rely on machine learning models to forecast which accounts are most likely to convert, enabling smarter prioritization and decision-making. This analytical capability helps marketers allocate resources efficiently and focus on high-yield opportunities. By driving data-backed targeting and reducing campaign inefficiencies, predictive analytics enhances overall program effectiveness. This evolution is propelling the ABM market forward through intelligent, outcome-driven execution.

Artificial intelligence is reshaping the account-based marketing industry by enabling hyper-personalized outreach on a scale. AI tools interpret real-time intent signals, firmographics, and behavioral data to craft highly customized content and messaging for each account. This capability allows marketers to automate and scale personalization without compromising relevance. As a result, AI-driven campaigns are generating higher engagement, deeper account relationships, and stronger pipeline performance. The growing reliance on AI innovation is a key factor fueling the rapid expansion of the ABM market.

The rising demand for agility in B2B marketing is driving the account-based marketing industry to adopt real-time account intelligence solutions. These tools deliver dynamic insights into accountancy, intent signals, and behavioral shifts as they occur. This empowers ABM teams to respond instantly with timely messaging, tailored offers, or sales engagement. Faster response times improve account experiences and increase the likelihood of conversion. Consequently, the ABM market is growing through enhanced responsiveness and data-driven agility.

Global Account-based Marketing Market Report: Segmentation

This report forecasts revenue growth at the regional and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, the analyst has segmented the global account-based marketing market report based on account type, organization size, end-use, and region:

Account Type Outlook (Revenue, USD Million, 2018-2030)

  • Strategic account-based Marketing
  • Account-based Marketing Lite
  • Programmatic Account-based Marketing

Organization Size Outlook (Revenue, USD Million, 2018-2030)

  • Small and Medium Enterprises (SMEs)
  • Large Enterprises

End-use Outlook (Revenue, USD Million, 2018-2030)

  • Media, Telecommunications, and IT
  • BFSI
  • Healthcare and Life Sciences
  • Retail & E-commerce
  • Automotive and Manufacturing
  • Government and Public Sector
  • Others

Regional Outlook (Revenue, USD Million, 2018-2030)

  • North America
  • Europe
  • Asia-Pacific
  • Latin America
  • Middle East and Africa

Why Should You Buy This Report?

  • Comprehensive Market Analysis: Gain detailed insights into the market across major regions and segments.
  • Competitive Landscape: Explore the market presence of key players.
  • Future Trends: Discover the pivotal trends and drivers shaping the future of the market.
  • Actionable Recommendations: Utilize insights to uncover new revenue streams and guide strategic business decisions.

This report addresses:

  • Market intelligence to enable effective decision-making
  • Market estimates and forecasts from 2018 to 2030
  • Growth opportunities and trend analyses
  • Segment and regional revenue forecasts for market assessment
  • Competition strategy and market share analysis
  • Product innovation listings for you to stay ahead of the curve

This product will be delivered within 1-3 business days.

Table of Contents

Chapter 1. Methodology and Scope
1.1. Market Segmentation and Scope
1.2. Market Definitions
1.2.1. Information analysis
1.2.2. Market formulation & data visualization
1.2.3. Data validation & publishing
1.3. Research Scope and Assumptions
1.3.1. List of Data Sources
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Segment Outlook
2.3. Competitive Insights
Chapter 3. Account-based Marketing Market Variables, Trends, & Scope
3.1. Market Lineage Outlook
3.2. Market Dynamics
3.2.1. Market Driver Analysis
3.2.2. Market Restraint Analysis
3.2.3. Industry Challenge
3.3. Account-based Marketing Market Analysis Tools
3.3.1. Industry Analysis - Porter’s
3.3.1.1. Bargaining power of The suppliers
3.3.1.2. Bargaining power of The buyers
3.3.1.3. Threats of substitution
3.3.1.4. Threats from new entrants
3.3.1.5. Competitive rivalry
3.3.2. PESTEL Analysis
3.3.2.1. Political landscape
3.3.2.2. Economic and social landscape
3.3.2.3. Technological landscape
Chapter 4. Account-based Marketing Market: Account Type Estimates & Trend Analysis
4.1. Segment Dashboard
4.2. Account-based Marketing Market: Account Type Movement Analysis, 2024 & 2030 (USD Million)
4.3. Strategic account-based marketing
4.3.1. Strategic account-based marketing Market Revenue Estimates and Forecasts, 2018-2030 (USD Million)
4.4. Account-based marketing Lite
4.4.1. Account-based marketing Lite Market Revenue Estimates and Forecasts, 2018-2030 (USD Million)
4.5. Programmatic account-based marketing
4.5.1. Programmatic account-based marketing Market Revenue Estimates and Forecasts, 2018-2030 (USD Million)
Chapter 5. Account-based Marketing Market: Organization Size Estimates & Trend Analysis
5.1. Segment Dashboard
5.2. Account-based Marketing Market: Organization Size Movement Analysis, 2024 & 2030 (USD Million)
5.3. Small and Medium Enterprises (SMEs)
5.3.1. Small and Medium Enterprises (SMEs) Market Revenue Estimates and Forecasts, 2018-2030 (USD Million)
5.4. Large Enterprises
5.4.1. Large Enterprises Market Revenue Estimates and Forecasts, 2018-2030 (USD Million)
Chapter 6. Account-based Marketing Market: End Use Estimates & Trend Analysis
6.1. Segment Dashboard
6.2. Account-based Marketing Market: End Use Movement Analysis, 2024 & 2030 (USD Million)
6.3. Media, Telecommunications, and IT
6.3.1. Media, Telecommunications, and IT Market Revenue Estimates and Forecasts, 2018-2030 (USD Million)
6.4. BFSI
6.4.1. BFSI Market Revenue Estimates and Forecasts, 2018-2030 (USD Million)
6.5. Healthcare and Life Sciences
6.5.1. Healthcare and Life Sciences Market Revenue Estimates and Forecasts, 2018-2030 (USD Million)
6.6. Retail & E-commerce
6.6.1. Retail & E-commerce Market Revenue Estimates and Forecasts, 2018-2030 (USD Million)
6.7. Automotive and Manufacturing
6.7.1. Automotive and Manufacturing Market Revenue Estimates and Forecasts, 2018-2030 (USD Million)
6.8. Government and Public Sector
6.8.1. Government and Public Sector Market Revenue Estimates and Forecasts, 2018-2030 (USD Million)
6.9. Others
6.9.1. Others Market Revenue Estimates and Forecasts, 2018-2030 (USD Million)
Chapter 7. Account-based Marketing Market: Regional Estimates & Trend Analysis
7.1. Account-based Marketing Market Share, by Region, 2024 & 2030 (USD Million)
7.2. North America
7.2.1. North America Account-based Marketing Market Estimates and Forecasts, 2018-2030 (USD Million)
7.2.2. U.S.
7.2.2.1. U.S. Account-based Marketing Market Estimates and Forecasts, 2018-2030 (USD Million)
7.2.3. Canada
7.2.3.1. Canada Account-based Marketing Market Estimates and Forecasts, 2018-2030 (USD Million)
7.2.4. Mexico
7.2.4.1. Mexico Account-based Marketing Market Estimates and Forecasts, 2018-2030 (USD Million)
7.3. Europe
7.3.1. Europe Account-based Marketing Market Estimates and Forecasts, 2018-2030 (USD Million)
7.3.2. U.K.
7.3.2.1. U.K. Account-based Marketing Market Estimates and Forecasts, 2018-2030 (USD Million)
7.3.3. Germany
7.3.3.1. Germany Account-based Marketing Market Estimates and Forecasts, 2018-2030 (USD Million)
7.3.4. France
7.3.4.1. France Account-based Marketing Market Estimates and Forecasts, 2018-2030 (USD Million)
7.4. Asia Pacific
7.4.1. Asia Pacific Account-based Marketing Market Estimates and Forecasts, 2018-2030 (USD Million)
7.4.2. China
7.4.2.1. China Account-based Marketing Market Estimates and Forecasts, 2018-2030 (USD Million)
7.4.3. Japan
7.4.3.1. Japan Account-based Marketing Market Estimates and Forecasts, 2018-2030 (USD Million)
7.4.4. India
7.4.4.1. India Account-based Marketing Market Estimates and Forecasts, 2018-2030 (USD Million)
7.4.5. South Korea
7.4.5.1. South Korea Account-based Marketing Market Estimates and Forecasts, 2018-2030 (USD Million)
7.4.6. Australia
7.4.6.1. Australia Account-based Marketing Market Estimates and Forecasts, 2018-2030 (USD Million)
7.5. Latin America
7.5.1. Latin America Account-based Marketing Market Estimates and Forecasts, 2018-2030 (USD Million)
7.5.2. Brazil
7.5.2.1. Brazil Account-based Marketing Market Estimates and Forecasts, 2018-2030 (USD Million)
7.6. Middle East and Africa
7.6.1. Middle East and Africa Account-based Marketing Market Estimates and Forecasts, 2018-2030 (USD Million)
7.6.2. Saudi Arabia
7.6.2.1. Saudi Arabia Account-based Marketing Market Estimates and Forecasts, 2018-2030 (USD Million)
7.6.3. UAE
7.6.3.1. UAE Account-based Marketing Market Estimates and Forecasts, 2018-2030 (USD Million)
7.6.4. South Africa
7.6.4.1. South Africa Account-based Marketing Market Estimates and Forecasts, 2018-2030 (USD Million)
Chapter 8. Competitive Landscape
8.1. Company Categorization
8.2. Company Market Positioning
8.3. Company Heat Map Analysis
8.4. Company Profiles/Listing
8.4.1. Adobe
8.4.1.1. Participant’s Overview
8.4.1.2. Financial Performance
8.4.1.3. Product Benchmarking
8.4.1.4. Strategic Initiatives
8.4.2. Demandbase
8.4.2.1. Participant’s Overview
8.4.2.2. Financial Performance
8.4.2.3. Product Benchmarking
8.4.2.4. Strategic Initiatives
8.4.3. Engagio
8.4.3.1. Participant’s Overview
8.4.3.2. Financial Performance
8.4.3.3. Product Benchmarking
8.4.3.4. Strategic Initiatives
8.4.4. HubSpot
8.4.4.1. Participant’s Overview
8.4.4.2. Financial Performance
8.4.4.3. Product Benchmarking
8.4.4.4. Strategic Initiatives
8.4.5. Influ2
8.4.5.1. Participant’s Overview
8.4.5.2. Financial Performance
8.4.5.3. Product Benchmarking
8.4.5.4. Strategic Initiatives
8.4.6. Madison Logic
8.4.6.1. Participant’s Overview
8.4.6.2. Financial Performance
8.4.6.3. Product Benchmarking
8.4.6.4. Strategic Initiatives
8.4.7. Oracle
8.4.7.1. Participant’s Overview
8.4.7.2. Financial Performance
8.4.7.3. Product Benchmarking
8.4.7.4. Strategic Initiatives
8.4.8. RollWorks
8.4.8.1. Participant’s Overview
8.4.8.2. Financial Performance
8.4.8.3. Product Benchmarking
8.4.8.4. Strategic Initiatives
8.4.9. SAP
8.4.9.1. Participant’s Overview
8.4.9.2. Financial Performance
8.4.9.3. Product Benchmarking
8.4.9.4. Strategic Initiatives
8.4.10. Salesforce
8.4.10.1. Participant’s Overview
8.4.10.2. Financial Performance
8.4.10.3. Product Benchmarking
8.4.10.4. Strategic Initiatives
8.4.11. Terminus
8.4.11.1. Participant’s Overview
8.4.11.2. Financial Performance
8.4.11.3. Product Benchmarking
8.4.11.4. Strategic Initiatives
8.4.12. 6sense
8.4.12.1. Participant’s Overview
8.4.12.2. Financial Performance
8.4.12.3. Product Benchmarking
8.4.12.4. Strategic Initiatives
List of Tables
Table 1 Global Account-based Marketing Market Size Estimates & Forecasts 2018-2030 (USD Million)
Table 2 Global Account-based Marketing Market, By Region 2018-2030 (USD Million)
Table 3 Global Account-based Marketing Market, By Account Type 2018-2030 (USD Million)
Table 4 Global Account-based Marketing Market, By Organization Size 2018-2030 (USD Million)
Table 5 Global Account-based Marketing Market, By End Use 2018-2030 (USD Million)
Table 6 Strategic Account-based Marketing Market, By Region (2018-2030) (USD Million)
Table 7 Account-based Marketing Lite Market, By Region (2018-2030) (USD Million)
Table 8 Programmatic Account-based Marketing Market, By Region (2018-2030) (USD Million)
Table 9 Small and Medium Enterprises (SMEs) Account-based Marketing Market, By Region (2018-2030) (USD Million)
Table 10 Large Enterprises Account-based Marketing Market, By Region (2018-2030) (USD Million)
Table 11 Media, Telecommunications, and IT Account-based Marketing Market, By Region (2018-2030) (USD Million)
Table 12 BFSI (Banking, Financial Services, and Insurance) Account-based Marketing Market, By Region (2018-2030) (USD Million)
Table 13 Healthcare and Life Sciences Account-based Marketing Market, By Region (2018-2030) (USD Million)
Table 14 Retail & E-commerce Account-based Marketing Market, By Region (2018-2030) (USD Million)
Table 15 Automotive and Manufacturing Account-based Marketing Market, By Region (2018-2030) (USD Million)
Table 16 Government and Public Sector Account-based Marketing Market, By Region (2018-2030) (USD Million)
Table 17 Others Account-based Marketing Market, By Region (2018-2030) (USD Million)
Table 18 North America Account-based Marketing Market, By Account Type 2018-2030 (USD Million)
Table 19 North America Account-based Marketing Market, By Organization Size 2018-2030 (USD Million)
Table 20 North America Account-based Marketing Market, By End Use 2018-2030 (USD Million)
Table 21 U.S. Account-based Marketing Market, By Account Type 2018-2030 (USD Million)
Table 22 U.S. Account-based Marketing Market, By Organization Size 2018-2030 (USD Million)
Table 23 U.S. Account-based Marketing Market, By End Use 2018-2030 (USD Million)
Table 24 Canada Account-based Marketing Market, By Account Type 2018-2030 (USD Million)
Table 25 Canada Account-based Marketing Market, By Organization Size 2018-2030 (USD Million)
Table 26 Canada Account-based Marketing Market, By End Use 2018-2030 (USD Million)
Table 27 Mexico Account-based Marketing Market, By Account Type 2018-2030 (USD Million)
Table 28 Mexico Account-based Marketing Market, By Organization Size 2018-2030 (USD Million)
Table 29 Mexico Account-based Marketing Market, By End Use 2018-2030 (USD Million)
Table 30 Europe Account-based Marketing Market, By Account Type 2018-2030 (USD Million)
Table 31 Europe Account-based Marketing Market, By Organization Size 2018-2030 (USD Million)
Table 32 Europe Account-based Marketing Market, By End Use 2018-2030 (USD Million)
Table 33 Germany Account-based Marketing Market, By Account Type 2018-2030 (USD Million)
Table 34 Germany Account-based Marketing Market, By Organization Size 2018-2030 (USD Million)
Table 35 Germany Account-based Marketing Market, By End Use 2018-2030 (USD Million)
Table 36 U.K. Account-based Marketing Market, By Account Type 2018-2030 (USD Million)
Table 37 U.K. Account-based Marketing Market, By Organization Size 2018-2030 (USD Million)
Table 38 U.K. Account-based Marketing Market, By End Use 2018-2030 (USD Million)
Table 39 France Account-based Marketing Market, By Account Type 2018-2030 (USD Million)
Table 40 France Account-based Marketing Market, By Organization Size 2018-2030 (USD Million)
Table 41 France Account-based Marketing Market, By End Use 2018-2030 (USD Million)
Table 42 Asia Pacific Account-based Marketing Market, By Account Type 2018-2030 (USD Million)
Table 43 Asia Pacific Account-based Marketing Market, By Organization Size 2018-2030 (USD Million)
Table 44 Asia Pacific Account-based Marketing Market, By End Use 2018-2030 (USD Million)
Table 45 China Account-based Marketing Market, By Account Type 2018-2030 (USD Million)
Table 46 China Account-based Marketing Market, By Organization Size 2018-2030 (USD Million)
Table 47 China Account-based Marketing Market, By End Use 2018-2030 (USD Million)
Table 48 Japan Account-based Marketing Market, By Account Type 2018-2030 (USD Million)
Table 49 Japan Account-based Marketing Market, By Organization Size 2018-2030 (USD Million)
Table 50 Japan Account-based Marketing Market, By End Use 2018-2030 (USD Million)
Table 51 India Account-based Marketing Market, By Account Type 2018-2030 (USD Million)
Table 52 India Account-based Marketing Market, By Organization Size 2018-2030 (USD Million)
Table 53 India Account-based Marketing Market, By End Use 2018-2030 (USD Million)
Table 54 South Korea Account-based Marketing Market, By Account Type 2018-2030 (USD Million)
Table 55 South Korea Account-based Marketing Market, By Organization Size 2018-2030 (USD Million)
Table 56 South Korea Account-based Marketing Market, By End Use 2018-2030 (USD Million)
Table 57 Australia Account-based Marketing Market, By Account Type 2018-2030 (USD Million)
Table 58 Australia Account-based Marketing Market, By Organization Size 2018-2030 (USD Million)
Table 59 Australia Account-based Marketing Market, By End Use 2018-2030 (USD Million)
Table 60 Latin America Account-based Marketing Market, By Account Type 2018-2030 (USD Million)
Table 61 Latin America Account-based Marketing Market, By Organization Size 2018-2030 (USD Million)
Table 62 Latin America Account-based Marketing Market, By End Use 2018-2030 (USD Million)
Table 63 Brazil Account-based Marketing Market, By Account Type 2018-2030 (USD Million)
Table 64 Brazil Account-based Marketing Market, By Organization Size 2018-2030 (USD Million)
Table 65 Brazil Account-based Marketing Market, By End Use 2018-2030 (USD Million)
Table 66 Middle East and Africa Account-based Marketing Market, By Account Type 2018-2030 (USD Million)
Table 67 Middle East and Africa Account-based Marketing Market, By Organization Size 2018-2030 (USD Million)
Table 68 Middle East and Africa Account-based Marketing Market, By End Use 2018-2030 (USD Million)
Table 69 Saudi Arabia Account-based Marketing Market, By Account Type 2018-2030 (USD Million)
Table 70 Saudi Arabia Account-based Marketing Market, By Organization Size 2018-2030 (USD Million)
Table 71 Saudi Arabia Account-based Marketing Market, By End Use 2018-2030 (USD Million)
Table 72 UAE Account-based Marketing Market, By Account Type 2018-2030 (USD Million)
Table 73 UAE Account-based Marketing Market, By Organization Size 2018-2030 (USD Million)
Table 74 UAE Account-based Marketing Market, By End Use 2018-2030 (USD Million)
Table 75 South Africa Account-based Marketing Market, By Account Type 2018-2030 (USD Million)
Table 76 South Africa Account-based Marketing Market, By Organization Size 2018-2030 (USD Million)
Table 77 South Africa Account-based Marketing Market, By End Use 2018-2030 (USD Million)
List of Figures
Figure 1 Account-based Marketing Market segmentation
Figure 2 Information procurement
Figure 3 Data analysis models
Figure 4 Market formulation and validation
Figure 5 Data validating & publishing
Figure 6 Account-based Marketing Market snapshot
Figure 7 Account-based Marketing Market segment snapshot
Figure 8 Account-based Marketing Market competitive landscape snapshot
Figure 9 Market research process
Figure 10 Market driver relevance analysis (Current & future impact)
Figure 11 Market restraint relevance analysis (Current & future impact)
Figure 12 Account-based Marketing Market, By Account Type, Key Takeaways
Figure 13 Account-based Marketing Market, By Account Type, Market Share, 2024 & 2030
Figure 14 Strategic account-based marketing Market Estimates & Forecasts, 2018-2030 (USD Million)
Figure 15 Account-based marketing Lite Market Estimates & Forecasts, 2018-2030 (USD Million)
Figure 16 Programmatic account-based marketing Market Estimates & Forecasts, 2018-2030 (USD Million)
Figure 17 Account-based Marketing Market, By Organization Size, Key Takeaways
Figure 18 Account-based Marketing Market, By Organization Size, Market Share, 2024 & 2030
Figure 19 Small and Medium Enterprises (SMEs) Market Estimates & Forecasts, 2018-2030 (USD Million)
Figure 20 Large Enterprises Market Estimates & Forecasts, 2018-2030 (USD Million)
Figure 21 Account-based Marketing Market, By End Use, Key Takeaways
Figure 22 Account-based Marketing Market, By End Use, Market Share, 2024 & 2030
Figure 23 Media, Telecommunications, and IT Market Estimates & Forecasts, 2018-2030 (USD Million)
Figure 24 BFSI Market Estimates & Forecasts, 2018-2030 (USD Million)
Figure 25 Healthcare and Life Sciences Market Estimates & Forecasts, 2018-2030 (USD Million)
Figure 26 Retail & E-commerce Market Estimates & Forecasts, 2018-2030 (USD Million)
Figure 27 Automotive and Manufacturing Market Estimates & Forecasts, 2018-2030 (USD Million)
Figure 28 Government and Public Sector Market Estimates & Forecasts, 2018-2030 (USD Million)
Figure 29 Others Market Estimates & Forecasts, 2018-2030 (USD Million)
Figure 30 Account-based Marketing Market Revenue, By Region, 2024 & 2030 (USD Million)
Figure 31 North America Account-based Marketing Market Estimates & Forecast, 2018-2030 (USD Million)
Figure 32 U.S. Account-based Marketing Market Estimates & Forecast, 2018-2030 (USD Million)
Figure 33 Canada Account-based Marketing Market Estimates & Forecast, 2018-2030 (USD Million)
Figure 34 Mexico Account-based Marketing Market Estimates & Forecast, 2018-2030 (USD Million)
Figure 35 Europe Account-based Marketing Market Estimates & Forecast, 2018-2030 (USD Million)
Figure 36 U.K. Account-based Marketing Market Estimates & Forecast, 2018-2030 (USD Million)
Figure 37 Germany Account-based Marketing Market Estimates & Forecast, 2018-2030 (USD Million)
Figure 38 France Account-based Marketing Market Estimates & Forecast, 2018-2030 (USD Million)
Figure 39 Asia Pacific Account-based Marketing Market Estimates & Forecast, 2018-2030 (USD Million)
Figure 40 China Account-based Marketing Market Estimates & Forecast, 2018-2030 (USD Million)
Figure 41 Japan Account-based Marketing Market Estimates & Forecast, 2018-2030 (USD Million)
Figure 42 India Account-based Marketing Market Estimates & Forecast, 2018-2030 (USD Million)
Figure 43 South Korea Account-based Marketing Market Estimates & Forecast, 2018-2030 (USD Million)
Figure 44 Australia Account-based Marketing Market Estimates & Forecast, 2018-2030 (USD Million)
Figure 45 Latin America Account-based Marketing Market Estimates & Forecast, 2018-2030 (USD Million)
Figure 46 Brazil Account-based Marketing Market Estimates & Forecast, 2018-2030 (USD Million)
Figure 47 MEA Account-based Marketing Market Estimates & Forecast, 2018-2030 (USD Million)
Figure 48 South Africa Account-based Marketing Market Estimates & Forecast, 2018-2030 (USD Million)
Figure 49 UAE Account-based Marketing Market Estimates & Forecast, 2018-2030 (USD Million)
Figure 50 Saudi Arabia Account-based Marketing Market Estimates & Forecast, 2018-2030 (USD Million)
Figure 51 Strategic Framework

Companies Mentioned

The companies profiled in this Account-based Marketing market report include:
  • Adobe
  • Demandbase
  • Engagio
  • HubSpot
  • Influ2
  • Madison Logic
  • Oracle
  • RollWorks
  • SAP
  • Salesforce
  • Terminus
  • 6sense

Methodology

Methodology DOWNLOAD NOW

Table Information

Report AttributeDetails
No. of Pages140
PublishedApril 2025
Forecast Period2024 - 2030
Estimated Market Value ( USD ) in 2024 $ 1.41 Billion
Forecasted Market Value ( USD ) by 2030 $ 3.81 Billion
Compound Annual Growth Rate17.9%
Regions CoveredGlobal
No. of Companies Mentioned13

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About the Account Based Marketing Market

Account Based Marketing (ABM) is a type of advertising and marketing strategy that focuses on targeting individual accounts rather than a broad audience. It is a personalized approach to marketing that is tailored to the needs of specific accounts. ABM is used to build relationships with key decision makers and influencers within an organization. It is a highly targeted approach that allows marketers to create customized campaigns that are tailored to the needs of each account. ABM is often used in combination with other marketing strategies such as content marketing, email marketing, and social media marketing. It is an effective way to reach potential customers and build relationships with them. Companies in the ABM market include Terminus, Engagio, Demandbase, and LeanData. Show Less Read more

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