Success Case Study: Søstrene Grene provides a deep dive analysis of the factors driving the retailer's success in the home sector
Key Highlights
- In 1973, Søstrene Grene opened its first store in Denmark, offering stylish yet affordable home goods with a unique brand narrative centered around the fictional Grene sisters.
- Søstrene Grene’s maze-like store design promotes a cozy atmosphere and encourages consumers to view its full product range when in store.
- Providing a strong store experience coupled with a robust digital strategy and creatively designed products are necessary to outperform in the European retail market.
Scope
- Søstrene Grene was established in Denmark and currently has over 300 stores worldwide
- Søstrene Grene’s store experience and digital strategy have enabled its success in Europe
- Søstrene Grene’s hygge store experience, weekly product updates, and competitive pricing have made it attractive for European homeowners and renters
Reasons to Buy
- Gain an understanding of Søstrene Grene's successful strategy to identify opportunities and threats in the European home sector
Table of Contents
- Executive Summary
- What: Søstrene Grene’s story begins with its Danish origins
- Why: Søstrene Grene builds engagement and maintains its strong online presence
- Why: Søstrene Grene maintains sustainability initiatives alongside unique product range
- Take-outs: Strong in-store experience and online presence are necessary for success
- Take-outs:Sustainability and innovation are critical for long term growth
- Q4 2024, European consumers: "How important are new experiences associated with product purchases?"
- Q4 2024, European consumers : "In light of the rising cost of living, how are you coping with rising prices in general?"
- Q4 2024, European consumers: "How important are sustainable or ethical features in a product?"
- Q4 2024, European consumers: "How influential is enjoyment or uniqueness in a product for your purchase of household goods?"
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Søstrene Grene
