The Middle East and Africa sanitary ware market size was valued at USD 988.29 Million in 2024. The market is further projected to grow at a CAGR of 4.90% between 2025 and 2034, reaching a value of USD 1.59 billion by 2034.
The Middle East and Africa sanitary ware market growth is driven by the expanding construction sector and significant growth in real estate. According to data from the Dubai Statistics Center data, the city's population grew by more than 100,000 in 2023 to reach over 3.65 million by mid-December. This has increased the demand for residential properties and housing construction in the country.
As per the Middle East and Africa sanitary ware market report, consumers are also increasingly demanding smart sanitary ware, that can be voice-controlled, are sensor-operated, and reduce water usage. Additionally, manufacturers are designing sanitary wear products with smooth surfaces that can be easily cleaned and maintained, reducing the risk of bacterial buildup. Modern sanitary ware products include features such as rimless toilets that eliminate hidden areas where germs can accumulate. This ensures a more hygienic environment. Contractors are also sanitary ware with sleek designs, eco-friendly options, timeless classics, and innovative materials to design spaces that are functional, modern, and stylish.
South Africa's construction sector is a crucial contributor to its economic growth. South Africa is receiving support from the World Bank and the African Development Bank for its infrastructure development. South Africa's 2022 budget has laid out USD 45.3 billion for infrastructure development across water, sanitation, and energy sectors. With the growth of the tourism sector, the demand for sanitary ware is expected to rise in the hospitality sector. Hotels, resorts, and villas are expected to boost the demand for luxury ceramic sanitary wares. As more people move from rural to urban areas, renovation projects are expected to increase to improve the functionality of homes and increase the value of the property.
The Middle East and Africa sanitary ware market growth is driven by the expanding construction sector and significant growth in real estate. According to data from the Dubai Statistics Center data, the city's population grew by more than 100,000 in 2023 to reach over 3.65 million by mid-December. This has increased the demand for residential properties and housing construction in the country.
As per the Middle East and Africa sanitary ware market report, consumers are also increasingly demanding smart sanitary ware, that can be voice-controlled, are sensor-operated, and reduce water usage. Additionally, manufacturers are designing sanitary wear products with smooth surfaces that can be easily cleaned and maintained, reducing the risk of bacterial buildup. Modern sanitary ware products include features such as rimless toilets that eliminate hidden areas where germs can accumulate. This ensures a more hygienic environment. Contractors are also sanitary ware with sleek designs, eco-friendly options, timeless classics, and innovative materials to design spaces that are functional, modern, and stylish.
South Africa's construction sector is a crucial contributor to its economic growth. South Africa is receiving support from the World Bank and the African Development Bank for its infrastructure development. South Africa's 2022 budget has laid out USD 45.3 billion for infrastructure development across water, sanitation, and energy sectors. With the growth of the tourism sector, the demand for sanitary ware is expected to rise in the hospitality sector. Hotels, resorts, and villas are expected to boost the demand for luxury ceramic sanitary wares. As more people move from rural to urban areas, renovation projects are expected to increase to improve the functionality of homes and increase the value of the property.
Market Segmentation
Middle East and Africa Sanitary Ware Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments.Market Breakup by Type:
- Wash Basins
- Cisterns
- Toilet Sinks and Water Closet
- Others
Market Breakup by Material:
- Ceramic
- Plastic
- Others
Market Breakup by Application:
- Kitchen
- Washroom
- Others
Market Breakup by End Use:
- Residential
- Commercial
Market Breakup by Distribution Channel:
- Offline
- Online
Market Breakup by Country:
- Saudi Arabia
- United Arab Emirates
- Nigeria
- South Africa
- Others
Competitive Landscape
The key players in the sanitary ware market in the Middle East and Africa are producing high-quality sanitary ware products to meet the hygiene requirements of customers.- Delta Faucet Company
- TOTO, LTD.
- Kohler Co.
- Roca Sanitario S.A.U
- MAAX Bath Inc.
- Villeroy & Boch AG
- Geberit AG
- GROHE AG
- Duravit AG
- Lecico Egypt
- Others
Table of Contents
1 Executive Summary
2 Market Overview and Stakeholder Insights
3 Economic Summary
4 Country Risk Profiles
5 Global Sanitary Ware Market Overview
6 Middle East and Africa Sanitary Ware Market Overview
7 Middle East and Africa Sanitary Ware Market by Type
8 Middle East and Africa Sanitary Ware Market by Material
9 Middle East and Africa Sanitary Ware Market by Application
10 Middle East and Africa Sanitary Ware Market by End Use
11 Middle East and Africa Sanitary Ware Market by Distribution Channel
12 Middle East and Africa Sanitary Ware Market by Country
13 Market Dynamics
14 Trade Data Analysis (HS Code - 74182)
15 Competitive Landscape
Companies Mentioned
- Delta Faucet Company
- TOTO, LTD.
- Kohler Co.
- Roca Sanitario S.A.U
- MAAX Bath Inc.
- Villeroy & Boch AG
- Geberit AG
- GROHE AG
- Duravit AG
- Lecico Egypt
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 124 |
| Published | May 2025 |
| Forecast Period | 2025 - 2034 |
| Estimated Market Value ( USD | $ 988.29 Million |
| Forecasted Market Value ( USD | $ 1594.55 Million |
| Compound Annual Growth Rate | 4.9% |
| Regions Covered | Africa, Middle East |
| No. of Companies Mentioned | 10 |
