The Europe home services market size reached USD 113.08 Billion in 2024. The market is expected to grow at a CAGR of 7.70% between 2025 and 2034, reaching almost USD 237.43 Billion by 2034.
The term "home services" encompasses a wide range of intangible offerings provided by businesses to residential households, including repairs, maintenance, installations, and home improvements. The Europe home services market is experiencing significant growth due to expanding service options and increased adoption of technology, particularly in online and mobile booking services. Home services provide a modern and convenient way to access professional services.
The evolution of the real estate and building sectors has contributed to the rise of home services, with physical facilities becoming integral to service systems. Technological advancements and growing awareness of available in-home services are major drivers of market expansion. Increased smartphone adoption has played a key role in boosting the online on-demand services market, facilitating easier access to home services. However, challenges such as the lack of a standardized pricing model for online home services could impede market growth. The dynamic nature of this emerging market requires understanding prevailing trends and setting appropriate pricing strategies.
Digital transformation in emerging economies presents promising growth opportunities, driven by a growing middle class and a technologically adept younger population. Online on-demand home service platforms offer convenience and accessibility, connecting consumers with service providers and streamlining payment processes while playing an important role in the Europe home services market development.
Advertising and marketing campaigns play a crucial role in market expansion. Companies are leveraging strategic marketing tools to raise customer awareness and enhance service quality assurance. For instance, initiatives like the Happiness Guarantee scheme ensure customer satisfaction by compensating for service shortcomings.
The term "home services" encompasses a wide range of intangible offerings provided by businesses to residential households, including repairs, maintenance, installations, and home improvements. The Europe home services market is experiencing significant growth due to expanding service options and increased adoption of technology, particularly in online and mobile booking services. Home services provide a modern and convenient way to access professional services.
The evolution of the real estate and building sectors has contributed to the rise of home services, with physical facilities becoming integral to service systems. Technological advancements and growing awareness of available in-home services are major drivers of market expansion. Increased smartphone adoption has played a key role in boosting the online on-demand services market, facilitating easier access to home services. However, challenges such as the lack of a standardized pricing model for online home services could impede market growth. The dynamic nature of this emerging market requires understanding prevailing trends and setting appropriate pricing strategies.
Digital transformation in emerging economies presents promising growth opportunities, driven by a growing middle class and a technologically adept younger population. Online on-demand home service platforms offer convenience and accessibility, connecting consumers with service providers and streamlining payment processes while playing an important role in the Europe home services market development.
Advertising and marketing campaigns play a crucial role in market expansion. Companies are leveraging strategic marketing tools to raise customer awareness and enhance service quality assurance. For instance, initiatives like the Happiness Guarantee scheme ensure customer satisfaction by compensating for service shortcomings.
Market Segmentation
Europe Home Services Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:Market Breakup by Mode of Operation
- Online
- Offline
Market Breakup by Offerings
- Home Cleaning _x000D_ _x000D_ Garden and Lawn Mowing _x000D_ Pest Control _x000D_ Others _x000D_ _x000D_
- Home Cleaning _x000D_ _x000D_ Garden and Lawn Mowing _x000D_ Pest Control _x000D_ Others _x000D_ _x000D_
- Repair and Maintenance _x000D_
- Repair and Maintenance _x000D_
- Health and Wellness _x000D_
_x000D_ _x000D_ Beauty/Salon Services _x000D_ Physiotherapy _x000D_ Others _x000D_ _x000D_
- Health and Wellness _x000D_
_x000D_ _x000D_ Beauty/Salon Services _x000D_ Physiotherapy _x000D_ Others _x000D_ _x000D_
- Others
- Others
Market Breakup by Country
- Germany
- United Kingdom
- France
- Italy
- Others
Competitive Landscape
Key players in the home services market in Europe offer innovative and sustainable products and services through different channels in the market.- Amazon.com, Inc.
- CleanWhale GmbH
- Rentokil Initial plc
- Rollins, Inc.
- Dwyer Franchising LLC (Drain Doctor)
- Aquevo
- 1st Online Solutions Limited
- Hello Services Ltd.,
- DSP Drainage and Plumbing Ltd.
- Flo-Well Drainage and Plumbing Limited.
- Le Marche Home Services
- Others
Table of Contents
1 Executive Summary
2 Market Overview and Stakeholder Insights
3 Economic Summary
4 Country Risk Profiles
5 Global Home Services Market Overview
6 Europe Home Services Market Overview
7 Europe Home Services Market by Mode of Operation
8 Europe Home Services Market by Offerings
9 Europe Home Services Market by Country
10 Market Dynamics
11 Competitive Landscape
Companies Mentioned
- Amazon.com, Inc.
- CleanWhale GmbH
- Rentokil Initial plc
- Rollins, Inc.
- Dwyer Franchising LLC (Drain Doctor)
- Aquevo
- 1st Online Solutions Limited
- Hello Services Ltd.,
- DSP Drainage and Plumbing Ltd.
- Flo-Well Drainage and Plumbing Limited.
- Le Marche Home Services
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 130 |
| Published | May 2025 |
| Forecast Period | 2025 - 2034 |
| Estimated Market Value ( USD | $ 113.08 Billion |
| Forecasted Market Value ( USD | $ 237.43 Billion |
| Compound Annual Growth Rate | 7.7% |
| Regions Covered | Europe |
| No. of Companies Mentioned | 11 |
