The ‘Finland Cards and Payments: Opportunities and Risks to 2030' report provides detailed analysis of market trends in Finland cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including cards, credit transfer, cash, direct debits and cheques during the review-period (2021-25e).
The report also analyzes various payment card markets operating in the industry and provides detailed information on the number of cards in circulation, transaction values and volumes during the review-period and over the forecast-period (2026f-30f). It also offers information on the country's competitive landscape, including market shares of issuers and schemes.
The report brings together the analyst’s research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers detailed regulatory policies and recent changes in regulatory structure.
The report also analyzes various payment card markets operating in the industry and provides detailed information on the number of cards in circulation, transaction values and volumes during the review-period and over the forecast-period (2026f-30f). It also offers information on the country's competitive landscape, including market shares of issuers and schemes.
The report brings together the analyst’s research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers detailed regulatory policies and recent changes in regulatory structure.
The ‘Finland Cards and Payments: Opportunities and Risks to 2030' report provides top-level market analysis, information and insights into Finland cards and payments industry, including:
- Current and forecast values for each market in Finland cards and payments industry, including debit, credit and charge cards.
- Detailed insights into payment instruments including cards, credit transfer, cash, direct debits and cheques. It also, includes an overview of the country's key alternative payment instruments.
- Ecommerce market analysis.
- Analysis of various market drivers and regulations governing Finland cards and payments industry.
- Detailed analysis of strategies adopted by banks and other institutions to market debit, credit and charge cards.
- Comprehensive analysis of consumer attitudes and buying preferences for cards.
- The competitive landscape of Finland cards and payments industry.
Key Highlights
- In a significant move to enhance the convenience of digital payments in Finland, Vipps MobilePay and Tink (a Visa solution) announced a strategic partnership in September 2025. This collaboration aims to streamline P2P payments and improve the overall user experience for MobilePay customers. Tink’s Pay by Bank technology enables users to link their bank accounts directly to the MobilePay app. This integration allows all MobilePay customers in Finland to add and utilize their bank accounts within the app. In addition to P2P transfers, Tink’s Pay by Bank has been incorporated as one of the three primary payment methods in Vipps MobilePay’s online checkout.
- In February 2026, Siirto, a prominent player in the Finnish payment landscape, announced a partnership with Paytrail; a leading online payment service provider. This collaboration aims to extend Siirto’s online payment capabilities to Paytrail’s extensive customer base; enhancing the accessibility and convenience of digital transactions in Finland. However, in a significant strategic shift, Siirto will permanently discontinue its standalone app on May 27, 2026, opting instead to integrate its services into the Nordea Mobile app. This move reflects the evolving trends in the payment industry and the increasing demand for integrated financial solutions.
- In February 2026, Vipps MobilePay formalized cooperation with several European payment services. The objective is to create an independent European payment system by combining existing solutions. This initiative follows the signing of a Memorandum of Understanding between Italian Bancomat, Spanish Bizum, Portuguese SIBS-MB WAY, Vipps MobilePay, and EPI Company, which is responsible for the pan-European mobile wallet Wero. The planned system will enable cross-border P2P and consumer-to-business (C2B) payments, slated for roll out in 2026 and 2027, respectively. Money transfers will work in the same way in the app. No new app will be required and all activity will take place within the Vipps MobilePay app. This development is expected to allow Vipps MobilePay merchants to accept payments from international travellers. Users will also be able to pay with Vipps and MobilePay in stores across Europe.
Report Scope
- Card market size in terms of number of cards, value and volume of transactions in Finland along with detailed card segmentation of debit, credit and charge cards available in the country.
- Market sizing and analysis of major payment instruments including cards, credit transfer, cash, direct debits and cheques.
- Payment market trends and growth for both historical and forecast period
- Competitor analysis with detailed insights into leading card issuers and schemes.
- Comprehensive analysis of consumer attitudes and buying preferences for cards.
- A detailed snapshot of country's key alternative payment brands.
Reasons to Buy
- Make strategic business decisions, using top-level historic and forecast market data, related to Finland cards and payments industry and each market within it.
- Understand the key market trends and growth opportunities in Finland cards and payments industry.
- Assess the competitive dynamics in Finland cards and payments industry.
- Gain insights into marketing strategies used for various card types in Finland.
- Gain insights into key regulations governing the Finland cards and payments industry.
Table of Contents
1. Executive Summary2. Market Overview
3. Macroeconomics, Regulation, and Infrastructure
4. Payment Instruments
5. Card-Based Payments
6. Instant Payments
7. Digital Wallet Payments
8. Buy Now Pay Later
9. In-Store Payments
10. Ecommerce Payments
11. Bill Payments
12. P2P and Remittances
13. Appendix
List of Tables
- Key facts, 2025
- Payment instrument transaction values (LCU), 2021-2030f
- Payment instrument transaction values ($), 2021-2030f
- Payment instrument transaction volumes (units), 2021-2030f
- Payment cards in circulation by type (units), 2021-2030f
- Volume of payment card transactions (units), 2021-2030f
- Value of payment card transactions (LCU), 2021-2030f
- Value of payment card transactions ($), 2021-2030f
- Debit cards in circulation (units), 2021-2030f
- Debit card transaction volumes, 2021-2030f
- Debit card transaction values (LCU), 2021-2030f
- Debit card transaction values ($), 2021-2030f
- Debit cards in circulation by scheme (units), 2021-25e
- Debit card transaction values by scheme (LCU), 2021-25e
- Debit card transaction values by scheme ($), 2021-25e
- Debit cards in circulation by issuer (units), 2021-25e
- Debit cards transaction value by issuer (LCU), 2021-25e
- Debit cards transaction value by issuer ($), 2021-25e
- Credit and charge cards in circulation (Units), 2021-2030f
- Credit and charge card transaction volumes, 2021-2030f
- Credit and charge card transaction values (units), 2021-2030f
- Credit and charge card transaction values ($), 2021-2030f
- Credit and charge cards in circulation by scheme (units), 2021-25e
- Credit and charge card transaction values by scheme (LCU), 2021-25e
- Credit and charge card transaction values by scheme ($), 2021-25e
- Credit and charge cards in circulation by issuer (units), 2021-25e
- Credit and charge cards transaction value by issuer (LCU), 2021-25e
- Credit and charge cards transaction value by issuer ($), 2021-25e
- Credit card in circulation (units), 2021-2030f
- Credit card transaction volumes, 2021-2030f
- Credit card transaction values (LCU), 2021-2030f
- Credit card transaction values ($), 2021-2030f
- Credit card in circulation by scheme (units), 2021-25e
- Credit card transaction values by scheme (LCU), 2021-25e
- Credit card transaction values by scheme ($), 2021-25e
- Charge card in circulation (units), 2021-2030f
- Charge card transaction volumes, 2021-2030f
- Charge card transaction values (LCU), 2021-2030f
- Charge card transaction values ($), 2021-2030f
- Charge card in circulation by scheme (units), 2021-25e
- Charge card transaction values by scheme (LCU), 2021-25e
- Charge card transaction values by scheme ($), 2021-25e
- Card penetration per inhabitant
- Average number of monthly card transactions
- POS terminals per 1,000 inhabitants
- Inflation rate
- GDP growth rate
- Unemployment rate
- Average annual wages
- Total population
- Banked population
- Internet penetration
- Mobile phone penetration
- Number of ATMs and ATMs per 1 million inhabitants
- Number of POS terminals and POS terminals per 1 million inhabitants
- Payment istrument transaction volume (paper-based vs electronic payments)
- Payment instruments transaction value
- Payment instruments transaction volume
- Cross-border payment value
- Cross-border payment Volume
- Payment cards number of cards in circulation
- Payment cards card penetration per individual, by card type
- Payment cards value of card transactions
- Payment cards volume of card transactions
- Payments card value physical POS vs. remote
- Payments card volume physical POS vs. remote
- Payments value domestic vs. cross-border
- Payments volume domestic vs. cross-border
- Debit card frequency of payments and average transaction value
- Debit card ATM withdrawals frequency of use and average transaction value
- Debit card issuers by number of cards
- Debit card issuers by transaction value share
- Credit card frequency of payments and average transaction value
- Credit card ATM withdrawals frequency of use and average transaction value
- Credit card schemes transaction value
- Credit card schemes transaction volume
- Credit card schemes market share in terms of transaction value
- Credit card issuers by number of cards
- Credit card issuers by transaction value share
- Credit card balances outstanding repayment schedule
- Instant payments transaction value
- Instant payments transaction volume
- Digital wallet transaction value
- Digital wallet transaction volume
- Mobile Proximity Payments usage drivers
- Mobile Proximity Payments funding methods
- BNPL online transaction value and transaction volume
- BNPL share of overall ecommerce transaction value
- Preferred BNPL brand/tool for in-store and online payments
- In-store transaction value by payment method
- In-store payment tool usage drivers
- In-store transaction value by products and services
- E-commerce transaction value and ecommerce breakdown by mobile vs. desktop/laptop
- Ecommerce market by product and services
- Ecommerce market by paymnet tools
- Online payment tool usage drivers
- Bill Payments - Breakdown by payment tools
- Bill Payments- Frequency of bill payments
- P2P Payments - Domestic and International P2P money transfers and top priorities for P2P tools
- Value of inward and outward remittances
- Top 10 countries for inward and onward remittances
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- OP Bank
- S-Pankki
- Nordea
- Danske Bank
- Saastopankki
- Aktia Bank
- Bank of Aland
- Svenska Handelsbanken
- Visa
- Mastercard
- American Express
