Personalized Nutrition and Supplements Market Report 2026

The personalized nutrition and supplements market size has grown rapidly in recent years. It will grow from $13.39 billion in 2025 to $15.12 billion in 2026 at a compound annual growth rate (CAGR) of 13%. The growth in the historic period can be attributed to rising consumer health awareness, increasing availability of dietary supplements, growth in digital health platforms, expansion of e-commerce nutrition services, wider acceptance of personalized wellness solutions.

The personalized nutrition and supplements market size is expected to see rapid growth in the next few years. It will grow to $24.52 billion in 2030 at a compound annual growth rate (CAGR) of 12.8%. The growth in the forecast period can be attributed to increasing integration of genomics in nutrition planning, rising demand for personalized preventive healthcare, expansion of subscription-based nutrition models, growing use of wearable health data, increasing regulatory clarity in personalized nutrition. Major trends in the forecast period include increasing adoption of dna-based nutrition planning, rising use of ai-driven diet personalization platforms, growing demand for biomarker-based supplement formulations, expansion of direct-to-consumer personalized nutrition models, enhanced focus on preventive and holistic wellness.

The rising health consciousness among consumers is expected to drive the growth of the personalized nutrition and supplements market going forward. Health consciousness reflects an individual's awareness of and proactive approach to maintaining and improving overall well-being. This trend is growing due to increasing awareness of lifestyle-related diseases, encouraging people to adopt healthier habits for prevention. Personalized nutrition and supplements cater to health-conscious individuals by offering tailored dietary support aligned with unique wellness goals, helping optimize energy, immunity, and overall health. For instance, in May 2025, according to Pew Research Center, a US-based nonprofit organization, approximately 52% of Americans indicated that the healthiness of food is “highly important” when deciding what to eat, illustrating a strong shift toward health-focused choices. Therefore, rising health consciousness is fueling demand for personalized nutrition and supplements.

Leading companies in the personalized nutrition and supplements market are focusing on the development of advanced technological solutions, such as personalized nutrition guidance, to boost user engagement, improve health outcomes, promote preventive care, and offer more targeted dietary interventions. Personalized nutrition guidance involves a tailored approach to diet and nutrient intake, based on an individual’s unique biological, lifestyle, and health data, to optimize well-being and achieve specific health objectives. For example, in June 2024, Nestlé Health Science S.A., a Switzerland-based health and nutrition company, introduced [external URL] a platform aimed at offering personalized nutritional support for individuals using GLP-1 weight loss medications. The site provides customized nutrition guidance, recommending products and resources that address specific needs such as muscle preservation, gut health, and micronutrient intake, all geared toward supporting successful weight management.

In November 2023, Viome Life Sciences Inc., a U.S.-based biotechnology and wellness company, acquired Naring Health Inc. for an undisclosed amount. This acquisition allows Viome Life Sciences to enhance its personalized health offerings and solidify its position within the digital health and wellness sector. The move further strengthens Viome Life Sciences’ leadership in providing tailored healthcare solutions based on advanced biological science. Naring Health Inc. is a US-based digital health and wellness company, specializing in delivering personalized dietary supplements through data-driven nutrition solutions.

Major companies operating in the personalized nutrition and supplements market are Nestlé Health Science S.A., Archer Daniels Midland Company, Bayer AG, Abbott Laboratories, Amway Corporation, DayTwo Inc, Viome Life Sciences Inc., HealthifyMe, ZOE Limited, Darwin AG, HUM Nutrition Inc., The Protein Works, Panaceutics Nutrition, InsideTracker, Nutrigenomix, Elo Health Inc., CareClinic Software Inc., Divine Design Manufacturing Inc., Nutralliance, Loewi.

North America was the largest region in the personalized nutrition and supplements market in 2025. The regions covered in the personalized nutrition and supplements market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the personalized nutrition and supplements market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The personalized nutrition and supplements market consists of sales of probiotics, meal replacement shakes, functional foods, and personalized snack bars tailored to individual health goals and needs. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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