The personalized testing and supplements market size has grown rapidly in recent years. It will grow from $12.94 billion in 2024 to $15.41 billion in 2025 at a compound annual growth rate (CAGR) of 19%. The growth during the historic period can be attributed to the rising demand for personalized wellness, heightened health awareness, increasing rates of chronic diseases, greater adoption of DNA testing, and a growing emphasis on preventative health.
The personalized testing and supplements market size is expected to see rapid growth in the next few years. It will grow to $30.69 billion in 2029 at a compound annual growth rate (CAGR) of 18.8%. The growth during the forecast period can be attributed to the expansion of digital health platforms, increased investment in the biotech sector, the rise of proactive healthcare trends, enhanced regulatory policy support, and a growing demand for personalized wellness solutions. Key trends expected in this period include AI-driven assessments, the integration of wearable technology, advancements in scientific testing, connections with telehealth services, developments in genetic and nutrigenomic testing, and the emergence of 3D-printed and customized supplements.
The increasing awareness of health and wellness is expected to drive the growth of the personalized testing and supplements market. Health consciousness refers to individuals’ proactive efforts to maintain and improve their health. This awareness is growing as people become more informed about the risks of lifestyle-related diseases such as obesity, diabetes, and heart conditions, prompting them to adopt healthier habits. Personalized testing and supplements play a role in supporting this health-conscious shift by offering tailored insights into individual nutritional needs, genetic factors, and potential health risks, enabling more targeted health decisions. For example, in February 2025, Experian Information Solutions, Inc., a U.S.-based information services company, reported an 11% increase in gym membership spending during Christmas and a 4% rise in January, indicating a strong commitment to fitness in 2025. Additionally, people aged 35-44 saw a 7% increase in fitness spending, reflecting a growing priority on health. As a result, this increasing health consciousness is contributing to the growth of the personalized testing and supplements market.
Companies in the personalized testing and supplements market are focusing on developing innovative supplement solutions, such as hyper-personalized products tailored to individual health needs based on genetic, lifestyle, and microbiome data. Hyper-personalized supplements are designed using a detailed analysis of a person’s unique biological, genetic, lifestyle, and health data. For example, in December 2024, Bioniq Health-Tech Solutions Limited, a UK-based health-tech company, introduced Bioniq Build Your Own, a hyper-personalized supplement service that uses AI and over 6 million biochemical data points to create custom formulas. These formulas are tailored to an individual's needs, including allergies, intolerances, and specific health goals. The service offers more than 50 nutrients in a patented powder format to improve bioavailability and integrates blood biomarker analysis and lifestyle data for precision.
In October 2023, L Catterton, a U.S.-based consumer investment company, acquired Thorne HealthTech Inc. for an undisclosed amount. Through this acquisition, L Catterton aims to accelerate Thorne’s growth and innovation in personalized health and wellness by utilizing its expertise, resources, and global network to deliver scientifically backed solutions and personalized programs to a broader global audience. Thorne HealthTech Inc. is a U.S.-based wellness company that combines scientific testing with tailored supplement recommendations to offer a personalized approach to health and wellness.
Major players in the personalized testing and supplements market are DSM-Firmenich, Nestlé Health Science S.A., GNC Holdings Inc., The Vitamin Shoppe Inc., Pharmavite LLC, Baze Personalized Nutrition, Metagenetics Inc., Thorne HealthTech Inc., Loewi Inc., Everlywell Inc., Nutrafol Inc., Vitl Health Ltd., Viome Life Sciences Inc., InsideTracker Inc., Bioniq Health Ltd., LifeNome Inc., Biohm Health, Rootine Health Inc., Panaceutics Inc., Elo Health Inc.
North America was the largest region in the personalized testing and supplements market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in personalized testing and supplements report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
The countries covered in the personalized testing and supplements market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
Personalized testing and supplements refer to health products and services tailored to an individual’s unique biological, genetic, and lifestyle factors to address specific nutritional needs. This approach aims to optimize health by addressing specific deficiencies or genetic factors, though effectiveness relies on test accuracy and professional guidance.
The main types of services in personalized testing and supplements are personalized testing, personalized recommendations, and personalized supplements. Personalized testing refers to health assessments and diagnostic tests that are tailored to an individual’s unique genetic makeup, lifestyle, or specific health needs. These services are offered by a range of providers, including direct-to-consumer (DTC) personalized testing and supplement companies, dieticians and nutritionists, and others, and support various applications such as general health and wellness, deficiency management, and others.
The personalized testing and supplements market research report is one of a series of new reports that provides personalized testing and supplements market statistics, including personalized testing and supplements industry global market size, regional shares, competitors with a personalized testing and supplements market share, detailed personalized testing and supplements market segments, market trends and opportunities, and any further data you may need to thrive in the personalized testing and supplements industry. This personalized testing and supplements market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The personalized testing and supplements market consists of revenues earned by entities by providing services such as genetic testing, health assessments, microbiome testing, personalized nutrition consultations, and supplementation for specific health goals. The market value includes the value of related goods sold by the service provider or included within the service offering, such as personalized supplement packages and health monitoring devices. The personalized testing and supplements market also includes sales of DNA testing kits, personalized vitamins, DNA-based personalized supplements, and microbead supplements. Values in this market are ‘factory gate’ values, which reflect the value of goods sold by manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the personalized testing and supplements market and geography through sales, grants, or donations, in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that represent revenues generated by organizations within the specified geography, irrespective of where the goods are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
The personalized testing and supplements market size is expected to see rapid growth in the next few years. It will grow to $30.69 billion in 2029 at a compound annual growth rate (CAGR) of 18.8%. The growth during the forecast period can be attributed to the expansion of digital health platforms, increased investment in the biotech sector, the rise of proactive healthcare trends, enhanced regulatory policy support, and a growing demand for personalized wellness solutions. Key trends expected in this period include AI-driven assessments, the integration of wearable technology, advancements in scientific testing, connections with telehealth services, developments in genetic and nutrigenomic testing, and the emergence of 3D-printed and customized supplements.
The increasing awareness of health and wellness is expected to drive the growth of the personalized testing and supplements market. Health consciousness refers to individuals’ proactive efforts to maintain and improve their health. This awareness is growing as people become more informed about the risks of lifestyle-related diseases such as obesity, diabetes, and heart conditions, prompting them to adopt healthier habits. Personalized testing and supplements play a role in supporting this health-conscious shift by offering tailored insights into individual nutritional needs, genetic factors, and potential health risks, enabling more targeted health decisions. For example, in February 2025, Experian Information Solutions, Inc., a U.S.-based information services company, reported an 11% increase in gym membership spending during Christmas and a 4% rise in January, indicating a strong commitment to fitness in 2025. Additionally, people aged 35-44 saw a 7% increase in fitness spending, reflecting a growing priority on health. As a result, this increasing health consciousness is contributing to the growth of the personalized testing and supplements market.
Companies in the personalized testing and supplements market are focusing on developing innovative supplement solutions, such as hyper-personalized products tailored to individual health needs based on genetic, lifestyle, and microbiome data. Hyper-personalized supplements are designed using a detailed analysis of a person’s unique biological, genetic, lifestyle, and health data. For example, in December 2024, Bioniq Health-Tech Solutions Limited, a UK-based health-tech company, introduced Bioniq Build Your Own, a hyper-personalized supplement service that uses AI and over 6 million biochemical data points to create custom formulas. These formulas are tailored to an individual's needs, including allergies, intolerances, and specific health goals. The service offers more than 50 nutrients in a patented powder format to improve bioavailability and integrates blood biomarker analysis and lifestyle data for precision.
In October 2023, L Catterton, a U.S.-based consumer investment company, acquired Thorne HealthTech Inc. for an undisclosed amount. Through this acquisition, L Catterton aims to accelerate Thorne’s growth and innovation in personalized health and wellness by utilizing its expertise, resources, and global network to deliver scientifically backed solutions and personalized programs to a broader global audience. Thorne HealthTech Inc. is a U.S.-based wellness company that combines scientific testing with tailored supplement recommendations to offer a personalized approach to health and wellness.
Major players in the personalized testing and supplements market are DSM-Firmenich, Nestlé Health Science S.A., GNC Holdings Inc., The Vitamin Shoppe Inc., Pharmavite LLC, Baze Personalized Nutrition, Metagenetics Inc., Thorne HealthTech Inc., Loewi Inc., Everlywell Inc., Nutrafol Inc., Vitl Health Ltd., Viome Life Sciences Inc., InsideTracker Inc., Bioniq Health Ltd., LifeNome Inc., Biohm Health, Rootine Health Inc., Panaceutics Inc., Elo Health Inc.
North America was the largest region in the personalized testing and supplements market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in personalized testing and supplements report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
The countries covered in the personalized testing and supplements market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
Personalized testing and supplements refer to health products and services tailored to an individual’s unique biological, genetic, and lifestyle factors to address specific nutritional needs. This approach aims to optimize health by addressing specific deficiencies or genetic factors, though effectiveness relies on test accuracy and professional guidance.
The main types of services in personalized testing and supplements are personalized testing, personalized recommendations, and personalized supplements. Personalized testing refers to health assessments and diagnostic tests that are tailored to an individual’s unique genetic makeup, lifestyle, or specific health needs. These services are offered by a range of providers, including direct-to-consumer (DTC) personalized testing and supplement companies, dieticians and nutritionists, and others, and support various applications such as general health and wellness, deficiency management, and others.
The personalized testing and supplements market research report is one of a series of new reports that provides personalized testing and supplements market statistics, including personalized testing and supplements industry global market size, regional shares, competitors with a personalized testing and supplements market share, detailed personalized testing and supplements market segments, market trends and opportunities, and any further data you may need to thrive in the personalized testing and supplements industry. This personalized testing and supplements market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The personalized testing and supplements market consists of revenues earned by entities by providing services such as genetic testing, health assessments, microbiome testing, personalized nutrition consultations, and supplementation for specific health goals. The market value includes the value of related goods sold by the service provider or included within the service offering, such as personalized supplement packages and health monitoring devices. The personalized testing and supplements market also includes sales of DNA testing kits, personalized vitamins, DNA-based personalized supplements, and microbead supplements. Values in this market are ‘factory gate’ values, which reflect the value of goods sold by manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the personalized testing and supplements market and geography through sales, grants, or donations, in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that represent revenues generated by organizations within the specified geography, irrespective of where the goods are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
Table of Contents
1. Executive Summary2. Personalized Testing And Supplements Market Characteristics3. Personalized Testing And Supplements Market Trends And Strategies4. Personalized Testing And Supplements Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market32. Global Personalized Testing And Supplements Market Competitive Benchmarking And Dashboard33. Key Mergers And Acquisitions In The Personalized Testing And Supplements Market34. Recent Developments In The Personalized Testing And Supplements Market
5. Global Personalized Testing And Supplements Growth Analysis And Strategic Analysis Framework
6. Personalized Testing And Supplements Market Segmentation
7. Personalized Testing And Supplements Market Regional And Country Analysis
8. Asia-Pacific Personalized Testing And Supplements Market
9. China Personalized Testing And Supplements Market
10. India Personalized Testing And Supplements Market
11. Japan Personalized Testing And Supplements Market
12. Australia Personalized Testing And Supplements Market
13. Indonesia Personalized Testing And Supplements Market
14. South Korea Personalized Testing And Supplements Market
15. Western Europe Personalized Testing And Supplements Market
16. UK Personalized Testing And Supplements Market
17. Germany Personalized Testing And Supplements Market
18. France Personalized Testing And Supplements Market
19. Italy Personalized Testing And Supplements Market
20. Spain Personalized Testing And Supplements Market
21. Eastern Europe Personalized Testing And Supplements Market
22. Russia Personalized Testing And Supplements Market
23. North America Personalized Testing And Supplements Market
24. USA Personalized Testing And Supplements Market
25. Canada Personalized Testing And Supplements Market
26. South America Personalized Testing And Supplements Market
27. Brazil Personalized Testing And Supplements Market
28. Middle East Personalized Testing And Supplements Market
29. Africa Personalized Testing And Supplements Market
30. Personalized Testing And Supplements Market Competitive Landscape And Company Profiles
31. Personalized Testing And Supplements Market Other Major And Innovative Companies
35. Personalized Testing And Supplements Market High Potential Countries, Segments and Strategies
36. Appendix
Executive Summary
Personalized Testing And Supplements Global Market Report 2025 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses on personalized testing and supplements market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Description
Where is the largest and fastest growing market for personalized testing and supplements ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The personalized testing and supplements market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include:
- The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:
1) By Service: Personalized Testing; Personalized Recommendations; Personalized Supplements2) By Service Provider: Personalized Testing And Supplement Companies (DTC); Dieticians And Nutritionists; Others Service Providers
3) By Application: General Health And Wellness; Deficiency Management; Other Application
Subsegments:
1) By Personalized Testing: Genetic Testing; Diagnostic Testing; Microbiome Testing; Nutritional Testing; Metabolic Testing2) By Personalized Recommendations: Diet And Nutrition Recommendations; Fitness And Exercise Recommendations; Wellness And Lifestyle Recommendations; Healthcare And Medical Recommendations
3) By Personalized Supplements: Custom Vitamin Blends; Personalized Protein Supplements; Targeted Mineral Supplements; Gut Health Supplements; Personalized Beauty Supplements
Key Companies Profiled: DSM-Firmenich; Nestlé Health Science S.A.; GNC Holdings Inc.; The Vitamin Shoppe Inc.; Pharmavite LLC
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: PDF, Word and Excel Data Dashboard.
Companies Mentioned
- DSM-Firmenich
- Nestlé Health Science S.A.
- GNC Holdings Inc.
- The Vitamin Shoppe Inc.
- Pharmavite LLC
- Baze Personalized Nutrition
- Metagenetics Inc.
- Thorne HealthTech Inc.
- Loewi Inc.
- Everlywell Inc.
- Nutrafol Inc.
- Vitl Health Ltd.
- Viome Life Sciences Inc.
- InsideTracker Inc.
- Bioniq Health Ltd.
- LifeNome Inc.
- Biohm Health
- Rootine Health Inc.
- Panaceutics Inc.
- Elo Health Inc.
