Food Supplements Global Market Report 2025

The food supplements market size has grown rapidly in recent years. It will grow from $213.27 billion in 2024 to $238.54 billion in 2025 at a compound annual growth rate (CAGR) of 11.8%. The growth during the historic period can be attributed to rising health awareness, increasing prevalence of nutritional deficiencies, growth in fitness culture, an expanding aging population, and advancements in manufacturing technology.

The food supplements market size is expected to see rapid growth in the next few years. It will grow to $368.49 billion in 2029 at a compound annual growth rate (CAGR) of 11.5%. The growth in the forecast period can be attributed to increasing demand for personalized nutrition, advancements in supplement bioavailability, greater focus on plant-based supplements, rising e-commerce penetration, and stricter regulatory frameworks ensuring quality and safety. Major trends expected during this period include the adoption of personalized nutrition approaches, progress in plant-based supplement development, innovations in nano-encapsulation technology, growth in immune-boosting ingredients, and the rise of clean-label and organic formulations.

The growing health consciousness is anticipated to boost the food supplements market in the future. Health consciousness refers to an individual’s awareness and proactive efforts to improve and maintain well-being through informed, healthy lifestyle decisions. This awareness is increasing due to wider access to digital health information, which highlights the effects of lifestyle choices and encourages healthier behaviors. Food supplements aid health-conscious consumers by supplying essential nutrients that might be lacking in their diets. They contribute to overall health, especially when dietary or lifestyle factors limit nutrient intake. For example, in May 2022, a survey by the International Food Information Council, a US-based non-profit organization, showed that approximately 52% of respondents followed a particular diet or eating pattern, up from 39% in 2021. The most popular approaches included clean eating (16%), mindful eating (14%), and calorie counting (13%). Thus, increasing health consciousness is fueling the growth of the food supplements market.

Key players in the food supplements market are focusing on creating innovative products like custom vitamin supplements that enhance consumer engagement through nutrition tailored by data. Custom vitamin supplements are nutritional formulations designed to meet an individual’s specific health conditions, lifestyle, and biological data, often gathered via questionnaires, DNA testing, or laboratory analyses. These supplements deliver personalized nutrition aligned with unique dietary and physiological needs. For instance, in December 2024, Bioniq, a UK-based provider of personalized nutritional support, introduced Build Your Own, a hyper-personalized supplement. This product allows users with special health concerns - such as allergies, vitamin and mineral sensitivities, or chronic illnesses - to craft personalized formulas by selecting from over 50 nutrients or following AI-driven recommendations based on their health data. This innovation employs Bioniq’s patented granular dosage technology for enhanced bioavailability and represents the company’s most significant product advancement since Bioniq GO, catering directly to about 15% of individuals needing tailored nutritional support.

In April 2025, Seaya Andromeda, a Spain-based investment platform, acquired a majority stake in Baïa Food for an undisclosed amount. This acquisition aims to fast-track Baïa Food’s growth, facilitate its shift from an online-only model to a multichannel retail approach, and establish the company as a European leader in nutritional supplements by expanding internationally and strengthening its footprint in pharmacy and retail sectors. Baïa Food is a Spain-based producer specializing in digestive health and wellness supplements.

Major players in the food supplements market are Archer-Daniels-Midland Company (ADM), Bayer AG, Glanbia plc, Herbalife Nutrition Ltd., Amway Corporation, Nature's Bounty, Metagenics Inc., Blackmores Limited, Vitabiotics Ltd., MusclePharm Corporation, Viome Life Sciences Inc., VitaminLab, Hum Nutrition Inc., Vitl, Persona Nutrition, Nourished, Nutrafill, Rootine, LifeDNA, Vous Vitamin LLC, Custom Nutra, Fairhaven Health, Healthy Mama, and Everly Wellness.

Asia-Pacific was the largest region in the food supplements market in 2024, and it is expected to be the fastest-growing region in the forecast period. The regions covered in food supplements report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the food supplements market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Food supplements, also known as dietary supplements, are products intended to provide additional nutrients or health-supporting substances that may be missing from a person’s regular diet. Their primary purpose is to improve overall well-being, correct nutritional deficiencies, and assist in managing or preventing specific health conditions.

The main categories of food supplements include botanicals, vitamins, minerals, amino acids, enzymes, probiotics, and others. Botanical supplements are derived from various parts of plants and are used in different forms to naturally promote wellness, strengthen immunity, and help manage health issues. These supplements come in multiple forms such as tablets, capsules, soft gels, powders, gummies, liquids, and more, and are distributed through various channels including both offline and online platforms. They are applied in diverse areas such as energy and weight management, general health, bone and joint health, gastrointestinal health, immunity, cardiac health, diabetes, and others. The end-users include adults, elderly individuals, pregnant women, children, and infants.

The food supplements market research report is one of a series of new reports that provides food supplements market statistics, including the food supplements industry global market size, regional shares, competitors with the food supplements market share, detailed food supplements market segments, market trends, opportunities, and any further data you may need to thrive in the food supplements industry. This food supplements market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The food supplements market consists of sales of nucleotide supplements, fatty acids, protein supplements, antioxidants, and fiber supplements. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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