Sushi Restaurants Global Market Report 2025

The sushi restaurants market size has grown strongly in recent years. It will grow from $8.11 billion in 2024 to $8.73 billion in 2025 at a compound annual growth rate (CAGR) of 7.6%. The growth during the historical period can be credited to the growing global fascination with Japanese cuisine, increased urbanization and a trend toward dining out, the expansion of tourism in Japan, the spread of Asian diaspora communities, and the early embrace of healthy eating practices.

The sushi restaurants market size is expected to see strong growth in the next few years. It will grow to $11.6 billion in 2029 at a compound annual growth rate (CAGR) of 7.4%. The projected growth during the forecast period can be attributed to the rising demand for premium dining experiences, greater health consciousness among consumers, the expansion of food delivery services, increasing interest in plant-based diets, and brand diversification by global chains. Key trends expected in this period include the integration of technology in restaurant operations, the adoption of automation and robotics in sushi preparation, advancements in sustainable packaging, exploration of plant-based seafood alternatives, and continued innovation in sushi fusion and presentation.

The rising global appeal of Japanese cuisine is expected to drive the expansion of the sushi restaurant market in the coming years. Japanese cuisine encompasses the traditional food and culinary practices of Japan, known for its focus on seasonal ingredients, aesthetic presentation, and the balance of flavor and nutrition. Its growing popularity is fueled by globalization and cultural exposure such as the influence of anime, manga, and international tourism which have generated widespread curiosity and appreciation for Japan’s culinary heritage. Sushi restaurants play a pivotal role in preserving authentic cooking methods while introducing diverse regional styles to audiences worldwide. For example, in October 2023, the United States Department of Agriculture reported that Japan’s food service industry achieved a 14.2% increase in total sales in 2022, reaching nearly $237 billion marking the second consecutive year of double-digit growth. Consequently, the surging interest in Japanese cuisine is contributing significantly to the growth of the sushi restaurant sector.

Leading players in the sushi restaurant industry are increasingly adopting brand extension strategies to strengthen their market footprint, appeal to a wider demographic, and build stronger brand loyalty. Brand extension refers to a marketing approach where a company uses the recognition and credibility of an existing brand to introduce new products, services, or restaurant formats in various segments. For example, in May 2024, Food & Life Companies Ltd., a Japan-based firm specializing in food service and restaurant operations, launched its first U.S. sushi izakaya, Sakabayashi Sushi Tavern Back Bay, in Boston. This establishment provides an authentic izakaya dining experience, featuring a menu with around 30 types of sushi, 50 à la carte dishes including sashimi, tempura, and ramen, and approximately 40 beverage options, such as sake and sake-based cocktails designed for American tastes. The 82-seat restaurant combines traditional Japanese izakaya themes with Boston-inspired decor to offer a genuine yet accessible Japanese culinary experience to local patrons.

In February 2024, McWin Capital Partners Limited, a UK-based investment firm focusing on fund management, acquired Sticks 'N' Sushi UK Limited for an undisclosed sum. Through this acquisition, the McWin Food Ecosystem Fund seeks to accelerate the global expansion of Sticks’n’Sushi by utilizing its strategic knowledge, operational capabilities, and industry connections to bolster the brand’s presence in current markets and facilitate entry into new regions all while maintaining its distinctive blend of Japanese and Nordic dining styles. Sticks 'N' Sushi UK Limited is a Denmark-based restaurant and takeaway company known for specializing in sushi and yakitori.

Major players in the sushi restaurants market are Genki Sushi Co. Ltd., RA Sushi Bar Restaurant LLC, Kura Sushi USA Inc., Hamazushi Co. Ltd., Nobu Hospitality LLC, Sushi-Tei Pte Ltd., Sushi Zushi LLC, Sushi Samba, Itacho Sushi, Morimoto Management LLC, Sushi Itto S.A. de C.V., Sakae Sushi, Blue Ribbon Restaurants, Sushi Nakazawa LLC, Akindo Sushiro Co. Ltd., Fuji Sushi Inc., Innovative Dining Group LLC, Pisces Sushi Bistro Inc., Sukiyabashi Jiro Co. Ltd., Wasabi Sushi Bento Limited.

North America was the largest region in the sushi restaurants market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in sushi restaurants report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the sushi restaurants market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Sushi restaurants are eateries that specialize in the preparation and service of sushi a traditional Japanese cuisine typically composed of vinegared rice, seafood, vegetables, and occasionally tropical fruits. These establishments emphasize freshness, aesthetic presentation, and authentic Japanese cooking methods, appealing to a broad spectrum of patrons, from casual guests to gourmet connoisseurs.

The primary types of sushi restaurants are standalone sushi restaurants and conveyor belt sushi restaurants. A standalone sushi restaurant is an independently run establishment that usually offers a traditional dining experience, where customers order sushi directly from a chef or a printed menu. This category includes various formats such as small and medium-sized sushi bars, large restaurants, boutique sushi cafés, and fine dining venues, designed to suit different customer preferences like dine-in, takeaway, and delivery. These restaurants serve multiple purposes, from local and international chain markets to meeting the needs of both residential and commercial clients.

The sushi restaurant market research report is one of a series of new reports that provides sushi restaurant market statistics, including sushi restaurant industry global market size, regional shares, competitors with a sushi restaurant market share, detailed sushi restaurant market segments, market trends and opportunities, and any further data you may need to thrive in the sushi restaurant industry. This sushi restaurant's market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The sushi restaurants market includes revenues earned by entities by providing services such as dine-in service, sushi bar experience, custom sushi orders, special menu services, online ordering, and cooking classes or sushi workshops. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified.)

The revenues for a specified geography are consumption values and are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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