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K-12 Game-based Learning - Global Strategic Business Report

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    Report

  • 383 Pages
  • July 2025
  • Region: Global
  • Global Industry Analysts, Inc
  • ID: 6106680
The global market for K-12 Game-based Learning was estimated at US$12.1 Billion in 2024 and is projected to reach US$52.1 Billion by 2030, growing at a CAGR of 27.5% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions. The report includes the most recent global tariff developments and how they impact the K-12 Game-based Learning market.

Global K-12 Game-based Learning Market - Key Trends & Drivers Summarized

How Is Game-based Learning Transforming Student Engagement and Academic Outcomes in K-12 Classrooms?

Game-based learning is reshaping the way educators deliver content by leveraging interactive mechanics, narrative storytelling, and instant feedback loops to foster deeper engagement and improve retention among students across grade levels. When learners navigate virtual worlds, solve puzzles, and earn digital rewards, they experience a sense of agency and intrinsic motivation that traditional instructional methods often struggle to achieve. Educational games can contextualize complex concepts, transforming abstract mathematical theories or historical events into immersive challenges that demand critical thinking and collaboration. Adaptive algorithms embedded within these platforms adjust difficulty levels in real time, ensuring that each student operates within their optimal zone of proximal development while minimizing frustration and cognitive overload. Teachers who integrate purpose-built games into lesson plans report increased attendance, heightened class participation, and measurable gains on formative assessments. Furthermore, the social dimension of multiplayer titles fosters teamwork, communication skills, and empathy as students strategize together to achieve shared objectives. Metacognitive elements such as progress dashboards and reflective prompts help learners cultivate self-regulated study habits and recognize their own growth, reinforcing positive learning attitudes. By bridging the gap between entertainment and education, game-based learning provides an engaging pathway to mastery that aligns with the digital fluency and curiosity of today's K-12 generation.

Which Technological Advancements and Pedagogical Practices Are Accelerating the Adoption of Game-based Learning?

Rapid developments in artificial intelligence, cloud computing, and mobile hardware are lowering the barriers to entry for game-based learning solutions, empowering educators to deploy sophisticated experiences on devices that students already own or can access through one-to-one initiatives. AI-driven analytics monitor player choices and learning trajectories, enabling real-time adjustment of scaffolding, hints, and reinforcement strategies to meet individual needs. Augmented reality and virtual reality technologies are expanding the scope of experiential learning, allowing students to manipulate three-dimensional molecular structures or explore ancient civilizations without leaving the classroom. Cross-platform engines and low-code development kits enable teachers and students to create custom games aligned to specific learning objectives, democratizing content creation and stimulating community-based innovation. Pedagogical frameworks such as Universal Design for Learning and Bloom's Digital Taxonomy guide the integration of these tools, ensuring accessibility and cognitive rigor. Blended learning models incorporate game sessions alongside teacher-facilitated discussions and project-based extensions, promoting active reflection and knowledge transfer. Curated gaming playlists within learning management systems streamline assignment distribution and progress monitoring, while single sign-on solutions simplify user authentication and data privacy compliance. These technological and pedagogical synergies collectively accelerate adoption by delivering scalable, evidence-based interventions that satisfy academic standards and administrative requirements.

How Do Regional Policies, Cultural Attitudes, and Funding Models Shape the Game-based Learning Ecosystem?

Government initiatives and educational policies exert substantial influence on the uptake of game-based learning across different geographies, creating disparate trajectories in market growth and classroom implementation. In North America, federal and state grants focused on STEM education and digital equity have subsidized school procurement of licensed game platforms, particularly those aligned with Next Generation Science Standards and Common Core curricula. European countries with centralized education ministries, such as Finland and the Netherlands, integrate game-based literacy and numeracy modules into national syllabi, fostering early familiarity and teacher confidence. Meanwhile, in parts of Asia, rapid edtech investment and competitive academic environments drive adoption of supplemental game-based tutoring apps that parents purchase outside of school hours. Cultural perceptions of gaming vary widely: societies that associate digital games with leisure may encounter skepticism about their educational value, necessitating data-driven advocacy and teacher professional development to shift mindsets. Public-private partnerships play a pivotal role in low- and middle-income regions where donor agencies and nongovernmental organizations pilot localized language and numeracy games to reach underserved communities lacking traditional resources. Corporate social responsibility programs from global technology firms often fund pilot projects and research studies, providing hardware, software, and teacher training that catalyze grassroots momentum. These regional dynamics highlight the importance of aligning game content with linguistic, cultural, and curricular contexts while securing sustainable funding streams to ensure equitable access and long-term impact.

What Factors Are Driving the Continued Expansion of the Global K-12 Game-based Learning Market?

Multiple converging forces are propelling the growth of the K-12 game-based learning market, including heightened demand for personalized instruction, the ubiquity of mobile devices, and increasing recognition of social-emotional learning as a core educational outcome. As classrooms diversify in ability, language background, and learning preferences, stakeholders seek adaptive solutions that deliver differentiated experiences without overburdening teachers; game-based platforms meet this need by automating real-time adjustments and generating actionable analytics. The global penetration of smartphones and tablets extends the reach of educational games beyond school walls, enabling anytime, anywhere learning and boosting freemium revenue models. Research demonstrating correlations between game-mediated practice and improved grit, perseverance, and collaboration skills persuades district leaders to invest in licenses and teacher training. The pandemic-induced shift toward remote and hybrid instruction reinforced the importance of engaging, self-directed digital content, accelerating procurement cycles and edtech budget allocations. Venture capital inflows and mergers within the edtech sector are fueling innovation, expanding multilingual offerings, and lowering subscription costs through economies of scale. Lastly, open educational resource movements and grassroots game jams foster a vibrant ecosystem of teacher-made and student-made games, continually refreshing content libraries. Together, these dynamics establish a fertile environment for sustained market expansion, positioning game-based learning as a mainstream pillar of global K-12 education strategies.

Scope Of Study:

The report analyzes the K-12 Game-based Learning market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments: Product Type (Subject-Specific Games, Language Learning Games, Other Product Types); Type (Educational Games, Simulation-based Learning, Social Games, Other Types); School Level (Middle School Level, High School Level, Elementary School Level)

Geographic Regions/Countries: World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Key Insights:

  • Market Growth: Understand the significant growth trajectory of the Subject-Specific Games segment, which is expected to reach US$34.9 Billion by 2030 with a CAGR of a 29.1%. The Language Learning Games segment is also set to grow at 25.4% CAGR over the analysis period.
  • Regional Analysis: Gain insights into the U.S. market, estimated at $3.3 Billion in 2024, and China, forecasted to grow at an impressive 36.3% CAGR to reach $13.1 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.

Why You Should Buy This Report:

  • Detailed Market Analysis: Access a thorough analysis of the Global K-12 Game-based Learning Market, covering all major geographic regions and market segments.
  • Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
  • Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global K-12 Game-based Learning Market.
  • Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.

Key Questions Answered:

  • How is the Global K-12 Game-based Learning Market expected to evolve by 2030?
  • What are the main drivers and restraints affecting the market?
  • Which market segments will grow the most over the forecast period?
  • How will market shares for different regions and segments change by 2030?
  • Who are the leading players in the market, and what are their prospects?

Report Features:

  • Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
  • In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
  • Company Profiles: Coverage of players such as Age of Learning, Inc., Amplify, Arcademics, Banzai Labs Inc. (Banzai), BrainPop and more.
  • Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.

Some of the 47 companies featured in this K-12 Game-based Learning market report include:

  • Age of Learning, Inc.
  • Amplify
  • Arcademics
  • Banzai Labs Inc. (Banzai)
  • BrainPop
  • BYJU`S (Think and Learn Pvt. Ltd.)
  • Classcraft Studios Inc.
  • CodeCombat
  • Duolingo
  • Edmentum, Inc.
  • Filament Games
  • Frieda`s Inc.
  • iCivics Inc.
  • Kahoot! ASA
  • Khan Academy
  • Kuato Studios
  • Legends of Learning
  • Minecraft Education (Microsoft Corp.)
  • Osmo (Tangible Play, Inc.)
  • Prodigy Education
  • Quizizz Inc.
  • SplashLearn

This edition integrates the latest global trade and economic shifts as of June 2025 into comprehensive market analysis. Key updates include:

  • Tariff and Trade Impact: Insights into global tariff negotiations across 180+ countries, with analysis of supply chain turbulence, sourcing disruptions, and geographic realignment. Special focus on 2025 as a pivotal year for trade tensions, including updated perspectives on the Trump-era tariffs.
  • Adjusted Forecasts and Analytics: Revised global and regional market forecasts through 2030, incorporating tariff effects, economic uncertainty, and structural changes in globalization. Includes segmentation by product, technology, type, material, distribution channel, application, and end-use, with historical analysis since 2015.
  • Strategic Market Dynamics: Evaluation of revised market prospects, regional outlooks, and key economic indicators such as population and urbanization trends.
  • Innovation & Technology Trends: Latest developments in product and process innovation, emerging technologies, and key industry drivers shaping the competitive landscape.
  • Competitive Intelligence: Updated global market share estimates for 2025, competitive positioning of major players (Strong/Active/Niche/Trivial), and refined focus on leading global brands and core players.
  • Expert Insight & Commentary: Strategic analysis from economists, trade experts, and domain specialists to contextualize market shifts and identify emerging opportunities.
  • Complimentary Update: Buyers receive a free July 2025 update with finalized tariff impacts, new trade agreement effects, revised projections, and expanded country-level coverage.

Table of Contents

I. METHODOLOGYII. EXECUTIVE SUMMARY
1. MARKET OVERVIEW
  • Influencer Market Insights
  • World Market Trajectories
  • Tariff Impact on Global Supply Chain Patterns
  • K-12 Game-based Learning - Global Key Competitors Percentage Market Share in 2025 (E)
  • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
2. FOCUS ON SELECT PLAYERS
3. MARKET TRENDS & DRIVERS
  • Digital Transformation in Classrooms Throws the Spotlight on Game-Based Learning as a Core Pedagogical Tool
  • Integration of Gamification in Curriculum Design Propels Growth in K-12 Educational Game Solutions
  • Shift Toward Personalized and Adaptive Learning Strengthens Business Case for AI-Powered Learning Games
  • Increased Focus on Student Engagement and Motivation Accelerates Demand for Interactive Game Content
  • Expansion of 1:1 Device Programs in Schools Drives Adoption of Digital Learning Games at Scale
  • Social-Emotional Learning (SEL) Frameworks Generate Demand for Empathy and Role-Play Based Game Modules
  • Rise of Competency-Based and Mastery Learning Models Spurs Use of Challenge-Driven Game Environments
  • Hybrid and Remote Learning Trends Sustain Growth of Cloud-Hosted and App-Based Educational Games
  • Support for Neurodiverse and Special Education Needs Throws the Spotlight on Inclusive Game Design
  • Increasing Role of Assessment-Driven Learning Fuels Use of Gamified Testing and Feedback Mechanisms
  • Cross-Subject Learning Experiences Drive Adoption of Interdisciplinary Educational Games
  • Growing Acceptance of Minecraft, Roblox, and Sandbox Environments as Learning Platforms Generates New Use Cases
  • Cultural and Language Learning Priorities Spur Innovation in Narrative-Driven and Multilingual Game Content
4. GLOBAL MARKET PERSPECTIVE
  • TABLE 1: World K-12 Game-based Learning Market Analysis of Annual Sales in US$ Million for Years 2014 through 2030
  • TABLE 2: World Recent Past, Current & Future Analysis for K-12 Game-based Learning by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • TABLE 3: World Historic Review for K-12 Game-based Learning by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
  • TABLE 4: World 16-Year Perspective for K-12 Game-based Learning by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2014, 2025 & 2030
  • TABLE 5: World Recent Past, Current & Future Analysis for Subject-Specific Games by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • TABLE 6: World Historic Review for Subject-Specific Games by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
  • TABLE 7: World 16-Year Perspective for Subject-Specific Games by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2025 & 2030
  • TABLE 8: World Recent Past, Current & Future Analysis for Language Learning Games by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • TABLE 9: World Historic Review for Language Learning Games by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
  • TABLE 10: World 16-Year Perspective for Language Learning Games by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2025 & 2030
  • TABLE 11: World Recent Past, Current & Future Analysis for Other Product Types by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • TABLE 12: World Historic Review for Other Product Types by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
  • TABLE 13: World 16-Year Perspective for Other Product Types by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2025 & 2030
  • TABLE 14: World Recent Past, Current & Future Analysis for Elementary School Level by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • TABLE 15: World Historic Review for Elementary School Level by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
  • TABLE 16: World 16-Year Perspective for Elementary School Level by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2025 & 2030
  • TABLE 17: World Recent Past, Current & Future Analysis for Middle School Level by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • TABLE 18: World Historic Review for Middle School Level by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
  • TABLE 19: World 16-Year Perspective for Middle School Level by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2025 & 2030
  • TABLE 20: World Recent Past, Current & Future Analysis for High School Level by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • TABLE 21: World Historic Review for High School Level by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
  • TABLE 22: World 16-Year Perspective for High School Level by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2025 & 2030
  • TABLE 23: World Recent Past, Current & Future Analysis for Educational Games by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • TABLE 24: World Historic Review for Educational Games by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
  • TABLE 25: World 16-Year Perspective for Educational Games by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2025 & 2030
  • TABLE 26: World Recent Past, Current & Future Analysis for Simulation-based Learning by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • TABLE 27: World Historic Review for Simulation-based Learning by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
  • TABLE 28: World 16-Year Perspective for Simulation-based Learning by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2025 & 2030
  • TABLE 29: World Recent Past, Current & Future Analysis for Social Games by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • TABLE 30: World Historic Review for Social Games by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
  • TABLE 31: World 16-Year Perspective for Social Games by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2025 & 2030
  • TABLE 32: World Recent Past, Current & Future Analysis for Other Types by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • TABLE 33: World Historic Review for Other Types by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
  • TABLE 34: World 16-Year Perspective for Other Types by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2025 & 2030
III. MARKET ANALYSIS
UNITED STATES
  • K-12 Game-based Learning Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
CANADA
JAPAN
  • K-12 Game-based Learning Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
CHINA
  • K-12 Game-based Learning Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
EUROPE
  • K-12 Game-based Learning Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
FRANCE
  • K-12 Game-based Learning Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
GERMANY
  • K-12 Game-based Learning Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
ITALY
UNITED KINGDOM
  • K-12 Game-based Learning Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
SPAINRUSSIAREST OF EUROPE
ASIA-PACIFIC
  • K-12 Game-based Learning Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
AUSTRALIA
  • K-12 Game-based Learning Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Australia for 2025 (E)
INDIA
  • K-12 Game-based Learning Market Presence - Strong/Active/Niche/Trivial - Key Competitors in India for 2025 (E)
SOUTH KOREAREST OF ASIA-PACIFIC
LATIN AMERICA
  • K-12 Game-based Learning Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Latin America for 2025 (E)
ARGENTINABRAZILMEXICOREST OF LATIN AMERICA
MIDDLE EAST
  • K-12 Game-based Learning Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Middle East for 2025 (E)
IRANISRAELSAUDI ARABIAUNITED ARAB EMIRATESREST OF MIDDLE EAST
AFRICA
  • K-12 Game-based Learning Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Africa for 2025 (E)
IV. COMPETITION

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Age of Learning, Inc.
  • Amplify
  • Arcademics
  • Banzai Labs Inc. (Banzai)
  • BrainPop
  • BYJU`S (Think and Learn Pvt. Ltd.)
  • Classcraft Studios Inc.
  • CodeCombat
  • Duolingo
  • Edmentum, Inc.
  • Filament Games
  • Frieda`s Inc.
  • iCivics Inc.
  • Kahoot! ASA
  • Khan Academy
  • Kuato Studios
  • Legends of Learning
  • Minecraft Education (Microsoft Corp.)
  • Osmo (Tangible Play, Inc.)
  • Prodigy Education
  • Quizizz Inc.
  • SplashLearn

Table Information