United States Swimwear Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2025-2034)

The United States swimwear market size reached around USD 10.13 Billion in 2024. The market is projected to grow at a CAGR of 5.60% between 2025 and 2034 to reach nearly USD 17.47 Billion by 2034. The market growth can be attributed to the increasing demand for women’s swimwear and the introduction of novel body-positive designs. Technological advancements in production processes, coupled with the rising adoption of UV-resistant swimwear, are also spurring the rate of market development.

United States Swimwear Market Growth

In 2023, high-income consumers accounted for 35% of overall travel expenditure on summer vacations. Despite economic challenges, each income group in the United States plans to increase its travel expenditure substantially (6%-13%) from 2023. In 2023, an average American traveller undertook 3.1 trips in the summer, which was a significant growth from 2022. These factors indicate the soaring consumer appeal for summer travel, which is expected to increase the United States swimwear market value in the upcoming years.

Over the forecast period, swimwear trends are expected to be inspired by runway collections, cultural movements, and street-style clothing. This includes retro-inspired silhouettes, high-waisted bottoms, bold patterns and prints, and metallic finishes, apart from minimalist designs featuring neutral colours and clean lines. This is expected to increase the United States swimwear market revenue in the coming years.

The United States accounted for 28% of the world’s overall swimwear imports in 2022. This indicates the burgeoning consumer demand for stylish and sustainable swimwear options that can cater to their unique body type and enhance the pleasure of summer vacations.

Key Trends and Developments

Increasing innovation in swimwear design; a growing shift towards sustainability; the rising emphasis on body positivity; and evolving consumer preferences are the major factors favouring the United States swimwear market growth.

April 2024

YITTY, a California-based company, launched its first swimwear collection, known as “Shaping Swim”, which is designed with nylon spandex and caters to a wide variety of shapes and sizes for women. The new collection is aimed at fostering body positivity among women with their comfortable fits, thereby driving the United States swimwear market expansion.

March 2024

HUE, a leading New York-based tights and clothing design company, announced its decision to enter the swimwear market for women. This is expected to provide customers the option to choose from a wide range of options, from one-pieces to reversible shirts.

December 2023

Third Love, a female-founded lifestyle brand known for its inclusive fittings and sizes, introduced its first swimwear collection featuring Classic Bikini Swim Bottom, Underwired Demi Swim Top, and High-Rise Swim Bottom. This move is designed to address pain points like poor fit, adjustability, lack of support, and nipple coverage of swimwear.

April 2022

Beach Bunny Holdings, LLC. announced the establishment of four new retail stores in Los Angeles, Tampa, Houston, and San Diego. This strategic move is expected to enhance Beach Bunny’s presence across multiple locations and provide a curated shopping experience to customers by offering premium designs and signature styles.

Increasing innovation in swimwear design

Swimwear designing companies are experimenting with innovative materials, design elements, and production techniques. From laser-cut detailing to adjustable straps and reversible styles for enhanced comfort and fit, companies are continuously pushing the boundaries of innovation.

Rising Shift towards sustainability

Major swimwear brands are adopting eco-friendly materials like organic cotton, recycled nylon, and regenerated fibres obtained from sources like derived from sources like discarded fishing nets and ocean plastic. This is leading to the United States swimwear market expansion.

Growing Emphasis on body positivity

Major swimwear designers are recognising the diversity of consumers’ body types and are introducing a new range of clothing and accessories for swimmers. This is reflective of a larger strategic shift towards representation and greater inclusivity of different ethnicities by the clothing industry, thereby leading to the market growth.

Evolving consumer preferences

Athleisure-style swimwear has become exceedingly popular, which is prompting brands to use performance fabrics with functional features like quick-drying properties and UV protection. Such swimwear is mostly preferred for its style and practicality and is a versatile option for consumers seeking both active wear and swim wear.

United States Swimwear Market Trends

Increasing innovation in women’s swimwear

Halterneck swimsuits have emerged as a popular swimwear style for women, as they provide a flattering cut for each body type and are 100% adjustable. Moreover, strapless swimsuits with silicone edging have witnessed widespread adoption, as they can double up as comfortable bras and can be worn with beach jewellery for an elevated aesthetic. Their fabric stretches with prolonged exposure to sun and chlorinated water, which also makes them durable. The United States swimwear market analysis suggests that brown swimsuits have become exceedingly popular among women as they impart a quiet luxurious look and can suit all skin tones. The proliferation of online distribution channels is also leading to increased sales of brown swimsuits, which is leading to the market growth.

Rising sales of athleisure-style swimwear

Athleisure style swimwear is garnering significant consumer appeal, as it blends the aesthetics of leisure fashion with the functionality of athletic clothes. This swimwear is created from durable fabrics and supports movement, which is increasing the United States swimwear market value. It can sometimes include sporty elements like supportive bras, high necklines, and racerbacks. Over the forecast period, the demand for such styles is expected to increase significantly among women.

United States Swimwear Industry Segmentation

The report titled “United States Swimwear Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Breakup by Type

• Women's Swimwear
• Men's Swimwear
• Goggles and Swim Caps

Breakup by Material

• Polyester/ Nylon
• Spandex

Breakup by Distribution Channel

• Offline
• Online

Breakup by Region

• New England
• Mideast
• Great Lakes
• Plains
• Southeast
• Southwest
• Rocky Mountain
• Far West

United States Swimwear Market Share

Based on region, the market is segmented into New England, Mideast, Great Lakes, Plains, Southeast, Southwest, Rocky Mountain, and Far West. The Southeast represented 21.9% of the United States swimwear market share in 2024. Over the forecast period of 2025-2034, the market for swimwear in the Far West is expected to grow at a CAGR of 6.4% due to the rising number of summer travellers on western beaches.

Based on the distribution channel, the market can be categorised into online and offline. The United States swimwear market analysis suggests that online distribution channels are expected to grow at a CAGR of 7.8% during the forecast period of 2025-2034 due to rising internet and smartphone penetration rates. The convenience of home deliveries and the flexibility of digital payments provided by digital platforms are making them exceedingly popular, thereby driving the market growth.

Leading Companies in the United States Swimwear Market

By making substantial investments in production processes, companies are developing swimsuits with advanced features like moisture-wicking fabrics and UV protection. By engaging in sourcing sustainable materials and introducing body-positive designs for women, companies are also attempting to expand their United States swimwear market share in the coming years.

Pentland Group PLC

Pentland Group PLC was founded in 1932 and is headquartered in London, England. It specialises in manufacturing, marketing, and distributing creative swimwear, footwear, and fashionable accessories.

LVMH Moet Hennessy Louis Vuitton

LVMH Moet Hennessy Louis Vuitton was founded in 1987 and is headquartered in Paris, France. It is engaged in producing and marketing luxurious products like perfumes and cosmetics, wines and spirits, apparel, watches and jewellery.

Gap Inc.

Gap Inc. was founded in 1969 and is headquartered in California, United States. It is one of the biggest speciality apparel companies in the US, and recorded sales worth USD 14.9 billion in 2023.

Perry Ellis International, Inc.

Perry Ellis International, Inc. was founded in 1967 and is headquartered in Florida, United States. It is a leading licensor, designer, and distributor of a wide range of high-quality apparel, fragrances, and accessories.

Other players included in the United States swimwear market report are Nike, Inc., Arena S.p.A, Puma SE, Swimwear Anywhere, Inc., Beach Bunny Holdings, LLC, TYR Sport. Inc., and GOTTEX Swimwear Brands Ltd., among others.