United States Bathtub Market Growth Analysis Report - Forecast Trends and Growth Analysis Report (2025-2034)

The United States bathtub market size reached around USD 3.60 Billion in 2024 . The market is projected to grow at a CAGR of 6.10% between 2025 and 2034 to reach nearly USD 6.51 Billion by 2034 .

United States Bathtub Market Growth

In United States, by the year 2030, all individuals from the baby boomer generation will reach the age of 65 or older, and by 2040, it is projected that approximately 78.3 million Americans will belong to this age demographic. In 2022, Florida, Maine,West Virginia, and Vermont recorded the highest percentages of their populations aged 65 and above. Additionally, there were 88,988 individuals aged 100 and older in 2022, which is more than double the figure of 32,194 recorded in 1980, leading to the United States bathtub market expansion.

The growing elderly population is contributing to an increased demand for bathtubs that prioritise safety and accessibility. Walk-in bathtubs featuring low thresholds, grab bars, and non-slip surfaces are becoming vital for older adults who wish to maintain their independence and comfort within their homes. This trend is especially noticeable in developed nations.

The United States, with its advanced wellness markets, abundant natural resources, premier cities, extensive recreational facilities, and a rich tapestry of cultures and heritage across 3.5 million square miles of diverse geography, provides a wide array of options for those interested in wellness, leading to the expansion of United States bathtub market size. The increasing popularity of bathtubs is closely linked to the wellness movement, as consumers are more inclined to seek relaxation and self-care solutions within their homes. Bathtubs designed to emulate spa experiences, equipped with features such as whirlpool jets and chromotherapy, have become increasingly sought after for their therapeutic advantages, promoting stress relief and an indulgent experience.

Key Trends and Developments

The United States bathtub market growth can be attributed to rising home renovation trends, expansion of the wellness sector, and a growing ageing population in the country.

July 2024

Villeroy & Boch reintroduced its entire Architectura bathroom collection. Alongside a significant expansion, this versatile series has also undergone a modern redesign. The Architectura series stands as one of the most extensive complete bathroom collections offered by Villeroy & Boch.

March 2024

Villeroy & Boch, a leading entity in the market successfully acquired all operational companies within the Ideal Standard Group. This acquisition marks the largest transaction of its nature in the history of Villeroy & Boch, leading to the expansion of United States bathtub market size.

January 2020

Jacuzzi Brands finalised a definitive agreement to purchase Leisure Manufacturing Inc., a prominent player in the North American affordable hot tub sector, known for its Dream Maker and Sunrise Spas brands.

Expanding Hospitality Sector

The expansion of the hospitality sector, particularly the rise of resorts, luxury hotels, and spas, is markedly increasing the demand for bathtubs. As travelers increasingly pursue high-end, wellness-oriented experiences, bathtubs have emerged as an essential element in designing opulent bathrooms that provide relaxation and comfort, leading to the United States bathtub market expansion.

Home Renovation Trends

In the United States, there is a notable increase in home renovation projects, particularly in the area of bathroom enhancements, which is significantly boosting the demand for bathtubs. Homeowners are eager to update their interiors, frequently selecting high-end bathtubs to improve comfort, visual appeal, and the overall value of their properties.

Luxury and Wellness Focus

One of the notable trends in the United States bathtub market is the expansion of the wellness sector. The market is witnessing a heightened consumer interest in creating wellness and relaxation environments within the home. Bathtubs equipped with spa-like features, including jets and chromotherapy, are gaining popularity as individuals emphasise self-care and luxury in their living spaces.

Ageing Population

With the ageing demographic in the United States, there is a growing need for bathtubs designed for seniors, such as walk-in models. These options provide enhanced safety and convenience, addressing mobility challenges and enabling older adults to retain their independence at home.

Sustainability and Eco-consciousness.

American consumers are increasingly choosing eco-friendly and water-efficient bathtubs. This trend reflects a broader environmental awareness, prompting manufacturers to innovate sustainable and energy-efficient models that resonate with the contemporary eco-conscious homeowner.

United States Bathtub Market Trends

The market is experiencing significant changes, driven by various emerging trends. A prominent factor is the integration of smart technology, as consumers increasingly prefer bathtubs that offer features such as water jets, bluetooth connectivity, and temperature regulation, creating a spa-like atmosphere within their homes, consequently driving up the United States bathtub market share.

Additionally, freestanding tubs with artistic designs are becoming more sought after, acting as statement pieces in contemporary bathroom renovations. Another notable trend is the growing popularity of deep soaking tubs which cater to the rising demand for profound relaxation experiences.

United States Bathtub Industry Segmentation

The report titled “United States Bathtub Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Breakup by Type

• Freestanding Bathtubs
• Alcove Bathtubs
• Drop-In Bathtubs
• Corner Bathtubs

Breakup by Material

• Acrylic
• Fiberglass
• Porcelain
• Cast Iron
• Others

Breakup by Shape

• Rectangular
• Oval
• Square
• Others

Breakup by End Use

• Residential
• Commercial

Breakup by Region

• New England
• Mideast
• Great Lakes
• Plains
• Southeast
• Southwest
• Rocky Mountain
• Far West

United States Bathtub Market Share

Based on end use, the market is segmented into commercial and residential. The residential segment is projected to dominate the market, representing a CAGR of 6.4%. The increasing residential growth in the United States is driving up the demand for bathtubs, as homeowners place greater emphasis on updating their bathrooms, contributing to the United States bathtub market revenue. Recent housing projects and renovations are placing a premium on bathtubs that incorporate luxury and wellness attributes, transforming bathrooms into private sanctuaries for relaxation.

Leading Companies in the United States Bathtub Market

Major players are emphasising on the production of sustainable and technologically equipped bathtubs to improve United States bathtub market outlook.

Duravit AG

Established in 1817, Duravit AG is based in Hornberg, Germany. The company is a prominent producer of bathroom fixtures, with a specialisation in high-end bathtubs, toilets, and washbasins. Duravit is distinguished by its commitment to innovative design and superior craftsmanship, catering to the needs of modern luxury bathrooms.

Porcelanosa Group

Founded in 1973, Porcelanosa Group operates from its headquarters in Villarreal, Spain. It stands as a worldwide leader in the production of ceramic tiles and products for kitchens and bathrooms, including elegant bathtubs. The organisation is celebrated for its emphasis on avant-garde design and sustainable practices in luxury bathroom offerings, leading to the United States bathtub market development.

Jacuzzi Inc.

Founded in 1915, Jacuzzi Inc. is located in Chino Hills, California, USA. Originally recognised for its advancements in hydrotherapy, the company has evolved into a global authority in hot tubs, luxury bathtubs, and whirlpools, seamlessly integrating wellness and relaxation with contemporary technology and design.

Villeroy & Boch AG

Founded in 1748, Villeroy & Boch AG is headquartered in Mettlach, Germany. The firm is a prestigious manufacturer of ceramic products, including tiles, premium bathtubsand bathroom accessories. It is highly regarded for its ability to merge traditional craftsmanship with modern design across international markets.

Other major player in the market are Kohler Co., TOTO LTD., Lixil Corp (American Standard), Royal Manufacturing, Roca Sanitario S.A.U., and Delta Faucet Company, among others.