Europe Bathtub Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2025-2034)

The Europe bathtub market size reached around USD 4.08 Billion in 2024 . The market is projected to grow at a CAGR of 4.60 % between 2025 and 2034 to reach nearly USD 6.40 Billion by 2034 .

Europe Bathtub Market Growth

Ultra-luxury hotels across Europe are expected to step up their expansion plans, which can drive the demand for luxury bathtubs. By 2028, the existing inventory of hotels in Europe is expected to increase by nearly 49.3%, leading to the development of 4,000 new luxurious hotel rooms. Before 2020, the average industrial growth rate was 2.6%. However, this is expected to increase to over 6% by 2028, driven by increasing footfall of international tourists to view exotic destinations in Spain, the UK, and France. Moreover, the Mandarin Oriental is expected to establish a chain of nine new hotels across the continent, to add to its pre-existing stock of 13 hotels. This is expected to spur the Europe bathtub market revenue.

Furthermore, modern/traditional themed bathrooms are expected to incorporate satin black or matte black on bathtub exteriors to enhance their aesthetic appeal. Light grey and neutral white finishes on bathtub exteriors which accentuate their form are also becoming popular. Oval and rectangular bathtubs with a minimalistic appearance and clean lines have also gained traction. As per Europe bathtub market analysis, the shift towards sustainability has also emerged as a key theme among bathtubs, with manufacturers choosing natural materials like wood (cedar, mahogany, and teak). This has significantly enhanced user comfort and is expected to contribute to the market growth over the forecast period.

Key Trends and Developments

Reviving demand for freestanding bathtubs, integration of voice activated controls in bathtubs, and increasing popularity of premium home wellness products are factors expected to positively shape the Europe bathtub market outlook.

October 2024

Bathroom Brands Group, a UK-based company engaged in producing bathroom solutions acquired Showerwall. This is expected to enhance its surface finishing capabilities, thereby promoting the aesthetic appeal of its bathroom solutions, and contributing to Europe bathtub market expansion.

October 2023

Geberit UK, a leading manufacturer of sanitary ware, partnered with NIKO Bathrooms to expand its market presence in the Republic of Ireland. Under the agreement, NIKO Bathrooms has become the authorised distributor of Geberit’s product portfolio. This is expected to have a favourable impact on market revenue.

May 2023

BC Designs, a bathroom and kitchen design company situated in the UK, launched a compact freestanding bathtub design to cater to the rising demand for stylish sanitary ware. This is expected to contribute to the Europe bathtub market development.

September 2022

KALDEWEI, a family-owned company manufacturing bathroom solutions in Germany launched MEISTERSTÜCK OYO DUO, a freestanding bathtub which combines sustainability and luxury for small bathroom spaces.

Reviving demand for freestanding bathtubs

Freestanding bathtubs went obsolete due to their heavy assortments of pipes and fittings. However, modern freestanding bathtubs are a minimalist addition to space conscious bathroom spaces, enhancing bathroom aesthetics. Thus, the increasing demand for freestanding bathtubs is fuelling the Europe bathtub market growth.

Soaring appeal for Ofuros

Ofuros are Japanese soaking tubs which provide a relaxing bathing experience to users. The traditional Ofuros made from hinoki cypress wood are highly scented, while modern acrylic versions are well-suited for ideally contemplation.

Integration of voice activated controls in bathtubs

The integration of voice assistance technology into bathtubs has substantially elevated the bathing experience for people. It has enabled people to access information, receive updates, and control smart devices while performing their daily routine. Voice activated controls has thus, emerged as a valuable feature of smart bathrooms, thereby driving Europe bathtub market value.

Increasing popularity of premium home wellness products

The increasing demand for luxurious home wellness products has prompted market players to introduce compact ice baths for an elevated self-care experience, leading to development of the market.

Europe Bathtub Market Trends

The soaring appeal for ice baths can be attributed to the increasing consumer awareness regarding its health benefits. Ice baths can substantially reduce swelling in muscle tissues and hence, expedite the recovery process. It can also boost mental resilience and enhance overall mood levels.

Moreover, sleek ice baths made from high end materials and featuring contemporary designs are expected to gain increasing traction in the Europe bathtub market. The integration of precision temperature control features, UV-powered filtration systems, and ergo-dynamic body positioning is expected to enhance user experience of ice baths. In addition, the integration of LED lights and guided breathwork exercises into ice tubs is expected to drive the market expansion.

Europe Bathtub Industry Segmentation

The Expert Market Research report titled “Europe Bathtub Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Market Breakup by Type:

• Freestanding Bathtubs
• Alcove Bathtubs
• Drop-In Bathtubs
• Corner Bathtubs

Market Breakup by Material:

• Acrylic
• Fiberglass
• Porcelain
• Cast Iron
• Others

Market Breakup by Shape:

• Rectangular
• Oval
• Square
• Others

Market Breakup by End Use:

• Residential
• Commercial

Market Breakup by Country:

• Germany
• United Kingdom
• France
• Italy
• Others

Europe Bathtub Market Share

Based on country, the market is segmented into Germany, the United Kingdom, France, and Italy, among others. The United Kingdom is projected to dominate the market, currently representing 15% of the overall market share. Over the forecast period, Germany is expected to grow at a CAGR of 5.1% because of growing consumer focus on practicing self-care and maintaining high levels of hygiene in the country.

Leading Companies in the Europe Bathtub Market

The increasing focus on exploring individual self-care solutions is expected to increase the demand for innovative bathtubs among European consumers. This is prompting major players to develop technologically advanced wellness solutions and gain a larger Europe bathtub market share.

Kohler Co.

Kohler Co. was formed in 1873 and is based in Wisconsin, United States. It is primarily engaged in the production plumbing products, and other smart home and wellness solutions, such as furniture, engines, and generators, among others.

TOTO LTD

TOTO LTD was founded in May 1917 and is headquartered in Kitakyushu, Japan. It is engaged in the production of sanitary wares (including bathtubs, urinals, sinks, toilet basins) and ceramic products.

Villeroy & Boch AG

Villeroy & Boch AG was founded in 1748 and is headquartered in the municipality of Mettlach, Germany. It is primarily involved in the production of ceramics products, apart from bathroom products, kitchen appliances, and dining essentials.

Roca Sanitario S.A.U

Roca Sanitario S.A.U was formed in 1917 and is based in Barcelona, Spain. It is a family-owned company which is involved in producing bathroom solutions.

Other key player included in the Europe bathtub market report are Geberit AG, LAUFEN Bathrooms AG, Duravit AG, Porcelanosa Group, Jacuzzi Inc., and Novellini Spa, among others.

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