Asia Pacific Bathtub Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2025-2034)

The Asia Pacific bathtub market size reached around USD 2.63 Billion in 2024. The market is projected to grow at a CAGR of 5.10% between 2025 and 2034 to reach nearly USD 4.32 Billion by 2034.

Asia Pacific Bathtub Market Growth

In 2021, the total volume of investments in the Asia Pacific hotel industry surpassed the pre-pandemic 5-year average of USD 14.6 billion by reaching USD 14.9 billion due to transaction of 459 deals. This was a year-on-year growth of 42.1%. In Q2 of FY 2022-23, the volume of investments rose to USD 5.0 billion, recording a quarterly growth rate of 5.3%. This indicates that the region’s hospitality industry is recovering from lows of 2020, which is expected to raise the demand for premium and luxury travel experiences. This is expected to prompt hotel chains to invest in premium bathing solutions, such as freestanding bathtubs, thereby increasing Asia Pacific bathtub market value.

Moreover, the integration of intelligent ventilation systems offering precise air quality and temperature control in bathrooms is accelerating the market development. Smart thermostats enable bathroom users to customise their personal heating preferences, which enhances convenience of usage and optimises electricity consumption. The introduction of self-cleaning bathtubs is also expected to witness widespread adoption among health-conscious consumers who prioritise cleanliness and hygiene in personal bathrooms. This is expected to have a favourable impact on Asia Pacific bathtub market revenue.

Key Trends and Developments

Rising demand for intelligent systems for water management, integration of automated lighting setup and voice activated controls; and addition of touchless fixtures in bathtubs are factors influencing the Asia Pacific bathtub market dynamics.

September 2024

Lixil Corp is expected to introduce a new bathing concept “bathtope” in November 2024, which can revolutionise the bathtub industry. This concept focuses on optimising bathroom spaces by creating a flexible fabric bathtub which can be folded after use, thereby giving users an option to use the bathroom shower whenever they want.

July 2024

Guangzhou Monalisa Bathware Co. Ltd. launched a series of new ice bathtubs for fitness enthusiasts, athletes, rehabilitation patients, and white-collar workers. It has precise temperature control features and is sustainably manufactured from eco-friendly materials. Such product launches aids in the Asia Pacific bathtub market development.

August 2023

Freeze Tub, a New Zealand based company producing bathroom solutions, launched an advanced product known as Solo Ice Bath. It features 5 thermostatic PVC layers to ensure a relaxing user experience while its outermost layer has UV protection features. Its size can comfortably accommodate 6’7” people.

June 2023

JOMOO, a leading manufacturer of sanitary ware in China, launched the MX Collection Intelligent Bathroom Space in collaboration with Porsche Design Studio. It comprises of smart sanitary ware solutions that seek to enhance the functionality and aesthetics of simple bathrooms in China. Innovations like these are expected to play a critical role in driving the Asia Pacific bathtub market expansion.

Rising demand for intelligent systems for water management

Smart faucets integrated with touchless controls or motion sensors can enable users to use water judiciously and prevent the spread of germs. Besides, advanced shower systems can incorporate temperature control features and ensure precise adjustment of the volume of water, thereby ensuring a comfortable experience.

Emergence of automated lighting setup

Lighting creates an inviting and comfortable bathing atmosphere, and integration of smart lighting technologies in bathtubs are expected to revolutionise the Asia Pacific bathtub market growth. LED lights can customise brightness levels and enhance bathtub colours, thereby offering a superior bathing experience.

Integration of voice activated controls

Voice activated controls are a critical feature of smart homes, and modern bathrooms are adapting them for enhancing user accessibility and convenience. Voice activated assistants, such as Google Assistant or Amazon's Alexa are seamlessly being integrated into smart bathroom setups, which enables users to adjust the water temperature or play their favourite music easily, thereby enhancing consumer appeal for them.

Fusing of touchless fixtures

As per Asia Pacific bathtub market analysis, increasing consumer awareness regarding health and hygiene has prompted companies to integrate touchless fixtures into modern bathtubs. Touchless faucets, apart from towel and soap dispensers are expected to become a standard norm for many manufacturers as consumers showcase increasing preference for solutions that minimise germs transmission. This is expected to drive the market growth over the forecast period.

Asia Pacific Bathtub Market Trends

Automation can significantly enhance the lighting experience within smart bathrooms. Thus, the integration of smart sensors and timers simulating natural light patterns into bathtubs can promote a comfortable bathing space and drive Asia Pacific bathtub market expansion. Smart mirrors equipped with anti-fog technology and built-in LED lights are also becoming extremely popular as they offer both aesthetic and functional benefits. These mirrors also feature smart touch controls which enable users to adjust optimum lighting levels and access additional features. This has led to the creation of technologically advanced living spaces.

Asia Pacific Bathtub Industry Segmentation

The report titled “Asia Pacific Bathtub Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Freestanding Bathtubs
• Alcove Bathtubs
• Drop-In Bathtubs
• Corner Bathtubs

Market Breakup by Material

• Acrylic
• Fiberglass
• Porcelain
• Cast Iron
• Others

Market Breakup by End Use

• Residential
• Commercial

Market Breakup by Shape

• Rectangular
• Oval
• Square
• Others

Market Breakup by Country

• China
• Japan
• India
• ASEAN
• Australia
• Others

Asia Pacific Bathtub Market Share

Based on country, the market is segmented into China, Japan, India, ASEAN, and Australia, among others. India is projected to dominate the market, currently representing 9% of the overall market share. Over the forecast period, China is expected to grow at a CAGR of 5.8% because of the growth of the hospitality industry in the country.

Leading Companies in the Asia Pacific Bathtub Market

Asia Pacific bathtub market outlook is being favourably influenced by rapid technological advancements in the design of smart homes and wellness solutions. Major players are expanding their portfolio of smart products, which is fuelling market development.

Kohler Co.

Kohler Co. was founded in 1873 and is headquartered in Wisconsin, United States. It is one of the oldest and biggest privately held businesses in the USA. It is engaged in the development of smart home and wellness solutions, including plumbing products, engines, generators, and furniture, among others.

TOTO LTD

TOTO LTD was founded in May 1917 and is headquartered in Kitakyushu, Japan. It is engaged in the production of sanitary wares (including bathtubs, urinals, sinks, toilet basins) and ceramic products.

Villeroy & Boch AG

Villeroy & Boch AG was founded in 1748 and is headquartered in the municipality of Mettlach, Germany. It is primarily involved in the production of ceramics products, apart from high technology bathroom and wellness solutions, kitchen appliances, and lifestyle and dining essentials.

Roca Sanitario S.A.U

Roca Sanitario S.A.U was founded in 1917 and is headquartered in Barcelona, Spain. It is a family-owned company which is engaged in the production of bathroom solutions.

Other players included in the Asia Pacific bathtub market report are Lixil Corp (American Standard), T&W Sanitary Ware Co., Ltd, Arrow Home Group Co.,Ltd., Duravit AG, Porcelanosa Group, Jacuzzi Inc., and Appollo bathtub company, among others.