United Kingdom Snacks Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2025-2034)

The United Kingdom snacks market reached around USD 53.26 Billion in 2024. The market is projected to grow at a CAGR of 3.30% between 2025 and 2034 to reach nearly USD 73.69 Billion by 2034.

United Kingdom Snacks Market Growth

Traditional snacks such as crisps (81%), biscuits/cookies (75%), and chocolates (88%) are extremely popular among UK consumers. The increasing demand for sweet snacks is one of the key market trends, with nearly 64% of consumers seeking fruit-flavoured options in snacks. While sweet snacks are consumed for 6.2 times weekly, savoury snacks remain incredibly popular among 53% of consumers, with average consumption being 5.6 times weekly. As per the United Kingdom snacks market analysis, nearly 51% of consumers chose familiar snacking flavours, which highlights the critical need to balance familiarity with innovation in snacking products.

Moreover, the increasing consumer interest in protein-rich, low-sugar alternatives to conventional snacking products is expected to fuel the market expansion. The better-for-you category of snacking products is expected to witness new launches as every 1 in 4 consumers is shifting towards the consumption of high-protein snacks formulated with less sugar. Also, snacks providing functional benefits are expected to witness a surge in demand, as consumers begin labelling their health claims on product packaging. As per the market analysis, consumer prefer labels which advocate better gut health (31%), higher energy (30%), and sleep support (22%). Snack labels claiming weight loss and better immune health appeal to every 1 of 5 UK consumers, further contributing to market development.

Key Trends and Developments

Soaring demand for savoury snacks; growing appeal for sweet snacks; launch of new flavours; and adoption of innovative branding and marketing strategies are factors driving growth of the United Kingdom snacks market

August 2024

Pip & Nut became the United Kingdom’s first snack brand aspiring to end child labour within the cocoa industry by committing to the Tony’s Open Chain. Its 5 sourcing principles, including paying farmers more, increasing investments in productivity, and relying on 100% traceable cocoa beans to manufacture chocolates and bars is expected to make Pip & Nut a more sustainable brand.

August 2024

Nature Valley, the United Kingdom’s leading cereal bar brand, launched a new range of Soft Baked Muffin Bars in two different flavours, namely, chocolate chip and lemon poppy seed.

January 2024

In response to the increasing consumer preference for brands prioritising animal welfare, OGGS, a UK-based bakery brand producing plant-based snacks, launched Mega Caramel Cupcakes, featuring a new product packaging message “Cruelty Free Cakes.”

January 2023

The UK Tea and Infusions Association reported that samosas and granola bars have become exceedingly popular among tea drinkers aged 18-29 years of age. This is one of the key trends in the United Kingdom snacks market, which indicates increasing consumer inclination for filling snacks.

Soaring demand for savoury snacks

In 2023, over 60% of UK consumers purchased savoury snacks. As per the market analysis, an increasing number of consumers have started consuming low-carb keto crackers (49%), protein crackers (46%), keto crisps (43%), protein popcorn (42%), and protein crisps (36%). This trend is expected to sustain over the forecast period, thereby driving market growth.

Growing appeal for sweet snacks

An increasing number of UK consumers have started using keto-friendly bars (52%), better-for-you muffins (51%), better-for-you brownies (44%), protein bars (39%), weight loss bars (39%), and better-for-you cookies (38%). This is contributing to the United Kingdom snacks market expansion.

Launch of new snack flavours for millennials and Gen Z

Southeast Asian flavours are expected to become increasingly popular among the Gen Z and millennials. In recent years, there has been a notable shift towards the consumption of spicy snacks, which is further expected to increase the infusion of spicy herbs into modern snacks, thereby driving market growth.

Innovative branding and marketing strategies

Major snacking companies in the United Kingdom are working to revolutionise the style and appearance of packaging products which appeal to younger generations of consumers.

United Kingdom Snacks Market Trends

Major snacking companies are focusing on designing retro/minimalist packaging designs for snacking products while incorporating unique functional ingredients such as Solein to enhance the nutritional profile of their products. In collaboration with major F&B brands, companies are marketing their products as more sustainable and functional than its previous versions, which is enhancing their market demand.

United Kingdom Snacks Industry Segmentation

The report titled “United Kingdom Snacks Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Market Breakup by Type:

• Bakery Snacks
• Confectionery Snacks
• Frozen Snacks
• Fruit Snacks
• Others

Market Breakup by Distribution Channel:

• Hypermarkets/Supermarkets
• Convenience Stores
• Online Channels
• Others

Market Breakup by Region:

• England
• Wales
• Northern - Ireland
• Scotland

United Kingdom Snacks Market Share

Based on region, the market is segmented into England, Wales, Northern - Ireland, and Scotland. England is projected to dominate the market, representing 78% of the overall market share. Over the forecast period, England is expected to grow at a CAGR of 10.2% because of increasing consumer disposable incomes and rising appeal for savoury snacking options in the region.

Leading Companies in the United Kingdom Snacks Market

Major private label manufacturers of snacks in the UK are focusing on expanding their digital presence to reach a wider audience. This is expected to have a favourable impact on the United Kingdom snacks market value.

Grupo Bimbo S.A.B. de C.V.

Grupo Bimbo S.A.B. de C.V. is a privately held company which was founded in 1945 and is headquartered in Mexico City, Mexico. It is engaged in manufacturing boxed bread, pastries, cupcakes, and a wide range of confectionery products, apart from savoury snacks.

Tyson Foods, Inc.

Tyson Foods, Inc. was established in 1935 and is headquartered in Arkansas, United States. It is engaged in manufacturing a wide range of protein-rich snacks. Some of its most popular brands include Jimmy Dean Hillshire Farm, Raised & Rooted, and Sara Lee, among others.

The J.M. Smucker Company

The J.M. Smucker Company was established in 1897 and is based in Ohio, United States. It is primarily engaged in producing and marketing various FMCG products, apart from pet food products.

Mars Incorporated, Inc.

Mars Incorporated, Inc., based in Virginia, United States, is a leading manufacturer of snacking products, such as Snickers and Milkybar chocolates, among other pet food products.

Other major market players are Pepsico, Inc., Mondelez International Inc., Kellanova, General Mills, Inc., and Nestle S.A., among others.