United States Potato Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2025-2034)

The United States potato market size reached around USD 5.88 Billion in 2024. The market is projected to grow at a CAGR of 5.90% between 2025 and 2034 to reach nearly USD 10.43 Billion by 2034. This can be attributed to the rising household and commercial applications of potatoes and the growth of online distribution channels of snacking products. Besides, the increasing cultivation of potatoes to meet international demand, apart from rapid technological advancements in production processes, is propelling the market development.

United States Potato Market Summary

Market Size 2024

• USD Billion 5.88

Market Size 2034

• USD Billion 10.43
• CAGR 2025-2034
• 5.90%

CAGR 2025-2034 - Market by Region

• Far West
• 6.7%

CAGR 2025-2034 - Market by Region

• Southwest
• 6.1%

CAGR 2025-2034 - Market by End Use

• Household
• 6.4%

CAGR 2025-2034 - Market by Distribution Channel

• B2C
• 6.3%

Market Share by Region 2024

• Southwest
• 12.1%

United States Potato Market Growth

Around 85.2% of all American households purchase potatoes 11 times annually. Potatoes are the topmost selling fresh vegetable by volume in the United States and account for 21.1% of vegetable sales by pounds. In 2023, potato sales generated a revenue of USD 4.4 billion in the United States.

From June 2023 to July 2024, potato recorded a growth of USD 1.3 billion in sales from the same period in 2018-19. With the anticipated growth of potato purchase frequency in the coming years, the United States potato market value is expected to witness significant growth.

In July- September 2024, retail sales of potatoes recorded a year-on-year growth of 5.4% and reached USD 4.5 billion. Based on market analysis, frozen potatoes saw the highest growth in volume sales (6.6%), followed by chips (6.5%), fresh potatoes (5%). Russet potatoes, which account for 65% of overall fresh potato sales, recorded a growth of 10.6% in sales, followed by yellow potatoes (5.6%), medley (5.1%), fingerling (5.4%), and petite (1.7%).

The United States potato market expansion is being aided by the increasing demand for potato-based snacks among consumers and the rising preference for consumption of home-cooked meals.

Key Trends and Developments

Rising export value of potatoes; evolving dietary trends; expansion of restaurant chains; and potato’s cultural popularity and culinary versatility are the major factors favouring the United States potato market growth.

December 2024

Ahold Delhaize USA announced a Scope 3 pilot program in collaboration with The Campbell’s Company to reduce Scope 3 greenhouse gas (GHG) emissions associated with potato farming. The collaboration also aims to support potato farmers in implementing regenerative farming techniques and creating more resilient agricultural systems.

November 2024

The US government launched a new scheme known as Marketing Assistance for Specialty Crops to enable (potato) farmers to compete effectively with international competitors by giving them USD 2 billion in funding. This is aimed at strengthening potato producers’ capabilities for marketing and researching new methods of potato production.

October 2024

Alsum Farms & Produce Inc. completed the harvest of russet potatoes safely and productively to ensure year-round supply to markets. By continuously maintaining a steady flow of production, the company is expected to contribute towards the stability of the market.

April 2022

Alsum Farms & Produce Inc. launched a new website to enable consumers and traders alike to gain information on their product offerings and insights into its farm-to-fork journey. This transparency and improved access to information are expected to build consumer trust, enhance brand loyalty, and attract a higher number of trade partners, thereby facilitating the United States potato market expansion.

Rising export value of potatoes

The overall value of potato exports by the United States recorded a year-on-year growth of 4.0% to reach USD 2.3 billion in July 2024. Mexico was the largest importer, followed by Canada and Japan. This was bolstered by the establishment of international trade agreements and rising global preference for fresh and processed potato products.

Evolving dietary trends

An increasing number of consumers are adopting vegan diets, which is favourably influencing the United States potato market outlook. Potatoes can easily fit into vegan meal plans, which aligns with evolving consumer preference for meat-free food products. Based on industry reports, over 50% of American consumers prefer consuming potatoes (hash browns and scrambled) for breakfast.

Expansion of restaurant chains

Potatoes and associated dishes are found in nearly 80% of all restaurant menus across the United States. Over the next 4 years, restaurants are expected to increase their potato-based snack offerings by 19% to capitalise on the burgeoning consumer demand for quick, convenient, and flavourful food products. Thus, the thriving foodservice industry is expected to drive the market in the coming years.

Cultural popularity and culinary versatility of potatoes

Potatoes are a culturally popular vegetable in the USA and are considered a staple part of people’s diets. Moreover, they can be used to prepare numerous dishes, which makes them extremely popular among households. Their widespread affordability and ease of preparation make them extremely attractive to all consumer segments, thereby driving the market growth.

United States Potato Market Trends

The US foodservice industry is responsible for 2.5% (USD 684 billion) of the nation's GDP. In 2023, it surpassed sales worth USD 1 trillion for the first time, recording a y-o-y growth of 8.6%. This is expected to favourably shape the United States potato market dynamics as potato-based cuisines are extremely popular among American consumers due to their taste and convenience. This includes sandwiches, French fries, burgers, and other food products.

Across all categories, the value of exported potatoes increased significantly during July 2023- June 2024. This includes fresh potatoes (4.9%), frozen potatoes (4.2%), dehydrated potatoes (2.2%), seeds (19.0%), and chips (2.7%). The value of frozen potato exports increased to USD 1.5 billion, with the topmost markets being Mexico, Japan, and South Korea. Moreover, in July 2024, the value of dehydrated potatoes exported outside increased to USD 263.1 million. This is one of the key United States potato market trends.

United States Potato Industry Segmentation

The report titled “United States Potato Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Breakup by End Use

• Household
• Commercial

Breakup by Distribution Channel

• B2C
• B2B

Breakup by Region

• New England
• Mideast
• Great Lakes
• Plains
• Southeast
• Southwest
• Rocky Mountain
• Far West

United States Potato Market Share

Based on end use, the market is segmented into household and commercial. Over the forecast period of 2025-2034, the household sector is estimated to grow at a CAGR of 6.4% as processed potato products and fresh potatoes are typically staples in American households. The surging demand for convenience foods among households is surging the demand for ready-to-cook potato options, frozen potato products, and pre-packaged mashed potatoes. As per the United States potato market analysis, the commercial sector utilises potatoes for products such as potato-based side dishes, French fries, potato chips, and dehydrated potato flakes, among others.

CAGR 2025-2034 - Market by

• End Use
• Household
• 6.4%
• Commercial

Leading Companies in the United States Potato Market

Major players are adopting sustainable potato farming practices to build consumer confidence regarding product quality. They are also focusing on introducing value-added products like chips and frozen fries to enhance consumer appeal for potato-based snacks and strengthening their existing distribution networks to cater to the growing demand from domestic and international markets. This is expected to bolster the United States potato market revenue in the long run.

Alsum Farms & Produce, Inc.

Alsum Farms & Produce, Inc. was founded in 1973 and is headquartered in Wisconsin, United States. It is a vertically integrated family-owned business that grows, packages, and transports potatoes and onions across the United States.

Arrowhead Potato Company

Arrowhead Potato Company was acquired by Moss Produce LLC in 2007 and operates as a vertically integrated family-business distributing potatoes to local individuals and national food service companies.

Lamb Weston, Inc.

Lamb Weston, Inc. was founded in 1950 and is headquartered in Idaho, United States. It is a leading manufacturer of frozen potato products (including frozen French fries), which are used by restaurants and households. Its manufacturing operations are in the Columbia River Basin, which is one of the world’s most favourable potato growing regions.

Heartland Farms, Inc.

Heartland Farms, Inc. was founded in 1973. It is a fifth-generation family-owned vegetable and potato farm based in Central Wisconsin, United States.

Other players included in the United States potato market report are Cavendish Farms Corporation, Pleasant Valley Potatoes, Inc., and Potandon Produce, among others.