The global free from food market attained a value of USD 93.90 Billion in 2024. The market is further expected to grow in the forecast period of 2025-2034 at a CAGR of 12.80%, to reach USD 313.15 Billion by 2034, driven by rising health consciousness and increasing awareness of food intolerances. Consumers are seeking alternatives to common allergens to manage chronic diseases and autoimmune diseases, fuelling demand for gluten-free, dairy-free, and allergen-free products. The shift towards healthier lifestyles has led to a surge in the availability of these products through e-commerce platforms, making them more accessible than ever. This trend highlights the growing preference for clean-label and functional food options worldwide.
The free-from food market is witnessing significant growth, driven by increasing awareness of lifestyle disorders, inflammation, and the importance of maintaining good gut health. Consumers are becoming more conscious of their dietary choices, leading to a shift towards free-from food products that eliminate common allergens, gluten, dairy, and artificial additives. The growing demand for plant-based alternatives is shaping consumer behaviour, with many turning to these products for both ethical and health reasons. Nutritionists are also recommending free-from food options as part of holistic wellness plans, further fuelling market expansion. With the rise of e-commerce businesses, access to these products has become more convenient, supported by improved distribution channels that reach global consumers efficiently. As more people adopt gluten-free diets and seek clean-label foods, the free-from food market is set to expand further, catering to health-conscious individuals and those managing specific dietary needs or medical conditions. APEDA launched affordable, gluten-free millet products for all age groups at the 2022 AAHAR food fair, including Ready-to-Eat meals like Upma and Biryani. These additive-free, vacuum-processed items supported gut health and addressed lifestyle disorders. APEDA also showcased 33 GI agricultural products, promoting exports through e-commerce businesses and various distribution channels.
Gluten-free products are essential for individuals with coeliac disease or gluten sensitivity, helping prevent digestive discomfort, bloating, and inflammation. In the global free-from food market, these items are increasingly adopted by health-conscious consumers seeking improved gut health and overall wellness. Gluten-free diets also support those with autoimmune conditions, offering a safe and diverse range of foods. Enhanced availability through mainstream and specialist brands boosts accessibility and encourages continued market growth.
Dairy-free foods have become a key segment in the global free-from food market, benefiting consumers with lactose intolerance, milk allergies, or those following vegan diets. These alternatives promote digestive comfort and support heart health by reducing saturated fat intake. With rising interest in plant-based eating, dairy-free products like nut milks, vegan cheeses, and yoghurts offer nutritious, flavourful options. Their growth reflects increasing demand for ethical, sustainable, and health-conscious food choices worldwide.
Convenience stores play a crucial role in the free-from food market by offering quick, accessible options for consumers with dietary restrictions. These stores provide a wide range of on-the-go free-from snacks, such as gluten-free and dairy-free products. With their extended operating hours and strategic locations, convenience stores ensure that customers can easily access health-conscious options, meeting the increasing demand for time-efficient and healthier food alternatives.
Europe remains a leading market for free-from foods, with countries like the UK, Germany, and France showing high demand for gluten-free, dairy-free, and organic alternatives. Rising awareness of food allergies, intolerances, and veganism has shaped consumer preferences. The increasing adoption of plant-based diets, along with stricter food regulations, has further bolstered the market. European consumers are also inclined toward clean-label products and sustainability, prompting many food manufacturers to innovate and cater to the growing demand for allergen-free and healthy options in the region.
In the Asia Pacific region, the free-from food market is expanding rapidly due to changing lifestyles and the rising prevalence of health-conscious consumers. Countries like Japan, China, and India are increasingly adopting gluten-free and dairy-free products, particularly among urban populations. The growing middle class, coupled with awareness of allergies and food sensitivities, has contributed to the surge in demand for these alternatives. In May 2024, Otsuka Pharmaceutical launched its SoyJoy bars in South Korea, promoting healthy snacking. The bars, made from whole soybeans, offer plant-based protein and soy isoflavones in four flavours.
The Latin American market for free-from foods is gradually gaining momentum as more consumers embrace healthier eating habits and become more conscious of food intolerances and allergies. Brazil, Mexico, and Argentina are key players in this market, with increasing demand for gluten-free and dairy-free products. Health trends, such as plant-based diets and the growing interest in functional foods, have further accelerated the market growth. Additionally, the region's vibrant food culture is witnessing innovations in gluten-free and allergen-free versions of traditional dishes, attracting health-conscious consumers.
The Middle East and Africa (MEA) market for free-from foods is experiencing steady growth, particularly driven by urbanisation, a rise in health consciousness, and an increase in food allergies. Countries like the UAE and South Africa are seeing a growing demand for gluten-free, dairy-free, and organic products. Cultural factors, such as the popularity of veganism and plant-based diets, have also influenced the region's market dynamics. In January 2025, Siniora Foods announced plans to build a multi-million-dollar food manufacturing plant in Jeddah, Saudi Arabia. This investment aims to expand their cold-cut and frozen food business locally and globally.
The free-from food market is witnessing significant growth, driven by increasing awareness of lifestyle disorders, inflammation, and the importance of maintaining good gut health. Consumers are becoming more conscious of their dietary choices, leading to a shift towards free-from food products that eliminate common allergens, gluten, dairy, and artificial additives. The growing demand for plant-based alternatives is shaping consumer behaviour, with many turning to these products for both ethical and health reasons. Nutritionists are also recommending free-from food options as part of holistic wellness plans, further fuelling market expansion. With the rise of e-commerce businesses, access to these products has become more convenient, supported by improved distribution channels that reach global consumers efficiently. As more people adopt gluten-free diets and seek clean-label foods, the free-from food market is set to expand further, catering to health-conscious individuals and those managing specific dietary needs or medical conditions. APEDA launched affordable, gluten-free millet products for all age groups at the 2022 AAHAR food fair, including Ready-to-Eat meals like Upma and Biryani. These additive-free, vacuum-processed items supported gut health and addressed lifestyle disorders. APEDA also showcased 33 GI agricultural products, promoting exports through e-commerce businesses and various distribution channels.
Free-from Food Market Trends
The demand for free-from foods is rising, fuelled by growing health consciousness and awareness of lifestyle disorders such as obesity, diabetes, thyroiditis, and cardiovascular complications. Consumers are shifting towards free-from food products that exclude synthetic additives, preservatives, allergens, gluten, lactose, and other triggers linked to food allergies and autoimmune diseases. The increasing adoption of veganism and interest in healthy lifestyles have also driven demand for alternatives like plant-based meat and non-dairy milk. Innovations in plant-based meat continue to cater to ethical and nutritional preferences. The surge in gluten-free diets reflects consumers’ focus on digestive health. Moreover, the rise of e-commerce has made these organic and health-focused choices more accessible than ever. As people prioritise wellness and sustainability, the global free-from market is poised for significant expansion, meeting the needs of a diverse and increasingly health-conscious population seeking clean-label, convenient, and functional foods for long-term wellbeing. UNLIMEAT launched its plant-based Korean meals in 149 GIANT and MARTIN'S stores across the US in July 2024. The product range included Korean BBQ Bulgogi, pulled pork, and frozen kimbap. This debut aimed to meet growing demand for sustainable, healthy food and expanded access to K-vegan options for American consumers.Key Market Segmentation
The global free-from food market has seen remarkable growth, driven by evolving consumer preferences and health-focused trends. Each sub-segment within the market varies by type, end product, and distribution channel, offering a wide range of options to meet diverse dietary needs. Innovations and increasing awareness continue to shape this dynamic and rapidly expanding sector worldwide.- Type Insights
- Dairy-Free
- Gluten-Free
- Lactose-Free
Others
In the global free-from food market, dairy-free products offer vital benefits for individuals with lactose intolerance or dairy allergies. These alternatives support digestive health and reduce inflammation, while also catering to vegan and plant-based diets. Dairy-free options are often lower in saturated fat, appealing to health-conscious consumers. 1.5 Degree launched its plant-based dairy products at the 7th India International Hospitality Expo 2024, showcasing gelato and shakes. The range addressed lactose intolerance, health concerns, and sustainability, promoting vegan, gluten-free, and nutritious alternatives. The initiative marked the brand’s debut in offering innovative, dairy-free products to health-conscious Indian consumers.Gluten-free products are essential for individuals with coeliac disease or gluten sensitivity, helping prevent digestive discomfort, bloating, and inflammation. In the global free-from food market, these items are increasingly adopted by health-conscious consumers seeking improved gut health and overall wellness. Gluten-free diets also support those with autoimmune conditions, offering a safe and diverse range of foods. Enhanced availability through mainstream and specialist brands boosts accessibility and encourages continued market growth.
- End Product Insights
- Dairy-Free Foods
- Bakery and Confectionary
- Beverages
- Baby Food
- Snacks
Others
In the global free-from food market, bakery and confectionery products free from common allergens like gluten, dairy, and nuts offer inclusive options for consumers with dietary restrictions. These products cater to rising health awareness, supporting cleaner labels and lower sugar content. Demand for such treats continues to grow, especially among those seeking indulgent yet guilt-free options. Wildgrain launched a Gluten-Free Box at the 7th India International Hospitality Expo 2024, offering artisanal, plant-based products like sourdough, pasta, and pastries. Their products, made with clean ingredients, reflect their commitment to sustainability and taste.Dairy-free foods have become a key segment in the global free-from food market, benefiting consumers with lactose intolerance, milk allergies, or those following vegan diets. These alternatives promote digestive comfort and support heart health by reducing saturated fat intake. With rising interest in plant-based eating, dairy-free products like nut milks, vegan cheeses, and yoghurts offer nutritious, flavourful options. Their growth reflects increasing demand for ethical, sustainable, and health-conscious food choices worldwide.
Distribution Channel Insights
- Supermarkets and Hypermarkets
- Convenience Stores
- Online Channel
Others
Supermarkets and hypermarkets offer extensive accessibility to free-from food products, providing consumers with a variety of options like gluten-free, dairy-free, and allergen-free foods. These retail giants cater to the growing demand for healthier, specialised food choices, allowing for better product availability, competitive pricing, and convenient in-store experiences. In July 2023, Gluten Free Easy launched its retail line of gluten-free dough products after years of direct-to-consumer sales. The range includes puff pastry, pita, and pizza dough, all certified gluten-free, dairy-free, soy-free, kosher, and vegan.Convenience stores play a crucial role in the free-from food market by offering quick, accessible options for consumers with dietary restrictions. These stores provide a wide range of on-the-go free-from snacks, such as gluten-free and dairy-free products. With their extended operating hours and strategic locations, convenience stores ensure that customers can easily access health-conscious options, meeting the increasing demand for time-efficient and healthier food alternatives.
Regional Insights
- North America
- United States of America
- Canada
- Europe
- United Kingdom
- Germany
- France
- Italy
- Others
- Asia Pacific
- China
- Japan
- India
- ASEAN
- Australia
- Others
- Latin America
- Brazil
- Argentina
- Mexico
- Others
- Middle East and Africa
- Saudi Arabia
- United Arab Emirates
- Nigeria
- South Africa
- Others
Europe remains a leading market for free-from foods, with countries like the UK, Germany, and France showing high demand for gluten-free, dairy-free, and organic alternatives. Rising awareness of food allergies, intolerances, and veganism has shaped consumer preferences. The increasing adoption of plant-based diets, along with stricter food regulations, has further bolstered the market. European consumers are also inclined toward clean-label products and sustainability, prompting many food manufacturers to innovate and cater to the growing demand for allergen-free and healthy options in the region.
In the Asia Pacific region, the free-from food market is expanding rapidly due to changing lifestyles and the rising prevalence of health-conscious consumers. Countries like Japan, China, and India are increasingly adopting gluten-free and dairy-free products, particularly among urban populations. The growing middle class, coupled with awareness of allergies and food sensitivities, has contributed to the surge in demand for these alternatives. In May 2024, Otsuka Pharmaceutical launched its SoyJoy bars in South Korea, promoting healthy snacking. The bars, made from whole soybeans, offer plant-based protein and soy isoflavones in four flavours.
The Latin American market for free-from foods is gradually gaining momentum as more consumers embrace healthier eating habits and become more conscious of food intolerances and allergies. Brazil, Mexico, and Argentina are key players in this market, with increasing demand for gluten-free and dairy-free products. Health trends, such as plant-based diets and the growing interest in functional foods, have further accelerated the market growth. Additionally, the region's vibrant food culture is witnessing innovations in gluten-free and allergen-free versions of traditional dishes, attracting health-conscious consumers.
The Middle East and Africa (MEA) market for free-from foods is experiencing steady growth, particularly driven by urbanisation, a rise in health consciousness, and an increase in food allergies. Countries like the UAE and South Africa are seeing a growing demand for gluten-free, dairy-free, and organic products. Cultural factors, such as the popularity of veganism and plant-based diets, have also influenced the region's market dynamics. In January 2025, Siniora Foods announced plans to build a multi-million-dollar food manufacturing plant in Jeddah, Saudi Arabia. This investment aims to expand their cold-cut and frozen food business locally and globally.
Competitive Landscape
The global free-from food market is highly competitive, with key players such as Nestlé, Danone, and Unilever leading the charge. These companies are expanding their product portfolios to cater to the growing demand for allergen-free, gluten-free, and plant-based foods. Innovation, strategic partnerships, and a focus on sustainability are driving competition, as consumers increasingly seek healthier, allergen-free alternatives, boosting the overall market growth.- Conagra Brands, Inc
- Danone S.A.
- Mondelez International
- General Mills, Inc.
- Campbell Soup Company.
- The Hain Celestial Group
- Unilever Plc
- Chr. Hansen Holding A/S
- Abbott Laboratories
- Beyond Meat, Inc.
- Alpro UK Limited
- Doves Farm Foods Limited
- Dr. Schar AG/SpA
- Ener-G Foods Inc.
- GreenSpace Brands Inc
- Others
- Recent Developments
- In February 2025, Arnott’s launched a new gluten-free Cookies & Cream biscuit, priced at USD 5.50. Fans eagerly anticipated the release, with many praising the brand for expanding gluten-free options. The biscuit joins other popular gluten-free offerings like Tim Tams and Shapes, while Arnott’s discontinued the Choc Ripple Gluten Free due to low sales.
- In January 2025, Galaxy launched its Hazelnut Praline vegan chocolate bar, coinciding with Veganuary. The bar features a praline filling and smooth hazelnut chocolate, making it both vegan and gluten-free. It joins other vegan options in Galaxy's range, which has expanded since 2019. The market for vegan chocolate is expected to grow significantly.
- In January 2025, JULIENNE BRUNO launched the world’s first dairy-free mozzarella pearls, named Mozzafiore Pearls. Made using traditional Italian cheesemaking techniques, the plant-based pearls were crafted from fermented soybeans. They were sold at Whole Foods Market UK for £3.95, marking a significant innovation in vegan cheese alternatives.
- In July 2024, Swees launched the world’s first vegan cheese sticks, made with nutritional yeast, soy protein isolate, and rice protein. These dairy-free snacks, high in B vitamins, were designed to be affordable and innovative, using rice as a key ingredient. Swees targets supermarkets in Thailand, with plans for further expansion.
Table of Contents
1 Executive Summary
2 Market Overview and Stakeholder Insights
3 Economic Summary
4 Country Risk Profiles
5 Global Free From Food Market Analysis
6 North America Free From Food Market Analysis
7 Europe Free From Food Market Analysis
8 Asia Pacific Free From Food Market Analysis
9 Latin America Free From Food Market Analysis
10 Middle East and Africa Free From Food Market Analysis
11 Market Dynamics
12 Competitive Landscape
Companies Mentioned
- Conagra Brands, Inc
- Danone S.A.
- Mondelez International
- General Mills, Inc.
- Campbell Soup Company.
- The Hain Celestial Group
- Unilever Plc
- Chr. Hansen Holding A/S
- Abbott Laboratories
- Beyond Meat, Inc.
- Alpro UK Limited
- Doves Farm Foods Limited
- Dr. Schar AG/SpA
- Ener-G Foods Inc.
- GreenSpace Brands Inc
