Australia Whey Protein Market Report and Forecast 2025-2034

The Australia whey protein market size was approximately USD 42.24 Billion in 2024. The market is assessed to grow at a CAGR of 10.70% between 2025 and 2034, reaching a value of USD 116.73 Billion by 2034.

Key Trends in the Market

Whey protein is a nutrient rich liquid which provides amino acids, vitamins, and minerals. The whey powder is obtained from filtration and drying of whey protein liquid that is formed during the cheese making process. Its consumption controls blood sugar levels and prevents muscle loss.

• Reportedly, Australians are spending less time in the kitchen preparing full-fledged meals because of a combination of social and economic factors like stressful working hours and increased availability of convenience foods. This is expected to directly impact the demand for nutrient rich supplements and food additives like whey protein as they aid in increasing the nutrition intake of individuals and serve as a rich source of protein.
• The easy availability of electrolyte rich beverages for sports players and athletic individuals is supporting the market expansion. Australia is well known for its sporting events in the field of rugby, swimming, and cricket. The electrolytes and minerals that occur naturally in whey protein beverages facilitate rehydration quickly, since athletes lose a lot of water from their body during intensive training sessions, boosting the Australia whey protein market growth.
• Beverage companies in Australia are shifting towards manufacturing naturally healthy drinks which can help in inducing healthy weight loss among individuals. Due to rising obesity in the country and increasing health awareness among the regional population, the consumption of healthy drinks has been gaining significant momentum.
• Whey protein powder can act as a good dietary supplement for vegetarians and consumers who cannot consume animal proteins like egg and meat. This plant-based product serves as a major source of protein and also aids in increasing metabolism and energy levels, bolstering the demand for whey products in Australia.

Market Segmentation

The report titled “Australia Whey Protein Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Market Breakup by Type:

• Whey Protein Isolates (WPI)
• Whey Protein Concentrates (WPC)
• Whey Protein Hydrolysates (WPH)

Market Breakup by Application:

• Sports Nutrition
• Dietary Supplements
• Infant Formula
• Food Additives
• Beverages
• Others

Market Share by Type

As per the Australia whey protein market analysis, whey protein isolates are expected to be the most popular nutritional supplement among the adult and ageing population in Australia. This is because during the refining of whey in food processing plants, manufacturers remove fatty minerals and carbohydrate rich compounds from the farm’s milk mixture which makes it 90% rich in protein density. Its consumption improves immune system responses and relieves inflammatory bowel disease.

The demand for whey protein hydrolysates (WPH) is also expected to gain significant momentum owing to their easily digestible chemical composition. Edible infant food items and medicinal protein formulations are some of the products in which WPH is commonly used.

Australia Whey Protein Market Share by Application

Sports nutrition is expected to be one of the leading application segments in the whey protein market. This is because athletes need whey protein beverages for fastening muscle recovery and restoring muscle strength after training intensively for competitive sporting events. This enables them to maintain their performance across various national and international championships without compromising on their nutritional and dietary requirements. It also helps them in maintaining an active lifestyle upon retirement. The growing influence of professional athletes and fitness influencers is boosting the Australia whey protein market demand.

Competitive Landscape

The comprehensive report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the Australia whey protein market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.

Kerry Group plc

Kerry Group plc was founded in 1985 and is headquartered in Ireland. Its two business segments, “Taste & Nutrition” and “Dairy Ireland” provide tasty solutions for enhancing the nutritional value of food and specialise in the production of processed dairy products like whey protein for consumer use. Its manufacturing plants are present in 147 locations across the world, and they distribute their products across major markets including the USA, Europe, and the Middle and Africa, among others.

Noumi Limited

Noumi Limited was founded in 1984 and is headquartered in Sydney, Australia. Its two business segments “Dairy and Nutrition” and “Plant Based Beverages” provide ultra-high temperature (UHT) processed dairy beverages, performance boosting powders, and food products like soy, oat, and coconut. Some of its most popular brand names include MILKLAB, Vital Strength, and So Natural. It distributes its products both domestically and internationally.

Saputo Inc.

Saputo Inc. was founded in 1992 and is headquartered in Montreal, Canada. It is mainly engaged in the business of manufacturing dairy products like cheese, cream, and processed milk, among others. It has four geographic divisions for production and distribution of products which includes Canada, the USA, Europe, and Australia and Argentina.

Other Australia whey protein market players include Glanbia plc, LACTALIS Ingredients, Royal FrieslandCampina N.V., Fonterra Co-Operative Group Limited, Bioflex Nutrition Pty Ltd., Stillone Investment Group Pty Ltd. (Protein Supplies Australia), and Australian Natural Protein Company, among others.