Social Commerce In Europe

Key Highlights

• Social commerce is the process of selling products and services directly through social media platforms such as Facebook, Pinterest, Instagram, etc. The entire shopping experience right from product discovery, selection and checkout takes place directly on the social media.
• The European social commerce market recorded revenues of $117.63 billion in 2024, representing a compound annual growth rate (CAGR) of 23.5% between 2019 and 2024.
• The apparel segment accounted for the market's largest proportion in 2024, with total revenues of $36.98 billion, equivalent to 31.4% of the market's overall value.
• Europe accounted for a share of 9.8% of the global social commerce market in 2024.

Scope

• Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the social commerce market in Europe
• Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the social commerce market in Europe
• Leading company profiles reveal details of key social commerce market players’ global operations and financial performance
• Add weight to presentations and pitches by understanding the future growth prospects of the Europe social commerce market with five year forecasts by both value and volume

Reasons to Buy

• What was the size of the Europe social commerce market by value in 2024?
• What will be the size of the Europe social commerce market in 2029?
• What factors are affecting the strength of competition in the Europe social commerce market?
• How has the market performed over the last five years?
• Who are the top competitors in Europe's social commerce market?