Whole Grain Foods Global Market Report 2025

The whole grain foods market size has grown strongly in recent years. It will grow from $38.15 billion in 2024 to $40.8 billion in 2025 at a compound annual growth rate (CAGR) of 6.9%. The growth in the historic period can be attributed to rising health consciousness, increasing prevalence of chronic diseases, growing knowledge of dietary guidelines, rising demand for sustainable and natural foods and increasing popularity of plant-based diets.

The whole grain foods market size is expected to see strong growth in the next few years. It will grow to " $53.77 billion in 2029 at a compound annual growth rate (CAGR) of 7.1%. The growth in the forecast period can be attributed to a growing focus on fiber-rich diets, increasing demand for natural and minimally processed foods, rising environmental and sustainability concerns, growing popularity of ancient grains and growing consumer preference for bakery products. Major trends in the forecast period include developing clean-label formulations, integration into ready-to-eat formats, grain fermentation innovations, technology in precision farming and developing plant-based whole grain meals.

The forecast of 7.1% growth over the next five years reflects a modest reduction of 0.3% from the previous estimate for this market.This reduction is primarily due to the impact of tariffs between the US and other countries. This is likely to directly affect the US by increasing prices for healthy staples, as tariffs on quinoa and ancient grains from Bolivia and Peru could reduce affordability for health-conscious consumers.The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The growing consumer preference for bakery products is expected to drive the expansion of the whole grain foods market. Bakery products, which include items such as bread, cakes, pastries, cookies, and other baked goods, are made from dough or batter and are typically baked. The increasing consumer preference for bakery items stems from the rising demand for convenience, ready-to-eat snacks, and healthier, innovative options. Whole grain foods enhance bakery products by providing added nutritional value and rich, hearty flavors, making them especially attractive to health-conscious consumers. They improve the texture and fiber content of products, contributing to balanced diets while still maintaining great taste. For example, in December 2023, the Bureau of Labor Statistics, a US-based government agency, reported that the average annual food expenditure on cereals and bakery products rose from $672 in 2021 to $712 in 2022. This growing preference for bakery products is fueling the growth of the whole grain foods market.

Leading companies in the whole grain foods market are focusing on developing innovative products, such as whole grain bread rolls, to meet the needs of health-conscious consumers and broaden their product offerings. Whole grain bread rolls are made from whole or multi-grain flour and provide a healthier, fiber-rich alternative to traditional white bread. For example, in November 2024, Flowers Foods, a US-based bakery and cake company, launched Organic Rock ‘N’ Rolls. These soft, hearty rolls are made with organic ingredients, including whole wheat, barley, oats, and flax seeds, and provide 12 grams of whole grains per serving. These rolls are versatile for use in snacks, meals, or sliders and are available in 12-count packages.

In April 2024, Bridor, a subsidiary of Groupe Le Duff, a France-based foodservice company, acquired Pandriks Holding B.V. for an undisclosed amount. With this acquisition, Bridor aims to strengthen its presence in key European markets, especially the Netherlands and Germany, expand its production capacity, and enhance its product offerings in organic and artisanal breads. Pandriks Holding B.V., a Netherlands-based bakery company, specializes in producing 100% natural and organic sourdough bread, many of which are made with whole grains.

Whole grain foods are products made from grains that retain all three essential parts of the grain kernel the bran, germ, and endosperm in their natural proportions. These foods are rich in fiber, vitamins, and minerals, providing more nutritional benefits compared to refined grains. Whole grain foods promote overall health and are linked to reduced risks of heart disease, diabetes, and obesity. Their primary purpose is to offer nutritious, minimally processed options that support long-term wellness.

The main types of whole grain foods include whole grain cereals, whole grain bread, whole grain snacks, whole grain pasta, and other product types. Whole grain cereals are foods made from grains that include all three parts of the grain kernel bran, germ, and endosperm maintaining their natural proportions. These products are available in both conventional and organic forms. Primary sources of whole grains include maize, wheat, brown rice, oats, rye, barley, quinoa, multi-grain blends, and other grains. Whole grain foods are distributed through various channels, such as supermarkets and hypermarkets, convenience stores, online retailers, specialty stores, and other outlets. The primary consumers of these foods include health-conscious individuals, fitness enthusiasts, families with children, food lovers, home cooks, and those with dietary restrictions.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid implementation of U.S. tariffs and the resulting trade tensions in spring 2025 are having a notable impact on the food and beverage sector. Rising costs for imported ingredients such as olive oil, cheese, and tropical fruits are pressuring food manufacturers to either reformulate their products or absorb reduced profit margins. Beverage producers are similarly affected, with tariffs on aluminum cans driving up packaging costs. Meanwhile, retaliatory tariffs on U.S. agricultural exports like soybeans and pork are disrupting farm-to-processor supply chains. In response, companies are adjusting recipes, increasing local sourcing, and using commodity hedging strategies to manage price volatility.

The whole grain foods market research report is one of a series of new reports that provides whole grain foods market statistics, including the whole grain foods industry global market size, regional shares, competitors with the whole grain foods market share, detailed whole grain foods market segments, market trends, and opportunities, and any further data you may need to thrive in the whole grain foods industry. This whole grain foods market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

Major players in the whole grain foods market are Cargill Incorporated, Nestlé S.A., PepsiCo Inc., Viterra Limited, The Kraft Heinz Company, Associated British Foods, General Mills Inc., Kellogg Company, Conagra Brands Inc., Campbell Soup Company, Post Holdings Inc, Barilla G. e R. Fratelli S.p.A., The Hain Celestial Group Inc, Warburtons Limited, Nature's Path Foods Inc., Bob's Red Mill Natural Foods Inc., Grain Millers, Hometown Food Company, Silver Hills Bakery, Bluebird Grain Farms.

North America was the largest region in the whole grain foods market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in whole grain foods report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the whole grain foods market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The whole grain foods market consists of sales of oatmeal, popcorn, granola bars, and crackers. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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