Whole Grain Foods Market Report 2026

The whole grain foods market size has grown strongly in recent years. It will grow from $40.8 billion in 2025 to $43.74 billion in 2026 at a compound annual growth rate (CAGR) of 7.2%. The growth in the historic period can be attributed to increasing awareness of dietary fiber benefits, growth of preventive health nutrition trends, expansion of supermarket private label foods, rising demand for healthier carbohydrate alternatives, improvements in whole grain processing techniques.

The whole grain foods market size is expected to see strong growth in the next few years. It will grow to $57.5 billion in 2030 at a compound annual growth rate (CAGR) of 7.1%. The growth in the forecast period can be attributed to increasing demand for heart-healthy foods, rising adoption of balanced diets, expansion of plant-based food consumption, growing focus on gut health nutrition, increasing innovation in whole grain food formulations. Major trends in the forecast period include rising consumer preference for whole and minimally processed foods, product innovation in whole grain snacks and ready meals, expansion of organic whole grain offerings, increased fortification of whole grain products, growth of clean-label food positioning.

The growing consumer preference for bakery products is expected to drive growth in the whole grain foods market going forward. Bakery products, including bread, cakes, pastries, cookies, and other baked goods, are rising in popularity due to demand for convenient, ready-to-eat snacks and innovative, health-conscious options. Whole grain foods enhance bakery items by adding nutritional value, fiber, and hearty flavors, appealing to health-conscious consumers while improving texture and supporting balanced diets. For instance, in July 2025, according to Agriculture and Agri‑Food Canada, retail sales of baked goods in the United States reached US$ 86.6 billion in 2023, with projections to grow to US$ 97.7 billion by 2026. Therefore, the increasing consumer preference for bakery products is fueling the whole grain foods market.

Leading companies in the whole grain foods market are focusing on developing innovative products, such as whole grain bread rolls, to meet the needs of health-conscious consumers and broaden their product offerings. Whole grain bread rolls are made from whole or multi-grain flour and provide a healthier, fiber-rich alternative to traditional white bread. For example, in November 2024, Flowers Foods, a US-based bakery and cake company, launched Organic Rock ‘N’ Rolls. These soft, hearty rolls are made with organic ingredients, including whole wheat, barley, oats, and flax seeds, and provide 12 grams of whole grains per serving. These rolls are versatile for use in snacks, meals, or sliders and are available in 12-count packages.

In April 2024, Bridor, a subsidiary of Groupe Le Duff, a France-based foodservice company, acquired Pandriks Holding B.V. for an undisclosed amount. With this acquisition, Bridor aims to strengthen its presence in key European markets, especially the Netherlands and Germany, expand its production capacity, and enhance its product offerings in organic and artisanal breads. Pandriks Holding B.V., a Netherlands-based bakery company, specializes in producing 100% natural and organic sourdough bread, many of which are made with whole grains.

Major companies operating in the whole grain foods market are Cargill Incorporated, Nestlé S.A., PepsiCo Inc., Viterra Limited, The Kraft Heinz Company, ​Associated British Foods, General Mills Inc., Kellogg Company, Conagra Brands Inc., Campbell Soup Company, Post Holdings Inc, Barilla G. e R. Fratelli S.p.A., The Hain Celestial Group Inc, Warburtons Limited, Nature's Path Foods Inc., Bob's Red Mill Natural Foods Inc., Grain Millers, Hometown Food Company, Silver Hills Bakery, Bluebird Grain Farms.

North America was the largest region in the whole grain foods market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the whole grain foods market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the whole grain foods market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The whole grain foods market consists of sales of oatmeal, popcorn, granola bars, and crackers. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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