Card Personalization Services Market Report 2026

The card personalization services market size has grown strongly in recent years. It will grow from $3.79 billion in 2025 to $4.1 billion in 2026 at a compound annual growth rate (CAGR) of 8.2%. The growth in the historic period can be attributed to expansion of banking and payment card issuance, growth of government id programs, rising adoption of access control cards, increased use of magnetic stripe and chip cards, demand for personalized customer identification.

The card personalization services market size is expected to see strong growth in the next few years. It will grow to $5.54 billion in 2030 at a compound annual growth rate (CAGR) of 7.8%. The growth in the forecast period can be attributed to increasing shift toward digital-first banking cards, rising adoption of biometric authentication, growth in contactless payment ecosystems, increasing regulatory compliance requirements, expansion of personalization outsourcing services. Major trends in the forecast period include increasing demand for secure card encoding services, rising adoption of contactless and chip personalization, growing use of biometric and photo-based cards, expansion of high-volume card issuance operations, enhanced focus on fraud prevention and compliance.

The rising demand for contactless payment solutions is expected to drive the growth of the card personalization services market in the future. Contactless payment solutions enable secure and rapid transactions without physical contact, typically utilizing radio frequency identification or near field communication through cards, smartphones, or wearable devices. This demand is growing due to the increasing need for faster, safer, and more convenient transactions that improve customer experience and minimize physical contact. Card personalization services support contactless payment solutions by securely embedding user-specific data and contactless technologies into payment cards, facilitating fast, secure, and convenient transactions. For example, according to the European Central Bank in July 2024, contactless card payments in Germany increased by 16% during the second half of 2023, reaching 23.2 billion compared to the same period in 2022. Hence, the rising demand for contactless payment solutions is fueling the expansion of the card personalization services market.

Leading companies in the card personalization services market are focusing on innovation by developing artificial intelligence-powered card design platforms to speed up issuance and improve customer personalization. These AI-powered platforms use algorithms to automate and customize payment card designs based on user preferences and issuer requirements. For instance, in July 2025, Mastercard Inc., a US-based credit card company, introduced an AI card design studio - an advanced platform that simplifies and personalizes the card design process for issuers such as banks. This platform enables users to upload logos and product details, utilize AI-assisted tools to quickly generate multiple brand-compliant design options, customize them as needed, and instantly download the final versions. This solution drastically shortens go-to-market timelines by reducing the design phase from weeks to minutes, while offering greater creative flexibility, ensuring brand consistency, and paving the way for future personalization by consumers and small businesses.

In November 2024, HID Global, a US-based manufacturing company, acquired IXLA for an undisclosed amount. Through this acquisition, HID Global aims to expand its card and passport personalization portfolio and strengthen its presence across European markets and emerging economies, enhancing its ability to serve government and financial institution clients. IXLA S.r.l. is an Italy-based manufacturing company that specializes in card personalization services, providing secure and customized solutions for identity and payment applications.

Major companies operating in the card personalization services market are Thales Group S.A., Zebra Technologies Corporation, IDEMIA Group SAS, Mühlbauer Group GmbH, CPI Card Group Inc., Valid Soluções S.A., AUSTRIACARD AG, In-Solutions Global Ltd. (ISG), MagTek Inc., Evolis S.A., Perfect Plastic Printing Corporation, Matica Technologies AG, Atlantic Zeiser GmbH, CPS Cards LLC, ProCard Co. Ltd., Watchdata Technologies Ltd., X Infotech SIA, Quipu GmbH, SwiftColor Inc., Samoon Information Technology Co. Ltd.

North America was the largest region in the card personalization services market in 2025. The regions covered in the card personalization services market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the card personalization services market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The card personalization services market includes revenues earned by entities through biometric data integration, data management and secure hosting, on-demand personalization kiosks or solutions, analytics and reporting services, and fulfillment and packaging services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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