Card Personalization Services Market Report 2025

The card personalization services market size has grown strongly in recent years. It will grow from $3.5 billion in 2024 to $3.79 billion in 2025 at a compound annual growth rate (CAGR) of 8.2%. The growth during the historic period can be attributed to the rising demand for secure payment solutions, increased usage of banking and financial cards, a growing need for identity verification in government initiatives, expansion in the telecom sector, and the wider adoption of loyalty programs in retail.

The card personalization services market size is expected to see strong growth in the next few years. It will grow to $5.14 billion in 2029 at a compound annual growth rate (CAGR) of 7.9%. The growth in the forecast period is driven by the increasing demand for contactless payment options, the expansion of smart cities and digital governance, heightened focus on biometric card security, greater use of personalization in transportation cards, and broader adoption of smart healthcare cards. Key trends expected in the forecast period include advancements in card printing technologies, innovations in biometric card authentication, research and development in contactless chip technologies, incorporation of enhanced security features, and progress in the use of eco-friendly card materials.

The rising demand for contactless payment solutions is expected to drive the growth of the card personalization services market in the future. Contactless payment solutions enable secure and rapid transactions without physical contact, typically utilizing radio frequency identification or near field communication through cards, smartphones, or wearable devices. This demand is growing due to the increasing need for faster, safer, and more convenient transactions that improve customer experience and minimize physical contact. Card personalization services support contactless payment solutions by securely embedding user-specific data and contactless technologies into payment cards, facilitating fast, secure, and convenient transactions. For example, according to the European Central Bank in July 2024, contactless card payments in Germany increased by 16% during the second half of 2023, reaching 23.2 billion compared to the same period in 2022. Hence, the rising demand for contactless payment solutions is fueling the expansion of the card personalization services market.

Leading companies in the card personalization services market are focusing on innovation by developing artificial intelligence-powered card design platforms to speed up issuance and improve customer personalization. These AI-powered platforms use algorithms to automate and customize payment card designs based on user preferences and issuer requirements. For instance, in July 2025, Mastercard Inc., a US-based credit card company, introduced an AI card design studio - an advanced platform that simplifies and personalizes the card design process for issuers such as banks. This platform enables users to upload logos and product details, utilize AI-assisted tools to quickly generate multiple brand-compliant design options, customize them as needed, and instantly download the final versions. This solution drastically shortens go-to-market timelines by reducing the design phase from weeks to minutes, while offering greater creative flexibility, ensuring brand consistency, and paving the way for future personalization by consumers and small businesses.

In April 2022, Mastercard Inc. acquired Dynamic Yield Ltd., a US-based company specializing in AI-driven personalization technology, for an undisclosed sum. Through this acquisition, Mastercard aims to enhance its consumer engagement and loyalty services by leveraging advanced AI personalization to provide highly tailored customer experiences across multiple channels and industries. Dynamic Yield Ltd. offers personalization services specifically designed for card issuers through its product called Personalization Breeze.

Major players in the card personalization services market are Thales Group S.A., Zebra Technologies Corporation, IDEMIA Group SAS, Mühlbauer Group GmbH, CPI Card Group Inc., Valid Soluções S.A., AUSTRIACARD AG, In-Solutions Global Ltd. (ISG), MagTek Inc., Evolis S.A., Perfect Plastic Printing Corporation, Matica Technologies AG, Atlantic Zeiser GmbH, CPS Cards LLC, ProCard Co. Ltd., Watchdata Technologies Ltd., X Infotech SIA, Quipu GmbH, SwiftColor Inc., and Samoon Information Technology Co. Ltd.

North America was the largest region in the card personalization services market in 2024. The regions covered in card personalization services report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the card personalization services market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s recommendations and conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the financial sector, particularly in investment strategies and risk management. Heightened tariffs have fueled market volatility, prompting cautious behavior among institutional investors and increasing demand for hedging instruments. Banks and asset managers are facing higher costs associated with cross-border transactions, as tariffs disrupt global supply chains and dampen corporate earnings, key drivers of equity market performance. Insurance companies, meanwhile, are grappling with increased claims risks tied to supply chain disruptions and trade-related business losses. Additionally, reduced consumer spending and weakened export demand are constraining credit growth and investment appetite. The sector must now prioritize diversification, digital transformation, and robust scenario planning to navigate the heightened economic uncertainty and protect profitability.

Card personalization services involve customizing payment, identification, or access cards with specific user details such as names, account numbers, photographs, barcodes, or biometric data. These services improve card functionality, security, and the overall user experience by tailoring each card to its designated individual or purpose.

The primary types of card personalization services include embossing, encoding, printing, and other related methods. Embossing is the technique of creating raised or recessed designs on surfaces, commonly used to enhance the look or tactile feel of materials such as paper, plastic, or metal. Personalization can be offered through various approaches such as dynamic, contextual, behavioral, demographic, and preference-based personalization. These services apply to numerous card categories, including financial cards, identification and access cards, healthcare cards, transportation cards, and retail and loyalty cards. They utilize advanced technologies such as artificial intelligence and machine learning, big data analytics, cloud computing, API integrations, as well as augmented and virtual reality. These services cater to a diverse range of end-users, including sectors such as banking, financial services, insurance (BFSI), government, retail, healthcare, and others.

The card personalization services market research report is one of a series of new reports that provides card personalization services market statistics, including card personalization services industry global market size, regional shares, competitors with a card personalization services market share, detailed card personalization services market segments, market trends and opportunities, and any further data you may need to thrive in the card personalization services industry. This card personalization services market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The card personalization services market includes revenues earned by entities through biometric data integration, data management and secure hosting, on-demand personalization kiosks or solutions, analytics and reporting services, and fulfillment and packaging services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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