Europe Point of Sale Materials (PoSM) Market Report and Forecast 2025-2034

The Europe point of sale materials (PoSM) market size attained a value of USD 10.35 Billion in 2024. The market is expected to grow at a CAGR of 4.80% between 2025 and 2034, reaching almost USD 16.54 Billion by 2034.

Extensive Applications to Aid the Market Growth of Point of Sale Materials (PoSM) in Europe

The market growth of point of sale materials (PoSM) in Europe is being driven by the rising demand for posters, LED displays, and stickers, and others, from various industries like FMGC, food and beverage, retail, pharmaceutical, among others. The pharmaceutical sector is predicted to witness robust growth due to COVID-19 pandemic which has led to heightened demand for medical services within the region as the cases of COVID-19 are rising. The prevalence of established suppliers within the region is also aiding the market growth. Further, these suppliers are taking steps to widen their service portfolio to offer an extensive range of services, thus, fueling the market growth over the forecast period.

Point of Sale Materials (PoSM): Market Segmentation

Point of sale materials (PoSM), variously known as point of purchase materials or POPM, is the advertising materials used to convey product information to the consumers at the point of sale. Many types of point of sale materials are available in the market, which companies use for advertising various campaigns.

On the basis of type, the market is divided into:

• Posters
• Danglers
• Standees
• Bunting
• LED Displays
• Stickers
• Others

Based on industry, the industry can be segmented into:

• FMGC
• Food and Beverage
• Retail
• Pharmaceutical
• Others

The regional markets for the product include:

• United Kingdom
• Germany
• France
• Italy

Prevalent Trend of Online POP Management Software to Aid the Market Growth of Point of Sale Materials (PoSM) in Europe

The point-of-sale materials market in Europe is highly mature, which could be attributed to the established global suppliers within the region. The market is further driven by the prevalent trend of online POP management software in Europe. Gradually, this technology is being adopted by the suppliers for streamlining the many processes involved in the promotional activities for the sale products. Further, the market is expected to be driven by the emerging adoption of digital POP displays, which is further boosted by the COVID-19 outbreak. As a result of the pandemic outbreak, majority of the suppliers are expected to increasingly adopt electronic label displays, digital signage, etc. over the forecast period so as to inhibit the contact and spread of the virus.

Key Industry Players in the Europe Point of Sale Materials (PoSM) Market

The report gives a detailed analysis of the following key players in the Europe point of sale materials (PoSM) market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

• HH Global
• RTC
• Drukkerij VAN AS B.V.
• Logrus LLC
• UK Point of Sale Group Limited
• Others

The comprehensive report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.