The Weight Management market dominated the LAMEA Precision Nutrition Market by Application in 2024, and is expected to continue to be a dominant market till 2032; thereby, achieving a market value of USD 577.4 million by 2032. The Disease Management market is showcasing a CAGR of 17.2% during 2025-2032. Additionally, the General Health & Wellness market would register a CAGR of 18.1% during 2025-2032. The Brazil and UAE led the LAMEA Precision Nutrition Market by Country with a market share of 19.1% and 11.2% in 2024.
The LAMEA precision nutrition market is growing thanks to the coming together of public health programs, the use of biosensors, and digital health infrastructure. Latin America's focus on food standards, labeling, and lowering sugar has made it possible for personalized nutrition tools to be developed. Brazil's ANVISA and digital health strategies also support clinician-led pilots that use CGM and connected apps. In the Middle East, Gulf countries combine nutrition with their national health and economic goals. They use CGMs to help people with diabetes and test the benefits of "food as medicine." The dual problems of undernutrition and obesity in Africa are pushing ministries, donors, and urban clinics to combine culturally appropriate diets with inexpensive biomarker tools. These factors are helping precision nutrition move from being used by a small group of people to being used by more institutions, such as hospitals, insurers, pharmacies, and employers.
The market is changing because of three main trends: the clinicalization of nutrition, personalization based on policy, and platformization. Biomarker-informed diets are moving out of health niches. For example, Gulf hospitals and insurers, Brazilian doctors, and African nurse-led programs are using sensor data to help people choose what to eat. Policy doesn't just help; it also drives demand. For example, Latin America's labeling laws, the Gulf's food security strategies, and Africa's maternal-child programs all create a need for personalized tools. Delivery is becoming more and more omnichannel. Personalized coaching and food advice are available through hospital portals, insurer apps, pharmacies, retailers, and even WhatsApp. This ecosystem approach is shown in the competition, where global OEMs dominate devices but services are still fragmented and localized. Those who work with regulators, show results, adapt to different cultural diets, and fit in easily with trusted healthcare and retail channels will win.
Technology Outlook
Based on Technology, the market is segmented into Genomics, Metabolomics, Proteomics, Transcriptomics, and Other Technology. Among various South Africa Precision Nutrition Market by Technology; The Genomics market achieved a market size of USD $24.2 Million in 2024 and is expected to grow at a CAGR of 16.9 % during the forecast period. The Transcriptomics market is predicted to experience a CAGR of 18.9% throughout the forecast period from (2025 - 2032).Application Outlook
Based on Application, the market is segmented into Weight Management, Disease Management, General Health & Wellness, and Sports Nutrition. The Weight Management market segment dominated the Brazil Precision Nutrition Market by Application is expected to grow at a CAGR of 14.1 % during the forecast period thereby continuing its dominance until 2032. Also, The General Health & Wellness market is anticipated to grow as a CAGR of 16.1 % during the forecast period during 2025-2032.Country Outlook
Brazil has become a regional center for precision nutrition thanks to ANVISA's strict labeling rules, public health campaigns, and new front-of-pack rules that make people more aware of sugar, salt, and fat. These policies support personalized nutrition programs that help people change their diets while keeping cultural staples like rice, beans, and cassava. More and more people are using continuous glucose monitoring for diabetes care and wellness, as well as personalized diet platforms from universities and startups. Pharmacies and supermarkets are getting into personalized supplements and loyalty-based nutrition services, while hospitals and digital health innovators are working together to add biomarker monitoring to dietary advice. There is a lot of competition, with global companies like Abbott's FreeStyle Libre going up against local startups that tailor their products to Brazilian culture. Brazil is the best place in Latin America for precision nutrition because it has a large middle class, a well-developed food industry, and a strong academic ecosystem.List of Key Companies Profiled
- Viome Life Sciences, Inc.
- ZOE Limited
- Lifenome Inc.
- Precision Nutrition Inc.
- Prenetics Global Limited
- Decodify Me LLC (SelfDecode)
- 23ANDME HOLDING CO.
- Genesis Healthcare Co.
- AMILI Pte Ltd
- Xcode Life
Market Report Segmentation
By Technology
- Genomics
- Metabolomics
- Proteomics
- Transcriptomics
- Other Technology
By End Use
- Healthcare Providers
- Direct-to-Consumers
- Dietary Supplement Manufacturers
- Fitness & Wellness Companies
- Research Institutes
- Other End Use
By Service Type
- Personalized Plans & Subscription Services
- Genomics & Multi-Omics Analysis Services
- Digital Platforms & Solutions
- Consultation Services
- Institutional & Wellness Programs
By Application
- Weight Management
- Disease Management
- General Health & Wellness
- Sports Nutrition
By Country
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Companies Mentioned
- Viome Life Sciences, Inc.
- ZOE Limited
- Lifenome Inc.
- Precision Nutrition Inc.
- Prenetics Global Limited
- Decodify Me LLC (SelfDecode)
- 23ANDME HOLDING CO.
- Genesis Healthcare Co.
- AMILI Pte Ltd
- Xcode Life