The Global Precision Nutrition Market size is expected to reach USD 18.94 billion by 2032, rising at a market growth of 15.9% CAGR during the forecast period.
The precision nutrition market has expanded recently, backed by the convergence of digital health, advanced nutrition science, and biotechnology. The government support, by way of initiatives such as Europe’s Food 2030 and the US Nutrition for Precision Health program, is also surging in expansion. Further, advancements in AI-based analytics, microbiome research, and metabolomics have widened customization beyond genetics, allowing personalized dietary insights. The approval of over-the-counter continuous glucose monitors by the FDA enabled consumers to access real-time biomarker data. Also, corporations like DSM-Firmenich, Danone, and Nestle Health Science are integrating AI, diagnostics, and nutrition solutions into platforms. Data protection and privacy regulations such as US health data rules, and GDPR have bolstered the necessity of consumer transparency and trust in this rapidly growing industries.
The precision nutrition market is supported by trends like the integration of precision nutrition in the healthcare sector through initiatives like “Food as Medicine”, the mainstreaming of wearables and biosensors, and AI-based customization at scale. Big organizations are leading in the market through clinical credibility, and medical device manufacturers such as Dexcom and Abbott are providing a technological backbone by real-time monitoring. Further, digital startups like Viome and ZOE are offering metabolomic and microbiome-based subscription models in the precision nutrition market. Key market players are forming partnerships, consumer engagement, healthcare integration, and combining scientific validation with the aim of building scalability and trust. Further, the adoption of precision nutrition as a part of preventive care by healthcare providers as well as insurers has further shifted the market from a wellness trend to a pillar for the healthcare industry.
The Asia Pacific and LAMEA precision nutrition market is anticipated to grow at a high rate in the upcoming years. Regional expansion is supported by increasing healthcare advancements and rising cases of chronic diseases. Further, the presence of a wide population, rapid acceptance of digital health platforms, and increasing demand for functional foods Is leading to the market expansion. Also, market players and governments are highly investing in microbiome and genomics research, thereby offering positive opportunities for scalable, technology-based precision nutrition solutions. Furthermore, LAMEA is also predicted to procure a promising market share in the precision nutrition market. This is due to the acceptance of precision nutrition supported by the increasing healthcare modernization in the Middle East and the rising emphasis on nutrition-driven interventions in chronic diseases in Latin America.
Key Highlights:
- The North America market dominated Global Precision Nutrition Market in 2024, accounting for a 39.00% revenue share in 2024.
- The U.S. market is projected to maintain its leadership in North America, reaching a market size of USD 5.46 billion by 2032.
- Among the various Technology, the Genomics segment dominated the global market, contributing a revenue share of 30.49% in 2024.
- In terms of End Use, Healthcare Providers segment are expected to lead the global market, with a projected revenue share of 25.30% by 2032.
- The Personalized Plans & Subscription Services segment emerged as the leading Service Type in 2024, capturing a 29.42% revenue share, and is projected to retain its dominance during the forecast period.
- The Weight Management market in Application is poised to grow at the market in 2032 with a market size of USD 5.96 billion and is projected to maintain its dominant position throughout the forecast period.
The precision nutrition market has expanded recently, backed by the convergence of digital health, advanced nutrition science, and biotechnology. The government support, by way of initiatives such as Europe’s Food 2030 and the US Nutrition for Precision Health program, is also surging in expansion. Further, advancements in AI-based analytics, microbiome research, and metabolomics have widened customization beyond genetics, allowing personalized dietary insights. The approval of over-the-counter continuous glucose monitors by the FDA enabled consumers to access real-time biomarker data. Also, corporations like DSM-Firmenich, Danone, and Nestle Health Science are integrating AI, diagnostics, and nutrition solutions into platforms. Data protection and privacy regulations such as US health data rules, and GDPR have bolstered the necessity of consumer transparency and trust in this rapidly growing industries.
The precision nutrition market is supported by trends like the integration of precision nutrition in the healthcare sector through initiatives like “Food as Medicine”, the mainstreaming of wearables and biosensors, and AI-based customization at scale. Big organizations are leading in the market through clinical credibility, and medical device manufacturers such as Dexcom and Abbott are providing a technological backbone by real-time monitoring. Further, digital startups like Viome and ZOE are offering metabolomic and microbiome-based subscription models in the precision nutrition market. Key market players are forming partnerships, consumer engagement, healthcare integration, and combining scientific validation with the aim of building scalability and trust. Further, the adoption of precision nutrition as a part of preventive care by healthcare providers as well as insurers has further shifted the market from a wellness trend to a pillar for the healthcare industry.
COVID-19 Impact Analysis
The COVID-19 pandemic hurt the precision nutrition market by breaking down global supply chains, which led to shortages of raw materials and delays in production. People started spending less on high-end personalized nutrition products and more on necessities like food and healthcare. Research and development also took a hit because clinical trials and pilot projects were put on hold because of limited access and healthcare resources being redirected. These problems slowed down new ideas, cut down on sales, and put a lot of small and medium-sized businesses in financial trouble, with some leaving the market. The pandemic caused the precision nutrition sector to slow down its growth for a short time. Thus, the COVID-19 pandemic had a negative impact on the market.Driving and Restraining Factors
Drivers
- Advancements in Genomics, Multi-Omics, and Data Science
- Growing Consumer Awareness and Demand for Personalized Health
- Technological Integration of Wearables and Digital Health Platforms
- Policy Support and the “Food as Medicine” Movement
Restraints
- High Costs and Limited Accessibility
- Data Privacy, Security, and Regulatory Challenges
- Scientific Validation and Lack of Standardization
Opportunities
- Integration of Precision Nutrition into Preventive Healthcare and Insurance Systems
- Expansion into Emerging Economies and Underserved Populations
- Transformation of the Food Industry Through Sustainable and Personalized Diets
Challenges
- Building Large, Diverse, and Representative Datasets
- Consumer Engagement and Long-Term Adherence
- Integration Across Fragmented Industries
Service Type Outlook
Based on Service Type, the market is segmented into Personalized Plans & Subscription Services, Genomics & Multi-Omics Analysis Services, Digital Platforms & Solutions, Consultation Services, and Institutional & Wellness Programs. The genomics & multi-omics analysis services segment recorded 23% revenue share in the precision nutrition market in 2024. By analyzing genetic, metabolic, and microbiome data, these services enable highly precise dietary and lifestyle recommendations. Adoption is expanding among consumers interested in proactive health management, as well as among healthcare providers who use these insights to support treatment strategies.End Use Outlook
Based on End Use, the market is segmented into Healthcare Providers, Direct-to-Consumers, Dietary Supplement Manufacturers, Fitness & Wellness Companies, Research Institutes, and Other End Use. The direct-to-consumers segment garnered 25% revenue share in the market in 2024. Mobile apps, at-home testing kits, subscription-based diet plans, and wearable technology have made personalized nutrition more accessible to the average consumer. Individuals are increasingly seeking control over their own health and wellness, and direct-to-consumer offerings allow them to tailor nutrition strategies based on unique needs and preferences without clinical intervention.
Regional Outlook
Region-wise, the precision nutrition market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America segment recorded 39% revenue share in the precision nutrition market in 2024. The precision nutrition market is expected to capture a noticeable share in the North America and Europe region. This is supported by the high spending in the healthcare sector, growing adoption of digital health systems, and favourable attitude of government towards precision nutrition. Initiatives like NIH’s Nutrition for Precision Health Program and approval of over-the-counter biosensors by the FDA in the US has supported the regional expansion. Moreover, Europe’s demand for precision nutrition is also accelerating owing to strict regulations like GDPR building consumer trust, thereby offering clinically validated and privacy-complaint nutrition solutions. The region focuses on public health as well as sustainability, promoting customized diet plans as a chronic disease prevention guide, which leads to increased acceptance of precision nutrition.The Asia Pacific and LAMEA precision nutrition market is anticipated to grow at a high rate in the upcoming years. Regional expansion is supported by increasing healthcare advancements and rising cases of chronic diseases. Further, the presence of a wide population, rapid acceptance of digital health platforms, and increasing demand for functional foods Is leading to the market expansion. Also, market players and governments are highly investing in microbiome and genomics research, thereby offering positive opportunities for scalable, technology-based precision nutrition solutions. Furthermore, LAMEA is also predicted to procure a promising market share in the precision nutrition market. This is due to the acceptance of precision nutrition supported by the increasing healthcare modernization in the Middle East and the rising emphasis on nutrition-driven interventions in chronic diseases in Latin America.
List of Key Companies Profiled
- Viome Life Sciences, Inc.
- ZOE Limited
- Lifenome Inc.
- Precision Nutrition Inc.
- Prenetics Global Limited
- Decodify Me LLC (SelfDecode)
- 23ANDME HOLDING CO.
- Genesis Healthcare Co.
- AMILI Pte Ltd
- Xcode Life
Market Report Segmentation
By Technology
- Genomics
- Metabolomics
- Proteomics
- Transcriptomics
- Other Technology
By End Use
- Healthcare Providers
- Direct-to-Consumers
- Dietary Supplement Manufacturers
- Fitness & Wellness Companies
- Research Institutes
- Other End Use
By Service Type
- Personalized Plans & Subscription Services
- Genomics & Multi-Omics Analysis Services
- Digital Platforms & Solutions
- Consultation Services
- Institutional & Wellness Programs
By Application
- Weight Management
- Disease Management
- General Health & Wellness
- Sports Nutrition
By Geography
- North America
- US
- Canada
- Mexico
- Rest of North America
- Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
- LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 8. Value Chain Analysis of Precision Nutrition Market
Chapter 10. Global Precision Nutrition Market by Technology
Chapter 11. Global Precision Nutrition Market by End Use
Chapter 12. Global Precision Nutrition Market by Service Type
Chapter 13. Global Precision Nutrition Market by Application
Chapter 14. Global Precision Nutrition Market by Region
Chapter 15. Company Profiles
Companies Mentioned
- Viome Life Sciences, Inc.
- ZOE Limited
- Lifenome Inc.
- Precision Nutrition Inc.
- Prenetics Global Limited
- Decodify Me LLC (SelfDecode)
- 23ANDME HOLDING CO.
- Genesis Healthcare Co.
- AMILI Pte Ltd
- Xcode Life
