The analyst Black Friday Intentions 2025 report forms part of the Retail Occasions series, and offers a comprehensive overview consumer intentions for Black Friday 2025, analysing the market, the major players, the main trends and consumer attitudes.
The proportion of UK consumers who stated that they intend to buy something during the Black Friday promotional event rose again in 2025, which could result in an even more impressive Black Friday event in the UK this year. Much of this uplift in purchase intention is expected to come from affluent shoppers (AB and C1 consumers) and younger age groups.
The proportion of UK consumers who stated that they intend to buy something during the Black Friday promotional event rose again in 2025, which could result in an even more impressive Black Friday event in the UK this year. Much of this uplift in purchase intention is expected to come from affluent shoppers (AB and C1 consumers) and younger age groups.
Scope
- Electrical & technology purchases are front of mind for consumers ahead of Black Friday
- Health & beauty and entertainment & leisure are expected to experience the biggest uplift in 2025 compared to 2024.
- Tesco could be a notable winner; its Black Friday deals, coupled with Clubcard prices, make it a destination for shoppers and translating these deals across its marketplace platform will be crucial.
Reasons to Buy
- Use our in-depth consumer insight to understand which retail categories consumers are planning to purchase during the Black Friday period
- Identify the key retailers that consumers state are their first port of call when shopping for Black Friday this year
- Identify the channels consumers intend to use for their Black Friday shopping, and what drives this choice
Table of Contents
- BLACK FRIDAY
- Buying dynamics
- Channels
- Impact on timing
- Reasons for not shopping instore for Black Friday
- Reasons for not participating in Black Friday
- Retailer appeal
- Spending dynamics
- Opinions on Black Friday
- AI tools & Black Friday
- Methodology
- Technical details: consumer survey work
- Black Friday intended retail shopper penetration, 2025
- Black Friday intended retail shopper penetration, 2024
- Black Friday retail shopper intended and actual penetration, 2020, 2021, 2022, 2023, 2024 & 2025e
- Black Friday intended retail shopper penetration by generation and which sectors they plan to purchase, 2025
- Categories consumers intend to purchase during the Black Friday promotional period, 2022, 2023, 2024 & 2025
- Categories consumers intend to purchase during the Black Friday promotional period, by gender, 2025
- Channels consumers intend to use for Black Friday purchases, 2025
- Categories consumers intend to purchase during the Black Friday promotional period, by age, 2025
- Impact of Black Friday promotional period on timing of purchase, 2022, 2023, 2024 & 2025
- Why consumers do not plan to shop instore during the Black Friday promotional period, 2022, 2023, 2024 & 2025
- Why consumers are not planning to make a purchase during Black Friday, 2022, 2023, 2024 & 2025
- Top 10 retailers that will be the first port of call for consumers this Black Friday, 2022, 2023, 2024 & 2025
- How much consumers plan to spend during Black Friday, 2025
- Whether consumers intend to spend more, the same, or less during Black Friday compared to the previous year, 2022, 2023, 2024 & 2025
- How much consumers plan to spend during Black Friday, by gender, 2025
- How much consumers plan to spend during Black Friday, by age, 2025
- Agreement and disagreement with statements about Black Friday, 2025
- Agreement and disagreement with statement “The Black Friday promotional period will be an important shopping event for me this year”, by social grade, 2025
- Agreement and disagreement with statement “I find the exclusive deals offered on Cyber Monday to be more appealing than those on Black Friday”, by generation, 2025
- Agreement and disagreement with statement “I plan to take advantage of Cyber Monday sales to find better deals on items I missed during Black Friday”, by age, 2025
- Views on using AI tools for Black Friday when shopping online, 2025
- Views on using AI tools for Black Friday when shopping instore, 2025
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Amazon
- Argos
- ASDA
- Asket
- Boots
- Currys
- JD Sports
- John Lewis & Partners
- Lucy & Yak
- Me+Em
- Next
- Sainsbury's
- Tesco
