Tokenized Health Loyalty Programs Market Report 2025

The tokenized health loyalty programs market size has grown exponentially in recent years. It will grow from $1.22 billion in 2024 to $1.49 billion in 2025 at a compound annual growth rate (CAGR) of 22.4%. Growth in the historic period was driven by rising adoption of wearable health devices, increasing reliance on electronic health records, growing use of blockchain in early healthcare pilots, higher consumer awareness of digital rewards, and expanding healthcare provider partnerships within loyalty ecosystems.

The tokenized health loyalty programs market size is expected to see exponential growth in the next few years. It will grow to $3.31 billion in 2029 at a compound annual growth rate (CAGR) of 22.1%. Growth in the forecast period is expected to result from greater adoption of smart contracts for automated reward distribution, increasing integration with metaverse health platforms, stronger focus on sustainability-driven loyalty models, rising use of personalized genomics in loyalty incentives, and growing convergence of wellness, fitness, and healthcare tokenized ecosystems. Primary trends anticipated for the forecast period include advancements in decentralized identity verification for secure patient rewards, enhanced token interoperability across multi-chain ecosystems, development of wellness-focused non-fungible token-based loyalty assets, innovations in gamified preventive health engagement models, and progress in AI-driven dynamic reward optimization.

The growing trend of digital transformation is expected to drive the expansion of the tokenized health loyalty programs market. Digital transformation involves integrating digital technologies across all aspects of a business to improve operations, enhance customer experiences, and create value. This shift is largely driven by the demand for better customer experiences, with businesses adopting digital tools such as AI, cloud computing, and analytics to deliver faster, more personalized, and convenient services that boost customer satisfaction and loyalty. The shift toward digital transformation also fuels the growth of tokenized health loyalty programs by enabling healthcare providers to manage rewards securely and transparently in real time, enhancing patient engagement and building trust in digital health services. For example, a 2023 report from the Central Digital and Data Office revealed that the UK government’s digital transformation efforts saved over $1.17 billion (£1 billion) in 2022 by eliminating paper-based processes. By 2025, a competitive digital remuneration framework could save $122.12 million (£101 million) annually, reducing attrition and reliance on expensive labor. This increasing digital shift is driving the demand for tokenized health loyalty programs.

The rise of the Internet of Things (IoT) is also contributing to the growth of the tokenized health loyalty programs market. IoT refers to a network of connected devices that gather, exchange, and act on data through the internet. The demand for real-time, data-driven decision-making is driving the integration of IoT in various industries, including healthcare. IoT devices, which continuously collect personalized health data, are helping to push the demand for tokenized health loyalty programs, as they enable secure tracking of patient data and offer tokens as rewards for healthier behaviors and better patient engagement. For example, a report by Ericsson in November 2022 highlighted that broadband IoT (4G/5G), which connects most cellular IoT devices, reached 1.3 billion connections in 2022, and it is expected that by 2028, nearly 60% of cellular IoT connections will be broadband IoT connections, with 4G leading the way. The integration of IoT in healthcare is thus playing a key role in boosting the tokenized health loyalty programs market.

In August 2025, JennyCo, a U.S.-based company focused on AI-driven health empowerment, partnered with Approved Medical Solutions (AMS) to reward healthy behaviors and support addiction recovery through health tokens ($JCO). This collaboration aims to leverage token-based incentives to encourage healthy habits, support sobriety, and empower individuals to take charge of their mental and physical health. AMS, a U.S.-based provider of practitioner-exclusive healthcare products and services, is joining forces with JennyCo to drive this initiative forward.

Major players in the tokenized health loyalty programs market are TELUS Health, Health Hero, Calo, Vitality Group Inc., Brave Software, Wellable Inc., Sweatco Ltd., Solve.Care Inc., Sprout at Work, IncentFit Corp., VitaDAO, StepN, qiibee, Lympo, Genopets, Actifit Inc., Ocean Protocol, Streamr, Loyyal Corp., Dotmoovs, and IOTA.

North America was the largest region in the tokenized health loyalty programs market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in tokenized health loyalty programs report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the tokenized health loyalty programs market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The fast surge in U.S. tariffs and the trade tensions that followed in spring 2025 are heavily affecting the medical equipment sector, particularly for imported imaging machine components, surgical-grade stainless steel, and plastic disposables. Hospitals and clinics resist price hikes, pressuring manufacturers’ margins. Regulatory hurdles compound the problem, as tariff-related supplier changes often require re-certification of devices, delaying time-to-market. Companies are mitigating risks by dual-sourcing critical parts, expanding domestic production of commoditized items, and accelerating R&D in cost-efficient materials.

Tokenized health loyalty programs are blockchain-enabled digital reward systems designed to enhance patient engagement and encourage healthier behaviors. By utilizing secure and transparent tokens, these programs provide tamper-proof tracking of rewards and benefits across patients, providers, and payers. They improve treatment adherence, foster trust within the healthcare ecosystem, and create long-term value by promoting consistent participation in health and wellness initiatives.

The primary components of tokenized health loyalty programs include platforms and services. Platforms are digital or physical environments that enable interactions, transactions, or the development and delivery of products, services, or applications between users, businesses, or devices. Key technologies include blockchain, smart contracts, and tokenization platforms. Applications include patient engagement, wellness programs, prescription management, insurance claims, and others. Primary end users include hospitals and clinics, pharmacies, insurance providers, wellness centers, and other stakeholders.

The tokenized health loyalty programs market research report is one of a series of new reports that provides tokenized health loyalty programs market statistics, including the tokenized health loyalty programs industry global market size, regional shares, competitors with the tokenized health loyalty programs market share, detailed tokenized health loyalty programs market segments, market trends, and opportunities, and any further data you may need to thrive in the tokenized health loyalty programs industry. This tokenized health loyalty programs market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The tokenized health loyalty programs market consists of revenues earned by entities by providing services such as customer support, reward management, data analytics, compliance monitoring, program consulting, marketing, and communications. The market value includes the value of related rewards, benefits, or services sold by the service provider or included within the programme offering. The tokenized health loyalty programmes market also includes sales of loyalty cards, wearable fitness trackers, mobile health devices, smart pill dispensers, health monitoring gadgets, and wellness kits. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values and are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

This product will be delivered within 3-5 business days.