Creator Loyalty Programs Global Market Report 2025

The creator loyalty programs market size has grown rapidly in recent years. It will grow from $1.65 billion in 2024 to $1.98 billion in 2025 at a compound annual growth rate (CAGR) of 20.4%. The growth in the historic period can be attributed to increasing social media usage, rising digital audience engagement, growing adoption of influencer marketing, expansion of online creator communities, greater accessibility of content creation tools, increasing brand collaborations with creators, and rising consumer preference for personalized experiences.

The creator loyalty programs market size is expected to see rapid growth in the next few years. It will grow to $4.13 billion in 2029 at a compound annual growth rate (CAGR) of 20.1%. The growth in the forecast period can be attributed to growing interest in content creation, increasing integration of blockchain-based reward systems, rising demand for creator monetization models, expansion of direct-to-fan engagement platforms, and increasing focus on community-driven economies. Key trends in the forecast period include technological advancements in loyalty platforms, innovations in reward personalization, developments in blockchain-enabled loyalty systems, research and development in artificial intelligence (AI)-driven engagement tools, and integration of augmented reality experiences.

The growing influence of social media is expected to propel the growth of the creator loyalty programs market going forward. Social media refers to digital platforms and applications that enable users to create, share, and interact with content and each other in real time. Its increasing impact stems from the ability to quickly share visual trends and styles, influencing consumer behavior. Social media platforms support creator loyalty programs by providing wide-reaching channels for content distribution and audience engagement. They enhance creator visibility and interaction through likes, shares, and comments, improving rewards, recognition, and long-term loyalty. For instance, in January 2024, according to We Are Social Ltd., a UK-based media company, social media usage rose to 1.5% in 2024, compared to 0.9% in 2023. Therefore, the growing influence of social media is driving the growth of the creator loyalty programs market.

Key companies operating in the creator loyalty programs market are focusing on developing advanced features, such as gifting tools, to boost engagement, enhance monetization, and reduce barriers for new supporter acquisition. Gifting tools allow users to purchase and gift a creator's subscription to another person, effectively recruiting new patrons on the creator's behalf. For instance, in June 2024, Patreon Inc., a US-based membership platform for content creators, launched a gifting feature that enables existing patrons to cover the cost of a membership for a friend, automatically sending the recipient a link to claim their subscription. It is part of a suite of new tools designed to help creators grow their audience and revenue by leveraging their existing fanbase to attract new supporters.

In October 2023, Patreon Inc., a US-based membership platform for creators, acquired Moment Inc. for an undisclosed amount. Through this acquisition, Patreon aims to expand its offerings to include Moment’s creator-focused affiliate and loyalty programs, enabling creators on Patreon to access additional monetization tools, earn commissions through product referrals, and strengthen long-term engagement with their audiences. Moment Inc. is a US-based technology company that operates a creator-focused affiliate and loyalty program.

Major players in the creator loyalty programs market are Patreon Inc., Capillary Technologies International Pte. Ltd., Growave Pte. Ltd., Chingari App Pvt. Ltd., Talon.One GmbH, Ko-fi, StreamElements Ltd., LoyaltyLion Ltd, Smile.io Inc., POAP Inc., Fourthwall Inc., PassKit Limited, Voucherify S.A., SuperWorld Inc., Fanbase App Inc., Crowdly Inc., FanCircles Ltd, Roll Inc., Coinvise Labs Inc., and Open Loyalty sp. z o.o.

North America was the largest region in the creator loyalty programs market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in creator loyalty programs report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the creator loyalty programs market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the media sector, particularly in content production, broadcasting, and digital distribution. Higher duties on imported audiovisual equipment, editing software, and broadcast technology have increased production and operational costs for media companies. Film and television studios face added expenses for sourcing foreign-made cameras, lighting systems, and post-production tools, while news and broadcasting agencies are contending with inflated costs for transmission equipment and satellite services. Moreover, retaliatory tariffs in international markets are restricting the export of U.S.-produced media content, limiting global revenue potential. In response, media organizations are turning to domestic suppliers, expanding digital platforms, and investing in AI-driven content creation to streamline operations and preserve competitiveness in a volatile global trade environment.

The creator loyalty programs market research report is one of a series of new reports that provides creator loyalty programs market statistics, including creator loyalty programs industry global market size, regional shares, competitors with a creator loyalty programs market share, detailed creator loyalty programs market segments, market trends and opportunities, and any further data you may need to thrive in the creator loyalty programs industry. This creator loyalty programs market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industr.

Creator loyalty programs are structured initiatives by platforms or brands designed to reward content creators for consistent engagement, high-quality content, and audience growth. These programs incentivize creators to stay active, produce valuable content, and foster long-term loyalty, thereby strengthening the platform’s ecosystem and enhancing user engagement.

The key program types of creator loyalty programs are points-based, tiered, subscription-based, hybrid, and others. Points-based programs are loyalty schemes in which fans earn numerical credits for predefined actions that accumulate and can be redeemed for rewards under transparent rules. These programs are applied across various platform contexts, including social media, video sharing, blogging, and others, and are used in multiple applications such as content monetization, audience engagement, brand collaboration, and more. They serve a range of end-users, including individual creators, agencies, brands, and others.

The creator loyalty programs market includes revenues earned by entities through program strategy and design, platform setup and configuration, reward management, data analytics, customer relationship management, and marketing automation. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

This product will be delivered within 3-5 business days.