Digital Health Tracking Apps Market Report 2025

The digital health tracking apps market size has grown rapidly in recent years. It will grow from $24.27 billion in 2024 to $28.46 billion in 2025 at a compound annual growth rate (CAGR) of 17.3%. Growth in the historic period was driven by increasing smartphone penetration, rising health awareness, higher prevalence of chronic diseases, growing adoption of wearable devices, and greater demand for remote patient monitoring.

The digital health tracking apps market size is expected to see rapid growth in the next few years. It will grow to $53.2 billion in 2029 at a compound annual growth rate (CAGR) of 16.9%. Growth in the forecast period is expected to result from expanding integration of machine learning, rising demand for personalized health insights, increased adoption of telehealth solutions, stronger focus on preventive healthcare, and growing consumer preference for digital wellness solutions. Primary trends anticipated for the forecast period include advancements in artificial intelligence-driven health analytics, improvements in wearable health monitoring devices, development of personalized digital coaching, innovations in remote patient engagement, and progress in real-time health data tracking.

The growing adoption of smartphones is expected to drive the expansion of the digital health tracking apps market. Smartphones are handheld devices that combine mobile communication with advanced computing capabilities, allowing users to perform a variety of tasks beyond basic communication. The increasing affordability of smartphones is making them accessible to a broader audience, leading to a higher rate of adoption. As smartphones become more widespread, the demand for digital health tracking apps rises, as these devices offer a convenient and accessible platform for users to monitor and manage their health anytime and anywhere. For example, a report from Uswitch Limited published in February 2023 highlighted that 71.8 million mobile connections were active in 2022, reflecting a 3.8% increase from 2021. It is also projected that by 2025, 95% of the UK’s population, or approximately 68.3 million people, will own smartphones. This growing smartphone penetration is driving the growth of digital health tracking apps.

Companies in the digital health tracking apps market are focusing on developing innovative solutions, such as AI-powered health coaching, to enhance user experiences and improve health outcomes. AI-powered health coaching utilizes artificial intelligence to provide personalized guidance on fitness, sleep, and overall wellness based on individual data. For example, in August 2025, Google LLC introduced an upgrade to its Fitbit ecosystem. Announced at the Made by Google event, the update brought a redesigned Fitbit app that integrates with Fitbit trackers, smartwatches, and Pixel Watches, offering a unified experience that combines fitness training, sleep optimization, and wellness advice. The new system uses continuous biometric monitoring and Google’s hardware ecosystem to deliver tailored and adaptive health management for users.

In April 2024, OMRON Healthcare Co. Ltd., a Japanese medical equipment manufacturer, acquired Luscii Healthtech for an undisclosed amount. This acquisition allows OMRON to broaden its healthcare offerings, moving beyond medical devices into digital health solutions by incorporating Luscii Healthtech’s remote patient monitoring and telehealth platform. The integration of these services will provide more connected, preventive, and personalized care to patients worldwide. Luscii Healthtech B.V., based in the Netherlands, develops professional-grade digital health tracking apps.

Major players in the digital health tracking apps market are Apple Inc., Google LLC, Samsung Electronics Co. Ltd., Huawei Technologies Co. Ltd., Johnson & Johnson, Nike Inc., Abbott Laboratories, Xiaomi Corporation, Medtronic Plc, Koninklijke Philips N.V., Under Armour Inc., Garmin Ltd., Polar Electro Oy, Noom Inc., Headspace Inc., Omron Healthcare Inc., Strava Inc., Calm.com Inc., Ada Health GmbH, and Azumio Inc.

North America was the largest region in the digital health tracking apps market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in digital health tracking apps report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the digital health tracking apps market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sudden escalation of U.S. tariffs and the consequent trade frictions in spring 2025 are severely impacting the healthcare sector, particularly in the supply of critical medical devices, diagnostic equipment, and pharmaceuticals. Hospitals and healthcare providers are facing higher costs for imported surgical instruments, imaging equipment, and consumables such as syringes and catheters, many of which have limited domestic alternatives. These increased costs are straining healthcare budgets, leading some providers to delay equipment upgrades or pass on expenses to patients. Additionally, tariffs on raw materials and components are disrupting the production of essential drugs and devices, causing supply chain bottlenecks. In response, the industry is diversifying sourcing strategies, boosting local manufacturing where possible, and advocating for tariff exemptions on life-saving medical products.

Digital health tracking apps are applications designed to help individuals monitor various aspects of their health and wellness. They collect and present relevant information in a clear and organized manner, making it easier to observe changes and trends over time. By providing accessible and structured data, these apps enhance awareness, encourage healthier habits, and support consistent attention to personal well-being.

The primary types of digital health tracking apps include fitness tracking apps, nutrition tracking apps, chronic condition management apps, sleep tracking apps, and general wellness apps. A fitness tracking app is a mobile- or wearable-integrated application that monitors, records, and analyzes physical activities, workouts, and health metrics to help users track progress and improve overall fitness. Key features include data tracking, community support, customization options, and gamification. These apps integrate technologies such as wearable devices, mobile applications, telehealth platforms, and artificial intelligence. They are used by both men and women and cater to end users including individuals, healthcare professionals, and corporate wellness programs.

The digital health tracking apps market research report is one of a series of new reports that provides digital health tracking apps market statistics, including the digital health tracking apps industry global market size, regional shares, competitors with the digital health tracking apps market share, detailed digital health tracking apps market segments, market trends, and opportunities, and any further data you may need to thrive in the digital health tracking apps industry. This digital health tracking apps market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The digital health tracking apps market consists of revenues earned by entities by providing services such as personalized health insights, progress tracking, data visualization, and personal health record management. The market value includes the value of related goods sold by the service provider or included within the service offering. The digital health tracking apps market also includes sales of smart wristbands, smart rings, chest straps, and smart patches. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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