Augmented reality (AR) Side-Mirror Display Global Market Report 2025

The augmented reality (AR) side-mirror display market size has grown exponentially in recent years. It will grow from $0.98 billion in 2024 to $1.21 billion in 2025 at a compound annual growth rate (CAGR) of 23.4%. The growth in the historic period is attributed to increasing focus on vehicle aerodynamics and efficiency, rising demand for advanced driver assistance systems, growing safety concerns during lane changes and blind spots, increasing adoption of digital cockpit technologies, and growth in premium vehicle production.

The augmented reality (AR) side-mirror display market size is expected to see exponential growth in the next few years. It will grow to $2.78 billion in 2029 at a compound annual growth rate (CAGR) of 23.1%. The growth in the forecast period is driven by the increasing shift toward camera based mirror replacements, greater integration with autonomous driving systems, rising investments in vehicle to everything V2X communication, wider adoption of AR in automotive safety applications, and growing consumer demand for advanced vehicle features. Key trends in the forecast period include improvements in real time image processing for AR displays, enhanced sensor fusion for better situational awareness, development of ultra slim AR mirror modules, innovations in weather resistant AR display coatings, and advancements in AI powered driver assistance visualization.

The increasing vehicle production is expected to drive the growth of the augmented reality AR side mirror display market going forward. The rise in vehicle production is driven by growing consumer demand, which encourages manufacturers to increase output to meet market needs and reduce waiting times for new vehicles. AR side mirror displays enhance vehicle safety and performance by improving visibility, eliminating blind spots, and providing real time alerts that help drivers make safer decisions and boost driving confidence. For example, in March 2025, according to the European Automobile Manufacturers’ Association ACEA, a Belgium based organization representing Europe’s car, truck, and bus manufacturers, South America’s automotive production grew 1.7% year over year in 2024, led by Brazil with a 6.3% increase, reaching a total output of approximately 1.9 million vehicles. Therefore, increasing vehicle production is fueling the growth of the augmented reality AR side mirror display market.

Leading companies in the augmented reality AR side mirror display market are focusing on developing innovative solutions such as camera based side view systems, sensor integrated displays, and hybrid AR mirrors to improve driver safety, expand the field of view, deliver real time alerts, and integrate smart driving assistance features. A camera based side view system replaces traditional side mirrors with cameras mounted on the vehicle exterior, projecting live video feeds onto in cabin displays to enhance visibility and reduce blind spots. For example, in January 2023, Magna International Inc., a Canada based mobility technology company, introduced the ClearView Vision System on Ram 2500 and 3500 Heavy Duty trucks. This system combines interior and exterior mirrors with multiple cameras, electronics, and software to improve driver visibility and safety by reducing blind spots and simplifying vehicle maneuvering. A notable feature is the interior rearview video mirror, which can seamlessly switch between a traditional optical reflection and a video display showing up to three camera views simultaneously, a first in the automotive industry.

In January 2023, Sony Group Corporation, a Japan based public corporation, partnered with Honda Motor Co. Ltd. to develop next generation electric vehicles EVs featuring advanced software, entertainment systems, and augmented reality AR technologies such as AR side mirror displays. This collaboration combines Sony’s expertise in imaging, sensors, and entertainment with Honda’s automotive manufacturing experience to create innovative, connected, and safe EVs with enhanced infotainment, AR assisted driving, and autonomous capabilities. Honda Motor Co. Ltd. is a Japan based public corporation specializing in manufacturing automobiles, motorcycles, and power equipment.

Major players in the augmented reality (AR) side-mirror display market are Robert Bosch GmbH, Panasonic Holdings Corporation, DENSO Corporation, Hyundai Mobis Co. Ltd., Continental AG, Magna International Inc., Mitsubishi Electric Corporation, Aisin Seiki Co. Ltd., Valeo S.A., Tokai Rika Co. Ltd., Visteon Corporation, SL Corporation, Gentex Corporation, Japan Display Inc., OmniVision Technologies Inc., Ichikoh Industries Ltd., MeKRA Lang GmbH & Co. KG, Motherson Innovations Company Limited, BrandXR Inc., and Zuvay Technologies Private Limited.

North America was the largest region in the augmented reality (AR) side-mirror display market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in augmented reality (AR) side-mirror display report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid rise in U.S. tariffs and the subsequent trade frictions in spring 2025 are having a major impact on the electrical and electronics sector, with semiconductors, display panels, and rare-earth metals (essential for batteries and motors) subject to steep duties. Consumer electronics brands face profit erosion, as competitive markets limit their ability to pass costs to buyers. Industrial electronics manufacturers, meanwhile, grapple with delayed projects due to shortages of tariff-impacted components like printed circuit boards. Companies are responding by relocating assembly to tariff-exempt countries, increasing inventory buffers, and redesigning products to reduce dependency on restricted materials.

The augmented reality (AR) side-mirror display market research report is one of a series of new reports that provides augmented reality (AR) side-mirror display market statistics, including the augmented reality (AR) side-mirror display industry global market size, regional shares, competitors with the augmented reality (AR) side-mirror display market share, detailed augmented reality (AR) side-mirror display market segments, market trends, and opportunities, and any further data you may need to thrive in the augmented reality (AR) side-mirror display industry. This augmented reality (AR) side-mirror display market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

An augmented reality AR side mirror display is a vehicle display system that overlays digital information such as navigation directions, blind spot warnings, or lane guidance onto the traditional side mirror view. Its purpose is to improve driver awareness and safety by delivering real time, context sensitive information without diverting attention from the road.

The main types of augmented reality AR side mirror displays include camera based AR side mirror displays, sensor based AR side mirror displays, and hybrid AR side mirror displays. A camera based AR side mirror display uses cameras to capture the surrounding environment and overlay relevant information onto the mirror to enhance driver awareness. These displays employ technologies such as organic light emitting diode OLED and liquid crystal display LCD, among others, and are integrated into passenger vehicles, commercial vehicles, electric vehicles, and more. They are distributed through both original equipment manufacturers OEM and aftermarket sales channels. Key applications include blind spot detection, lane change assistance, parking assistance, and other driver support functions.

The countries covered in the augmented reality (AR) side-mirror display market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The augmented reality (AR) side-mirror display market consists of sales of high-resolution exterior cameras, wide-angle lenses, proximity sensors, ultrasonic sensors, radar modules, and temperature sensors. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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